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School of Science, Technology, Engineering & Math (STEM)

E Commerce

Online Undergraduate Certificate in E Commerce

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$0 Application Fee
$0 Transfer Credit Evaluation
$0 Textbooks & eBooks

About This Program

With the explosion of online businesses worldwide, organizations need people who have the right ecommerce certifications and advanced knowledge in order to thrive. The undergraduate online certificate in ecommerce from American Public University (APU) provides you with a thorough overview of ecommerce architecture, tools, and technologies. You’ll acquire greater knowledge of web analytics, search engine optimization (SEO), podcasting, content management systems (CMS), and other related internet concepts.

Through your ecommerce classes, learn the skills you’ll need to develop useful and personalized websites. Study how to create relevant, customized podcasts and blogs.

This ecommerce certificate is a good foundation for the Certified Internet Web (CIW) Ecommerce Specialist certification.

NOTE: Completion of this program does not award any professional certifications, but may be helpful in preparing to earn such certifications.

What You Will Do

  1. Study the historical evolution of ecommerce and its architecture
  2. Comprehend the social and economic influences of ecommerce
  3. Learn how web analytics, search engine optimization, and web content management systems are used to promote ecommerce
  4. Understand the difference between traditional business models and Web 2.0
  5. Learn how managers incorporate ecommerce to achieve organizational missions

Program at a Glance

Number of Credits
18
Transfer up to 9 credits
Cost Per Credit
$285 | $250*
*with military grant
Courses Start Monthly
Online
and vary from 8 to 16 weeks

Program Requirements Printable Catalog Version

Must take all courses for this section.

Course ID: 4416

|
This course is an introductory study of Web analytics technology and how businesses and organizations may to use the technology to measure website traffic, enhance business presence, and conduct market research. The course begins with some basic introductory concepts and lays the foundation for more advanced topics regarding the subject. The course will cover both conceptual and scenario based exercises, thus enabling students to experience the maximum amount of comprehension and retention of material covered in the course.
Registration Dates Course Dates Session Weeks
08/31/21 - 02/04/22 02/07/22 - 04/03/22 Winter 2022 Session I 8 Week session
09/28/21 - 03/04/22 03/07/22 - 05/01/22 Winter 2022 Session D 8 Week session
10/26/21 - 04/01/22 04/04/22 - 05/29/22 Spring 2022 Session B 8 Week session
11/30/21 - 04/29/22 05/02/22 - 06/26/22 Spring 2022 Session I 8 Week session
12/28/21 - 06/03/22 06/06/22 - 07/31/22 Spring 2022 Session D 8 Week session

Course ID: 3854

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This course provides an introduction to Web 2.0 trends and technologies. Students will profile the various features, tools, communities, and practices available in Web 2.0. Also included is a survey of the concepts, tools, and practices used to build blogs and wikis. The course also reviews the various methods of posting information from the blog into web pages using RSS & Atom techniques. Students will also appraise other Web 2.0 technologies, such as forums, collaborative web sites, discussion boards, and wikis. Students will apply the knowledge gained in this course to design and create blogs and forums. Students must have access to a microphone.
Registration Dates Course Dates Session Weeks
10/26/21 - 04/01/22 04/04/22 - 05/29/22 Spring 2022 Session B 8 Week session

Course ID: 4392

|
This course is an advanced study of Web analytics technology and how businesses and organizations may use the technology to measure website traffic, enhance business presence, and conduct market research. The course expands on concepts introduced from the Introduction to Web analytics course and expands into more advanced topics regarding the subject. The course will cover scenario-based exercises and requires students to use free Web analytic tools to experience the maximum amount of application and retention of material covered in the course. (Prerequisite: WEBD122)
Registration Dates Course Dates Session Weeks
08/31/21 - 02/04/22 02/07/22 - 04/03/22 Winter 2022 Session I 8 Week session
09/28/21 - 03/04/22 03/07/22 - 05/01/22 Winter 2022 Session D 8 Week session
12/28/21 - 06/03/22 06/06/22 - 07/31/22 Spring 2022 Session D 8 Week session

