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Bachelor of Arts

The Bachelor of Arts in Entrepreneurship offers you a practical, hands-on understanding of what it takes to be a successful entrepreneur in today’s competitive marketplace. You’ll learn about leveraging business opportunities into viable business entities as you study idea generation, marketing, management, operations, capital funding, and the legal aspects of beginning a new venture. This bachelor’s degree program is ideal if you plan to start your own venture, take over a family-owned company, or work within a startup organization.

Program Courses

The curriculum for this program follows industry trends to help ensure relevancy to today's marketplace. View all courses.

Program Objectives

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

  • Establish entrepreneurial factors affecting the product and service environments.
  • Identify theoretical techniques to analyze markets.
  • Apply concepts of contract, tort, Uniform Commercial Code (UCC), and property law to entrepreneurial business enterprises.
  • Construct an entrepreneurial business strategy based on in-depth analysis of internal and external factors and competitive and environmental forces.
  • Apply critical thinking and decision-making skills to develop alternatives and solve problems objectively.
  • Analyze various methods necessary to grow an entrepreneurial venture through capital funding options.
  • Recommend a strategic plan to support an entrepreneurial business that leverages its overall business strategy.
  • Evaluate analytical skills necessary to operate a business efficiently and effectively that meet strategic planning and goals.

View learning outcomes assessment results.

ACBSP Accredited

Degree at a Glance


Concentrations are designed to help you group courses together so you can further specialize in your field and pursue a more focused path to degree completion. You will be asked to select a concentration when you enroll in this program.

Explore the concentrations available for this program.


Food and Beverage Industry

Covers foodservice operations and management, as well as current industry trends and challenges. Examines the principles of designing foodservice facilities and the sanitation practices needed to prevent the outbreak of foodborne illness. Topics include cost control, culinary theory and practice, and the dining experience from a consumer's perspective.

Sample Courses

  • HOSP101 - Foodservice Sanitation
  • HOSP200 - Food and Beverage Management
  • HOSP304 - Nutrition in the Food Service Industry
  • HOSP314 - Foodservice Trends and Challenges
  • HOSP316 - History and Culture of Wine
  • HOSP202 - Quantity Food Preparation
  • HOSP319 - Foodservice Facilities Design
  • HOSP307 - Principles of Cost Control in Foodservice Operations


Focuses on the small business lifecycle from the startup stage to the growth stage, and differentiates the family business from other small business business environments. Topics include: personal and virtual customer service techniques; benefits and challenges of using social media; and online marketing techniques.

Sample Courses

  • ENTR216 - Service Innovation and Delivery
  • ENTR310 - The Family Owned Business
  • ENTR313 - Non-Profit Entrepreneurship
  • ENTR421 - The Value of Networking

Retail Industry

Explores retail strategy, organizational fundamentals, and management. Topics include:  merchandising operations; promotional efforts; intelligent market analysis; inventory management; customer relations; and retail innovation.

Sample Courses

  • RTMG200 - Customer Relations
  • RTMG201 - Retail Inventory Management
  • RTMG202 - Risk Management
  • RTMG300 - Retail Strategy
  • RTMG301 - Retail Innovation
  • RTMG302 - Retail Operations
  • RTMG303 - Retail Merchandising Operations
  • RTMG150 - Retail Organization Fundamentals

Small Business

Examines key concepts and principles of leadership, customer service, operations, social media, and marketing for successful small business ownership.

Sample Courses

  • ENTR200 - Leadership in Small Business Ventures
  • ENTR340 - Small Business Customer Service
  • ENTR415 - Marketing the Successful Small Business
  • ENTR420 - Social Media to Grow Small Business
  • ENTR425 - Operating a Small Business

Sports Fitness

Focuses on different aspects of sports fitness, including wellness, conditioning, and fitness culture. Topics include: current and emerging industry trends; the fitness market's impact on U.S. and global health and wellness; nutrition; and individual fitness training program creation. Designed for entreprenuers who desire to own a fitness or heath center.

Sample Courses

  • PBHE209 - Wellness: Health Promotion and Disease Prevention
  • SPHE295 - Foundations of Nutrition
  • SPHE316 - Sports and Recreation Facility Management
  • SPHE420 - Exercise Programming and Testing
  • SPHE460 - Business Aspects of Fitness and Wellness
  • SPHE461 - Current Issues and Trends in Fitness and Wellness

Admission Requirements

  • All APU undergraduate programs require a minimum of a high school diploma or equivalent (i.e. GED).
  • Please read all undergraduate admission requirements before applying to this program and be prepared to submit the required documentation.
  • There is no fee to complete the APU admission application. View steps to apply.

Need help?

Selecting the right program to meet your educational goals is a key step in ensuring a successful outcome. If you are unsure of which program to choose, or need more information, please contact an APU admissions representative at 877-755-2787 or

Undergraduate Tuition Rates 

Per credit hour: $270 | $250 with military grant*

View Tuition and Fees Details  

*To help minimize out-of-pocket costs, APU offers a tuition grant for U.S. active-duty servicemembers, Guard, Reserve, military spouses and dependents, and veterans that caps undergraduate tuition at the military TA limit. See all military-affiliated student benefits.

Paying for School

Because our university is accredited by the Higher Learning Commission (HLC), (the same as the Ohio State University, Univ. of Chicago, and U.S. Air Force Academy, to name a few), we can accept the following forms of financial aid and payments:

Ways to Save

Undergraduate Book Grant

Books are provided online at no cost if you are enrolled in undergraduate courses for credit. The undergraduate book grant is estimated to save $600 per academic semester* if you are registered as a full-time student.

Transfer Credits

Accelerate your degree completion by taking full advantage of our transfer credit options, including credit for your previous college courses, military service schools, American Council on Education (ACE) and College Level Examination Program (CLEP) tests, and prior learning experiences.  

Employer Contributions

APU has educational partnerships with many employers and associations. Be sure to accurately enter your employer information when you complete our admissions application. Your employer might also offer a tuition reimbursement plan as one of your benefits.

*According to College Board Trends in College Pricing.

School of Business

School of Business

This program resides in the American Public University School of Business, where 18 of our 26 degree programs have earned specialized accreditation from the Accreditation Council for Business Schools and Programs (ACBSP). This distinction does not come easy! To earn ACBSP accreditation, programs need to demonstrate quality in the areas of teaching excellence, student learning outcomes, and a continuous improvement. On top of this, our accounting degree programs have also earned the prestigious ACBSP Specialized Accounting Accreditation.

APU School of Business courses are taught online by real-world practitioners who strive to bring expert knowledge and relevancy to our students. With input from industry advisory councils, the School of Business regularly examines and updates curriculum and introduces new programs such as our in-demand degrees in business analytics and our new Certified Public Accountant (CPA) exam preparation certificate.

At APU, we understand your need for flexibility because most of our students are working adult learners attending school around work and other life commitments. This is why we offer 8-week or 16-week online courses that start monthly. Through an online virtual classroom, you’ll communicate with students and professors in forum communities as you work to complete your weekly written assignments on your own schedule from anywhere in the world. And with our mobile application, you can even work offline and upload your assignments when you reconnect.

The mission of the APU School of Business is to prepare students to be leaders in the global business community. We encourage you to browse the School of Business webpage to learn more about what’s happening in the school and to find a program that’s right for you.