MKTG308 - Social Media Marketing

Course Details

Course Code: MKTG308 Course ID: 4272 Credit Hours: 3 Level: Undergraduate

This course presents the use of online social networking as a marketing strategy designed to increase customer loyalty and lead conversion. Through the study of social media sites, students evaluate contemporary and emerging tools in the digital marketplace.

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
Registration04/28/2025 - 10/03/2025 Course Dates10/06/2025 - 11/30/2025 Start Month October SessionFall 2025 Session B Weeks8 Week session
Registration06/30/2025 - 11/28/2025 Course Dates12/01/2025 - 01/25/2026 Start Month December SessionFall 2025 Session D Weeks8 Week session
Registration04/28/2025 - 10/03/2025 Course Dates10/06/2025 - 11/30/2025 Start Month October SessionFall 2025 Session B Weeks8 Week session
Registration06/30/2025 - 11/28/2025 Course Dates12/01/2025 - 01/25/2026 Start Month December SessionFall 2025 Session D Weeks8 Week session

Previous Syllabi

Not current for future courses.