Course Details
Course Code: MKTG401 Course ID: 3436 Credit Hours: 3 Level: Undergraduate
This course presents the analytical and decision-making processes involved in formulating, implementing, and controlling a strategic marketing program for a given product-market entry. It includes discussions of customer, competitor, and environmental analysis; market segmentation and targeting; competitive positioning; implementation; and control. Because the course assumes that the student is already familiar with many of the concepts and analytical tools relevant to these topics, it goes beyond a simple review of definitions and procedures to examine strategic implications. The course also explores how marketing interacts with other levels of strategy and with other functional departments within an organization.
Course Schedule
Registration Dates | Course Dates | Start Month | Session | Weeks |
---|---|---|---|---|
Registration12/25/2023 - 05/31/2024 | Course Dates06/03/2024 - 07/28/2024 | Start Month June | SessionSpring 2024 Session D | Weeks8 Week session |
Registration01/29/2024 - 06/28/2024 | Course Dates07/01/2024 - 08/25/2024 | Start Month July | SessionSummer 2024 Session B | Weeks8 Week session |
Registration02/26/2024 - 08/02/2024 | Course Dates08/05/2024 - 09/29/2024 | Start Month August | SessionSummer 2024 Session I | Weeks8 Week session |
Registration03/25/2024 - 08/30/2024 | Course Dates09/02/2024 - 10/27/2024 | Start Month September | SessionSummer 2024 Session D | Weeks8 Week session |
Registration04/29/2024 - 10/04/2024 | Course Dates10/07/2024 - 12/01/2024 | Start Month October | SessionFall 2024 Session B | Weeks8 Week session |