ENTD301 - User Experience Strategy

Course Code: ENTD301 Course ID: 5455 Credit Hours: 3 Level: Undergraduate

This course introduces concepts and strategies for creating a successful User Experience (UX). It examines various UX design principles and associated business strategies. Students will use strategy tools and techniques in a team approach to address user-centric problems and find innovative solutions that are useable, accessible, reliable, desirable, stable, and secure for users. Topics covered in this course include the historical development of UX strategy, the tenets of UX strategy, value propositions and innovation, target users, user research and analysis, and business model prototypes. (Prerequisite: ENTD120 and WEBD122)