RTMG312 - Digital Retail Analytics

Course Code: RTMG312 Course ID: 5282 Credit Hours: 3 Level: Undergraduate

This course focuses on digital retail analytics. Students will have the opportunity to discuss and review terminology, concepts and best practices in digital retail analytics. Topics will include the role digital retail analytics plays in the supply chain, inventory, customer relations, merchandising, and security. Students will examine methods used to best uncover patterns in data. Looking forward, students will develop predictive tools to benefit retailers in future planning and strategy.