Business and Management Resources
Is a Masters in Business Analytics Worth It?
Is a Master's in Business Analytics Worth It? Explore key skills, career paths, and how this degree fits into today’s data-driven job market.
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Innovation in Entrepreneurship: Seizing Business Opportunities
T. Leigh Buehler
Innovation in entrepreneurship: Explore how innovation helps entrepreneurs to build a sustainable, profitable enterprise.
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Project Management for Entrepreneurs: A Practical Guide
Dr. Tonya Smith
Project management for entrepreneurs requires agility and vision. Learn how good project management can aid a startup company.
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Marketing Specializations: 10 Areas to Consider Studying
Kate Zuritsky
Marketing specializations can shape your career path. Learn about 10 different marketing specializations and the role they play in today's marketing.
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What Can You Do With a Business Analytics Degree?
Discover diverse career paths with a business analytics degree. Learn how to leverage your skills in various industries. Read more to explore your options!
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How to Come Up with a Business Name for Your New Company
Staff Writer
How to come up with a business name: learn how to create a unique name and develop a brand identity for your company.
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How to Become a Logistics Manager
Learn how to become a logistics manager, including key skills, education paths, and certifications for a successful supply chain career.
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How To Become a Marketing Manager
Learn how to become a marketing manager. Discover the steps, skills, and strategies to launch and grow your marketing career successfully.
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Is There a Master’s in Reverse Logistics?
Is there a masters in reverse logistics? Discover how APU’s graduate program prepares professionals for leadership in supply chain and sustainability roles.
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Marketing Vs. Advertising: Understanding the Core Differences
Marketing Vs. Advertising: Learn how they differ, how they work together, and why understanding both is essential for effective brand strategy.
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What Is Marketing? An Introduction to Marketing
What is marketing? Discover the fundamentals, key strategies, and modern tools that define marketing today in this comprehensive guide.
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Misconceptions about Emotional Intelligence: What Leaders Should Know
Marlene Weaver
Misconceptions about emotional intelligence can negatively affect leaders. Learn why it's important for leaders to use their emotional intelligence skills.
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