MKTG201 - Fundamentals of Marketing

Course Details

Course Code: MKTG201 Course ID: 4496 Credit Hours: 3 Level: Undergraduate

This course is a comprehensive survey of marketing activities and the function of marketing. The course will familiarize the student with the scope, terminology, and procedures of marketing. Course topics include the analysis of markets, competition, consumer behavior, and the assessment of product, price, distribution, and promotion strategies. Consumer motivation and the diffusion and adoption of new goods and services are studied. The student will complete a marketing plan of their own.

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
Registration12/25/2023 - 05/31/2024 Course Dates06/03/2024 - 07/28/2024 Start Month June SessionSpring 2024 Session D Weeks8 Week session
Registration01/29/2024 - 06/28/2024 Course Dates07/01/2024 - 08/25/2024 Start Month July SessionSummer 2024 Session B Weeks8 Week session
Registration02/26/2024 - 08/02/2024 Course Dates08/05/2024 - 09/29/2024 Start Month August SessionSummer 2024 Session I Weeks8 Week session
Registration03/25/2024 - 08/30/2024 Course Dates09/02/2024 - 10/27/2024 Start Month September SessionSummer 2024 Session D Weeks8 Week session
Registration04/29/2024 - 10/04/2024 Course Dates10/07/2024 - 12/01/2024 Start Month October SessionFall 2024 Session B Weeks8 Week session
Registration05/27/2024 - 11/01/2024 Course Dates11/04/2024 - 12/29/2024 Start Month November SessionFall 2024 Session I Weeks8 Week session

Previous Syllabi

Not current for future courses.