ANLY646 - Social Media Analytics

Course Code: ANLY646 Course ID: 5193 Credit Hours: 3 Level: Graduate

This course delves deep into advanced analytical techniques tailored for marketing from customer segmentation and lifetime value prediction to sentiment analysis and recommendation systems. Class participants will harness big data to craft personalized marketing campaigns, optimize customer touchpoints, and predict emerging market trends. Engaging with real-world scenarios and utilizing cutting-edge tools, students will gain a mastery over optimizing marketing return on investment (ROI) through precision analytics.