Course Details
Course Code: MKTG400 Course ID: 3435 Credit Hours: 3 Level: Undergraduate
This course is a study of the conduct of marketing research to provide information to be used in the decision making process. Course topics include problem definition and solution in a marketing context, data collection methods, sampling, research design, statistical techniques in the analysis of market research information, and survey planning.
Course Schedule
| Registration Dates | Course Dates | Start Month | Session | Weeks |
|---|---|---|---|---|
| Registration12/30/2024 - 05/30/2025 | Course Dates06/02/2025 - 07/27/2025 | Start Month June | SessionSpring 2025 Session D | Weeks8 Week session |
| Registration02/24/2025 - 08/01/2025 | Course Dates08/04/2025 - 09/28/2025 | Start Month August | SessionSummer 2025 Session I | Weeks8 Week session |