Course Details
Course Code: MKTG307 Course ID: 3437 Credit Hours: 3 Level: Undergraduate
This course explores consumer behavior from determining consumer needs and wants, the process by which they are satisfied, and the environment in which the behavior occurs. The objectives of the course are to introduce the student to concepts developed in psychology, economics, and sociology and their relationship to consumer behavior, to involve the student directly in the study and analysis of consumer behavior, and to develop in students the ability to translate what can be learned into marketing action implications.
Course Schedule
| Registration Dates | Course Dates | Start Month | Session | Weeks |
|---|---|---|---|---|
| Registration11/27/2023 - 05/03/2024 | Course Dates05/06/2024 - 06/30/2024 | Start Month May | SessionSpring 2024 Session I | Weeks8 Week session |
| Registration12/25/2023 - 05/31/2024 | Course Dates06/03/2024 - 07/28/2024 | Start Month June | SessionSpring 2024 Session D | Weeks8 Week session |
| Registration01/29/2024 - 06/28/2024 | Course Dates07/01/2024 - 08/25/2024 | Start Month July | SessionSummer 2024 Session B | Weeks8 Week session |
| Registration02/26/2024 - 08/02/2024 | Course Dates08/05/2024 - 09/29/2024 | Start Month August | SessionSummer 2024 Session I | Weeks8 Week session |
| Registration03/25/2024 - 08/30/2024 | Course Dates09/02/2024 - 10/27/2024 | Start Month September | SessionSummer 2024 Session D | Weeks8 Week session |
| Registration04/29/2024 - 10/04/2024 | Course Dates10/07/2024 - 12/01/2024 | Start Month October | SessionFall 2024 Session B | Weeks8 Week session |