MKTG602 - Global Marketing Strategy

Course Details

Course Code: MKTG602 Course ID: 2759 Credit Hours: 3 Level: Graduate

This course is a study of the elements involved in such key global marketing functions as product, price, place and promotional activities. Students will evaluate global marketing opportunities, develop strategy, and simulate implementation of it as it relates to total organizational strategy.

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
Registration01/27/2025 - 07/04/2025 Course Dates07/07/2025 - 08/31/2025 Start Month July SessionSummer 2025 Session B Weeks8 Week session
Registration03/31/2025 - 08/29/2025 Course Dates09/01/2025 - 10/26/2025 Start Month September SessionSummer 2025 Session D Weeks8 Week session

Previous Syllabi

Not current for future courses.