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Business Analytics

Bachelor of Science

The Bachelor of Science in Business Analytics teaches you how to apply data analytics and mining techniques to help you meet your organization’s business objectives. You’ll be given problem-solving exercises working with fictional data sets and analysis for hands-on learning. The curriculum will prepare you to collect and analyze data in order to help you to tackle difficulties in business processes and create better tools for decision-making. Regardless of your industry, acquiring training in business intelligence is good preparation for positions as a business analyst, analytic system designer, or data scientist.

Program Courses

The curriculum for this program follows industry trends to help ensure relevancy to today's marketplace. View all courses.

Program Objectives

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

  • Integrate the various statistical analytics outputs and applications.
  • Implement the models used by Excel to process statistical data.
  • Deconstruct student experiences with real time analytics applications and work problems.
  • Produce a functional or chronological analytic project, along with an appropriate display and interpretation of results, findings, and recommendations for decision makers.
  • Integrate key issues and topics in a reflective essay from the overall program experience.

View learning outcomes assessment results.

Concentrations

Concentrations are designed to help you group courses together so you can further specialize in your field and pursue a more focused path to degree completion. You will be asked to select a concentration when you enroll in this program.

Explore the concentrations available for this program.

x

General

ANLY460

Applied Analytics I

ANLY461

Applied Analytics II

ANLY462

Applied Analytics III

x

Accounting

Upon successful completion of this concentration, the student will be able to:

  • Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to accounting & financial transactions.
  • Demonstrate knowledge of the ethical framework for accountants adopted by professional accounting organizations, and accounting principles.
  • Analyze, evaluate, and organize financial data to facilitate managerial decision making in accounting.
  • Conduct an in-depth analysis of an organization's financial information and provide a written assessment of the results.

ACCT301

Intermediate Accounting I

ACCT302

Intermediate Accounting II

ACCT303

Intermediate Accounting III

ACCT305

Accounting Information Systems

ACCT202

Introduction to Payroll

ACCT300

Financial Accounting

ACCT400

Auditing

ACCT406

Managerial/Cost Accounting

ACCT410

Governmental and Not-for-Profit Accounting

ACCT415

Law for Accountants

ACCT420

Individual Federal Taxes

x

Human Resources

Upon successful completion of this concentration, the student will be able to:

  • Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to Human Resource Management and operations.
  • Demonstrate knowledge of the ethical framework for accountants adopted by businesses professional organizations, and Human Resource Management principals.
  • Analyze, evaluate, and organize employee's financial data, administrative data, information data, and Human Resource Management data, to facilitate managerial decision making.
  • Conduct an in-depth analysis of an organization's personnel and Human Resource Management information, and provide a written assessment of the results.

HRMT412

Compensation and Benefits

HRMT407

Human Resource Management

HRMT419

Recruitment and Staffing

HRMT415

Human Resource Management Information Systems

x

Marketing

Upon successful completion of this concentration, the student will be able to:

  • Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to Marketing.
  • Demonstrate knowledge of the ethical framework for marketers and marketing professionals adopted by businesses professional organizations, and marketing principals.
  • Analyze, evaluate, and understand market dynamics & trends, sales and marketing data, to facilitate managerial decision making.
  • Conduct an in-depth analysis of an organization's sales and marketing information, and provide a written assessment of the results.

MKTG305

Advertising

MKTG400

Marketing Research

MKTG401

Marketing Strategy

MKTG403

Marketing Management

x

Security and Intelligence

Upon successful completion of this concentration, the student will be able to:

  • Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to Terrorism, Security & Intelligence fields.
  • Demonstrate knowledge of the data analytics framework adopted by security & intelligence professionals and/or organizations, and analysis principals.
  • Analyze, evaluate, and organize Terrorism, Security, War & Intelligence data, to facilitate tactical & strategic problem solving, and decision making.
  • Conduct an in-depth analysis of an organization's Security & Intelligence information, and provide a written assessment of the data analytics results & interpretations.

INTL451.

Terrorism and U.S. National Security

INTL434

Threat Analysis

INTL440

Cyber Warfare

INTL446

Intelligence and Narcotics

INTL453

Illicit Finance

CMRJ320

Law Enforcement Intelligence Applications

HLSS320

Intelligence and Homeland Security

INTL401

Critical Analysis

INTL402

Intelligence Analysis

Admission Requirements

  • All APU undergraduate programs require a minimum of a high school diploma or equivalent (i.e. GED).
  • Please read all undergraduate admission requirements before applying to this program and be prepared to submit the required documentation.
  • There is no fee to complete the APU admission application. View steps to apply.

Need help?

Selecting the right program to meet your educational goals is a key step in ensuring a successful outcome. If you are unsure of which program to choose, or need more information, please contact an APU admissions representative at 877-755-2787 or info@apus.edu.


Undergraduate Tuition Rates 

Per credit hour:

$270 through 12/31/2019
$250 with military grant*

$285 effective 1/1/2020
$250 with military grant**

View Tuition and Fees Details  

*U.S. active-duty servicemembers, their spouse/dependents, Guard members, Reservists, and veterans are eligible for a grant that currently caps tuition at $250 per credit hour .

**To help minimize out-of-pocket costs, U.S. active-duty servicemembers, their spouse/dependents, Guard members, and Reservists are eligible for a grant that will cap tuition at $250 per credit hour (military TA cap) . See all military student benefits.

Paying for School

Because our university is accredited by the Higher Learning Commission (HLC), (the same as the Ohio State University, Univ. of Chicago, and U.S. Air Force Academy, to name a few), we can accept the following forms of financial aid and payments:

Ways to Save

Undergraduate Book Grant

Books are provided online at no cost if you are enrolled in undergraduate courses for credit. The undergraduate book grant is estimated to save $600 per academic semester* if you are registered as a full-time student.

Transfer Credits

Accelerate your degree completion by taking full advantage of our transfer credit options, including credit for your previous college courses, military service schools, American Council on Education (ACE) and College Level Examination Program (CLEP) tests, and prior learning experiences.  

Employer Contributions

APU has educational partnerships with many employers and associations. Be sure to accurately enter your employer information when you complete our admissions application. Your employer might also offer a tuition reimbursement plan as one of your benefits.

*According to College Board Trends in College Pricing.

School of Business


School of Business

This program resides in the American Public University School of Business, where 18 of our 26 degree programs have earned specialized accreditation from the Accreditation Council for Business Schools and Programs (ACBSP). This distinction does not come easy! To earn ACBSP accreditation, programs need to demonstrate quality in the areas of teaching excellence, student learning outcomes, and a continuous improvement. On top of this, our accounting degree programs have also earned the prestigious ACBSP Specialized Accounting Accreditation.

APU School of Business courses are taught online by real-world practitioners who strive to bring expert knowledge and relevancy to our students. With input from industry advisory councils, the School of Business regularly examines and updates curriculum and introduces new programs such as our in-demand degrees in business analytics and our new Certified Public Accountant (CPA) exam preparation certificate.

At APU, we understand your need for flexibility because most of our students are working adult learners attending school around work and other life commitments. This is why we offer 8-week or 16-week online courses that start monthly. Through an online virtual classroom, you’ll communicate with students and professors in forum communities as you work to complete your weekly written assignments on your own schedule from anywhere in the world. And with our mobile application, you can even work offline and upload your assignments when you reconnect.

The mission of the APU School of Business is to prepare students to be leaders in the global business community. We encourage you to browse the School of Business webpage to learn more about what’s happening in the school and to find a program that’s right for you.