Course ID: 2946

|
This course concentrates on the technical side of the Internet, examining Internet communication and technology, Web browsing, multimedia on the Web, databases and Web search engines, business e-mail and personal information management, Internet services and tools [newsgroups, telnet, File Transfer Protocol (FTP), and instant messaging], Internet security (encryption, authentication, firewalls, malware, virus detection and prevention, spyware, updates and patches), and IT project and project management. Students will need access to a browser. This software is not provided by the course material grant and must be purchased/provided by the student. This course covers the Internet Business Foundations curriculum of the CIW Foundations certification.
Registration Dates Course Dates Session Weeks
08/31/21 - 02/04/22 02/07/22 - 04/03/22 Winter 2022 Session I 8 Week session
09/28/21 - 03/04/22 03/07/22 - 05/01/22 Winter 2022 Session D 8 Week session
10/26/21 - 04/01/22 04/04/22 - 05/29/22 Spring 2022 Session B 8 Week session
11/30/21 - 04/29/22 05/02/22 - 06/26/22 Spring 2022 Session I 8 Week session
12/28/21 - 06/03/22 06/06/22 - 07/31/22 Spring 2022 Session D 8 Week session

Course ID: 4393

|
This course is a study of Web e-commerce development and how businesses and organizations may to use the Web to the buy and sell products and services online. The course begins with some basic introductory concepts and progresses into more advanced topics regarding the subject. The course will cover both conceptual and scenario based exercises, thus enabling students to experience the maximum amount of comprehension and retention of material covered in the course.
Registration Dates Course Dates Session Weeks
08/31/21 - 02/04/22 02/07/22 - 04/03/22 Winter 2022 Session I 8 Week session
09/28/21 - 03/04/22 03/07/22 - 05/01/22 Winter 2022 Session D 8 Week session
10/26/21 - 04/01/22 04/04/22 - 05/29/22 Spring 2022 Session B 8 Week session
11/30/21 - 04/29/22 05/02/22 - 06/26/22 Spring 2022 Session I 8 Week session
12/28/21 - 06/03/22 06/06/22 - 07/31/22 Spring 2022 Session D 8 Week session

Course ID: 4395

|
This course introduces concepts and strategies for successful search engine optimization (SEO). It examines different kinds of searches including image searches, local searches, and industry-specific vertical search engines. Additional topics such as link building, site structure improvements, conversation tracking, research and development keyword strategic development, and understanding barriers of search engine optimization are addressed for the purpose of increasing a website's relevance and to determine how people search for products and services.
Registration Dates Course Dates Session Weeks
09/28/21 - 03/04/22 03/07/22 - 05/01/22 Winter 2022 Session D 8 Week session
12/28/21 - 06/03/22 06/06/22 - 07/31/22 Spring 2022 Session D 8 Week session

Courses Start Monthly

Next Courses Start Feb 7
Register by Feb 4
Apply Now Request Info

Admission Requirements

  • All APU undergraduate programs require a minimum of a high school diploma or equivalent (i.e., GED).
  • Please read all undergraduate admission requirements before applying to this program and be prepared to submit the required documentation.
  • There is no fee to complete the APU admission application. View steps to apply.

Materials Cost

Technology fee: $65 per course | $0 for active-duty military, National Guard members, and Reservists.

Need Help?

Selecting the right program to meet your educational goals is a key step in ensuring a successful outcome. If you are unsure of which program to choose, or need more information, please contact an APU admissions representative at 877-755-2787 or info@apus.edu.

Quality Education Should Be Affordable

So you can focus on the opportunities ahead, without the financial burden of more expensive schools who are not as invested in your success. Learn more about paying for school.

Consumer Information

Department of Education and State Disclosures

For information on costs, median debt, state licensure requirements and more, view the gainful employment disclosures and the program disclosures for Maryland residents.

 

*Cost Per Credit Hour

To minimize out-of-pocket costs, U.S. active-duty servicemembers, their spouse/dependents, National Guard members, and Reservists receive a tuition grant that caps undergraduate, master's degree, and graduate certificate tuition at $250/credit hour. In addition, a university book grant provides no-cost textbooks and ebooks for all undergraduates and military-tuition-grant-eligible master’s-level students.
See all military student benefits.