Skip Navigation


Master of Arts

The Master of Arts of Entrepreneurship is designed for students seeking to pursue a business venture or manage an entrepreneurial enterprise. You will be exposed to practical application of business theory in ideation, marketing, management, capital, and the virtual experience involved with being an entrepreneur. Developed to provide specialized knowledge for budding entrepreneurs, this online graduate degree provides specialized knowledge taught by faculty members who will help lend direction to your entrepreneurial plans.

Program Courses

The curriculum for this program follows industry trends to help ensure relevancy to today's marketplace. View all courses.

Program Objectives

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

  • Design strategies to effectively target the needs of current and future customers.
  • Develop mission statements, vision statements, and strategies to obtain and sustain various marketing segments to increase growth potential.
  • Use analytical financial tools to conduct business analysis and to communicate reasoning for business decisions.
  • Evaluate current business needs and the need for changes in policies and procedures by using advanced analysis techniques to determine their interdisciplinary applicability.
  • Analyze the legal, regulatory, and compliance issues affecting the entrepreneurial environment.v
  • Differentiate various managerial approaches, specifically their effect on the individual, group, and organization.
  • Integrate advanced business analysis and the use of various data tools into alternative evaluation in the discovery and implementation of possible solutions to business problems.
  • Prepare financial forecasts as part of a comprehensive business plan.
  • Design a comprehensive strategic plan and pitch.

View learning outcomes assessment results.


Concentrations are designed to help you group courses together so you can further specialize in your field and pursue a more focused path to degree completion. You will be asked to select a concentration when you enroll in this program.

Explore the concentrations available for this program.



This concentration is designed for students seeking to pursue a business venture or manage an entrepreneurial enterprise. Looks at the practical application of business theory in marketing, management, finance, along with the online experience involved with running a business.


Principles of E Commerce


Reverse Logistics Management


Entrepreneurial Marketing


International Entrepreneurship


Small Business

Examines the key concepts and principles of legal practices, operations, funding, and marketing specific to small business ownership.


Legal Practices for Small Business


Small Business Funding


Small Business Operations


Small Business Marketing


Sports Fitness

Focuses on wellness and conditioning trends and culture. Provides an overview of exercise and sport physiology, strength training, nutrition, and psychology, and how they affect human athletic performance. Teaches advanced methods of exercise, conditioning, and motor learning for different populations.


Advanced Exercise and Sport Physiology


Motor Learning


Nutrition for Sports Performance


Advanced Methods of Strength and Conditioning


Essentials of Human Performance and Exercise Science


Current Topics in Exercise Science and Human Performance


Optimal Sports Performance


Current Topics in Health and Wellness Management

Admission Requirements

All APU graduate programs require you to have earned a minimum of a bachelor’s degree from an institution whose accreditation is recognized by the Council for Higher Education Accreditation (CHEA).

In addition, you will need to follow the course requirements listed below.

Course Requirements

If you have a non-business-related bachelor's degree, or you have a bachelor's degree in a business program that is NOT accredited by the Accreditation Council for Business Schools and Programs (ACBSP), the Association to Advance Collegiate Schools of Business (AACSB), or the International Assembly for Collegiate Business Education (IACBE), your required first courses here will be:

  • ENTR500 - Ideation
  • BUSN602 - Managerial Analysis
  • BUSN603 - Quantitative Analysis

Note: you may enroll in other courses only after you have completed these 3 courses.

If you have a bachelor's degree in a business program that is accredited by ACBSPAACSB, or IACBE, you are NOT required to take BUSN602 or BUSN603, and instead may take 2 graduate-level elective courses after completing ENTR500. Your admissions representative will need to review your bachelor's transcript to verify this information.

Please be prepared to submit a legible copy of your valid government-issued photo ID (civilian students) or government issued JST or CCAF transcript (military students) upon request.

An APU admissions representative will contact you with further details about how to submit the required documentation after you complete the enrollment application.

Need help?

Selecting the right program to meet your educational goals is a key step in ensuring a successful outcome. If you are unsure of which program to choose, or need more information, please contact an APU admissions representative at 877-755-2787 or

Master's Degree/Graduate Certificate Tuition 

Per credit hour: $350 | $325 with military grant*
through 12/31/2019
$370 | $250 with military grant
effective 1/1/2020**

View Tuition and Fees Details  

*U.S. active-duty servicemembers, their spouse/dependents, Guard members, Reservists, and veterans are eligible for a grant that currently caps tuition at $325 per credit hour.

**To help minimize out-of-pocket costs, U.S. active-duty servicemembers, their spouse/dependents, Guard members, and Reservists are eligible for a grant that will cap tuition at $250 per credit hour (military TA cap). See all military student benefits.

Paying for School

Because our university is accredited by the Higher Learning Commission (HLC), (the same as the Ohio State University, Univ. of Chicago, and U.S. Air Force Academy, to name a few), we can accept the following forms of financial aid and payments:

Ways to Save

Transfer Credits 

Accelerate your degree completion by taking full advantage of our transfer credit options, including credit for your previous college courses, military service schools, American Council on Education (ACE) and College Level Examination Program (CLEP) tests, and prior learning experiences.  

Employer Contributions

APU has educational partnerships with many employers and associations. Be sure to accurately enter your employer information when you complete our admissions application. Your employer might also offer a tuition reimbursement plan as one of your benefits.

School of Business

School of Business

This program resides in the American Public University School of Business, where 18 of our 26 degree programs have earned specialized accreditation from the Accreditation Council for Business Schools and Programs (ACBSP). This distinction does not come easy! To earn ACBSP accreditation, programs need to demonstrate quality in the areas of teaching excellence, student learning outcomes, and a continuous improvement. On top of this, our accounting degree programs have also earned the prestigious ACBSP Specialized Accounting Accreditation.

APU School of Business courses are taught online by real-world practitioners who strive to bring expert knowledge and relevancy to our students. With input from industry advisory councils, the School of Business regularly examines and updates curriculum and introduces new programs such as our in-demand degrees in business analytics and our new Certified Public Accountant (CPA) exam preparation certificate.

At APU, we understand your need for flexibility because most of our students are working adult learners attending school around work and other life commitments. This is why we offer 8-week or 16-week online courses that start monthly. Through an online virtual classroom, you’ll communicate with students and professors in forum communities as you work to complete your weekly written assignments on your own schedule from anywhere in the world. And with our mobile application, you can even work offline and upload your assignments when you reconnect.

The mission of the APU School of Business is to prepare students to be leaders in the global business community. We encourage you to browse the School of Business webpage to learn more about what’s happening in the school and to find a program that’s right for you.