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School of Health Sciences

Sports Management

Online Graduate Certificate in Sports Management

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$0 Application Fee
$0 Transfer Credit Evaluation

0 Entrance Exams
No GRE/GMAT Required

About This Program

Increase your understanding of the sports industry—from marketing to administration—with American Public University’s (APU) graduate certificate in sports management.

APU’s sports management online certificate program enhances sports-related business knowledge and skills relative to marketing, administration, legal issues, and the structure and functions of sports organizations.

The types of industry settings where this knowledge might be applied include sports marketing agencies, intercollegiate athletics, interscholastic athletics, professional sport franchises, and recreational services.

Advance your knowledge of the scope of the industry, the unique aspects of sports management, and the nature of sport in the 21st century with our sports management certificate online program.

What You Will Do

  1. Recognize the impact of laws, rules, and regulations on the sports industry
  2. Distinguish and interpret how the sports industry is influenced by economic and financial pressures
  3. Compare and contrast how marketing professionals use the media to capture the public’s attention to increase sports visibility in today’s marketplace

Program at a Glance

Number of Credits
18
Transfer up to 9 credits1
Cost Per Credit
$455 | $250*
$386.75** | $409.50***
*with Preferred Military Rate
**with Veteran Grant
***with APUS Opportunity Grant
Courses Start Monthly
Online
and vary from 8 to 16 weeks

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Program Requirements Printable Catalog Version

Must take all courses for this section.

Course ID: 5370

|
This course studies the sports industry across all of its disciplines, functions, economics, leaders, and organizations. It is a macro view of sports as a major component of the modern corporate, social, economic, and recreation world. The industry is studied in detail in many different aspects as it exists in society. The history, contemporary situation, and future outlook of the sports industry are addressed.
Registration Dates Course Dates Session Weeks
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session
02/24/25 - 08/01/25 08/04/25 - 09/28/25 Summer 2025 Session I 8 Week session
03/31/25 - 08/29/25 09/01/25 - 10/26/25 Summer 2025 Session D 8 Week session
04/28/25 - 10/03/25 10/06/25 - 11/30/25 Fall 2025 Session B 8 Week session

Course ID: 5126

|
This course is an introduction to sports-related legal issues and concepts. Its focus is on providing an overview of the major legal issues associated with sports, sports management, and the sports industry. Students will conduct research, read, and write on issues associated with the sports legal industry. Topics include but are not limited to discrimination, legislation, regulation and rights, competition, contract, labor, tort and trademark law, and administrative, antitrust and constitutional law.
Registration Dates Course Dates Session Weeks
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session
02/24/25 - 08/01/25 08/04/25 - 09/28/25 Summer 2025 Session I 8 Week session
03/31/25 - 08/29/25 09/01/25 - 10/26/25 Summer 2025 Session D 8 Week session

Course ID: 2768

|
This course focuses on the marketing, promotions, public relations, and communications involved in the multi-billion dollar sports industry. The course provides research, case analysis, and other opportunities to learn of the effective principles, theories, practices, and methods involved with all aspects of sports communications.
Registration Dates Course Dates Session Weeks
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session
02/24/25 - 08/01/25 08/04/25 - 09/28/25 Summer 2025 Session I 8 Week session
05/26/25 - 10/31/25 11/03/25 - 12/28/25 Fall 2025 Session I 8 Week session
06/30/25 - 11/28/25 12/01/25 - 01/25/26 Fall 2025 Session D 8 Week session

Course ID: 2769

|
The main thrust of this course is the application of principles and practices of financial management, as it applies to organizations in the sport industry. This course seeks to develop the financial skills necessary to gain an understanding of an array of financial concepts that impact sport managers. Students will examine financial strategies related to sport entities and organizations and will be introduced to current economic and financial issues that impact the sport industry. Included in the course are the basics of accounting, budgets and budgeting systems, performance measures creation, and financial statement evaluation for the purpose of cost analysis and planning. Other topics include budget development, funding, capital projects, economic impact, and supply and demand in the sport industry.
Registration Dates Course Dates Session Weeks
02/24/25 - 08/01/25 08/04/25 - 09/28/25 Summer 2025 Session I 8 Week session
05/26/25 - 10/31/25 11/03/25 - 12/28/25 Fall 2025 Session I 8 Week session

Course ID: 2771

|
This course provides students with the fundamental knowledge and skills for designing and managing sport and recreation facilities and organizing sport events. Included in the course are topics related to planning for events and tournaments, scheduling of facilities and events, and overall management of events. Students will examine several different types of sporting events from local tournaments to the Olympics. The course will also delineate the factors involved in the planning, design and management of events while examining the social, economic and environmental impacts of sporting events on the host community. Throughout the course students are encouraged to attend and/or volunteer at sporting events to put the course knowledge in to practice.
Registration Dates Course Dates Session Weeks
03/31/25 - 08/29/25 09/01/25 - 10/26/25 Summer 2025 Session D 8 Week session
06/30/25 - 11/28/25 12/01/25 - 01/25/26 Fall 2025 Session D 8 Week session

Course ID: 2772

|
This course focuses on the entrepreneurial opportunities in the sports industry, to include sports management, sports franchise, sports agency, and small sports business management professions and programs. The course focuses heavily on the business plan, financial, and planning issues associated with entrepreneurial and small business ventures. Students will develop their own entrepreneurial sports plan as an independent research project for this course.
Registration Dates Course Dates Session Weeks
02/24/25 - 08/01/25 08/04/25 - 09/28/25 Summer 2025 Session I 8 Week session
04/28/25 - 10/03/25 10/06/25 - 11/30/25 Fall 2025 Session B 8 Week session

Courses Start Monthly

Next Courses Start Jul 7
Register by Jul 4
Apply Now Request Info

Admission Requirements

  • All APU master's degree/graduate certificate programs require a bachelor’s degree (or higher) from an institution whose accreditation is recognized by the Council for Higher Education Accreditation (CHEA®). Please read all graduate admission requirements before applying to this program and be prepared to submit the required documentation.
  • There is no fee to complete the APU admission application for this program. View steps to apply.

CHEA® is a registered trademark of the Council for Higher Education Accreditation. 

Materials Cost

Technology fee: $85 per course 

Need Help?

Selecting the right program to meet your educational goals is a key step in ensuring a successful outcome. If you are unsure of which program to choose, or need more information, please contact an APU admissions representative at 877-755-2787 or [email protected].

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Consumer Information

Disclosures

Maryland Residents learn more about costs, completion rates, median debt, and more.

 

1The University reserves the right to accept or deny credits according to policies outlined on our University website. Please see the University's transfer credit policy webpage for complete information.

*Cost Per Credit Hour

The Preferred Military Rate is $250 per credit hour for undergraduate and master's-level courses. This rate is available to all U.S. active-duty servicemembers, National Guard members, Reservists, and military families, including parents, spouses, legal partners, siblings, and dependents.

See all military student benefits.

Cost of Attendance

Learn more about American Public University's cost components and full cost of attendance.