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Business Administration

Bachelor of Business Administration (BBA)

The Bachelor of Business Administration (BBA) is a professionally focused degree designed to produce graduates who possess practical knowledge and the associated critical thinking skills desired in today’s competitive business world. You’ll study a core curriculum of management, marketing, law, finance, accounting, economics, and business strategy. Additional concentration options allow you to pursue focused specializations. This comprehensive and affordable business program is applicable for careers in any number of business, government, military, or other professions.

This program offers you the opportunity to learn from experienced instructors who have considerable managerial experience in Fortune 500 companies, and to communicate with fellow business students by participating in online community forums.

This Bachelor of Business Administration has been designed in consultation with industry business leaders and is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) .

Program Courses

The curriculum for this program follows industry trends to help ensure relevancy to today's marketplace. View all courses.

Program Objectives

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

  • Explain and apply fundamental accounting and financial management operations to enhance business decision-making processes.
  • Discuss economic factors associated with government, business, and consumer environments and apply theoretical techniques to analyze markets.
  • Apply management, human resource, and personnel practices to organizational problem solving.
  • Integrate market and marketing information into a strategic plan.
  • Apply concepts of contract, tort, Uniform Commercial Code (UCC), and property law to business situations.
  • Articulate the external and internal environments of a business organization and formulate appropriate strategies in the context of competitive forces and environmental factors.
  • Collect information through the use of various data tools and apply critical thinking concepts to enhance business problem solving capabilities.
  • Describe how information systems transform business processes within the modern corporate organization.

View learning outcomes assessment results.

Concentrations

Concentrations are designed to help you group courses together so you can further specialize in your field and pursue a more focused path to degree completion. You will be asked to select a concentration when you enroll in this program.

Explore the concentrations available for this program.

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Business Analysis

Offers a comprehensive review of business requirements gathering, tools, techniques, and documentation suites. Offers project management techniques to define project cycles, measure and estimate efforts, and set priorities.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Identify business needs and problem domains.
  • Analyze processes and behavior requirements for problem solutions.
  • Diagram current and proposed business processes using various tools and techniques.
  • Evaluate and recommend business solutions.
  • Develop business processes and improvements.
  • Develop functional business capabilities.
  • Facilitate and manage recommended projects.

BUSN333

Project Management for Business Analysts

BUSN330

Fundamentals of Business Analysis I

BUSN331

Fundamentals of Business Analysis II

BUSN334

Strategic Alignment in Business Analysis

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Data Analytics

Offers an introduction to the field of data analytics as it is used to handle real-world problem solving and factual decision-making that is based on solid data collection and sound analysis.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Compare and contrast data and information within organization contexts.
  • Classify and organize existing sources of data using spreadsheet software tools.
  • Analyze historical and current data trends and the implications on organizational decision-making.

BUSN250

Analytics I

BUSN350

Analytics II

BUSN450

Advanced Analytics

BUSN334

Strategic Alignment in Business Analysis

x

Economics

Covers comparative, environmental, international, and monetary economics. Topics include:  current and changing economic conditions and the impacts on consumer behavior and businesses; global economic strategies; the roles and responsibilities of financial institutions; and the use of economic analytical tools to assess environmental problems.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Evaluate analytical frameworks for current and changing economic conditions.
  • Analyze the impact of economic externalities for business and proposed business ventures.
  • Evaluate impacts of economic conditions on consumer behavior and businesses.
  • Compare and contrast global economic strategies.
  • Analyze the roles and responsibilities of financial institutions.

ECON301

Comparative Economics

ECON302

Environmental Economics

ECON303

International Economics

ECON304

Monetary Economics

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Entrepreneurial/Small Business Management

Looks at small business characteristics and competencies, including consumer behavior, pricing strategies, and small business budgets. Focuses on tasks and activities of an entrepreneur from research to launch through management and growth of venture opportunities, strategy, financing, formation, and marketing.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Examine small business opportunities.
  • Define small business characteristics and competencies.
  • Evaluate consumer behavior.
  • Develop product and pricing strategies.
  • Develop and execute small business budgets.

BUSN316

Fundamentals of Entrepreneurship

BUSN318

Small Business Management

BUSN415

Small Business Growth and Development

ENTR311

Business Plan Foundations

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General

This general concentration allows you to select from dozens of different concentration courses offered within this program, enabling you to create your own focused area of study. View course catalog for details.
 

ECON301

Comparative Economics

ECON302

Environmental Economics

BUSN490

Business Administration Independent Study

BUSN316

Fundamentals of Entrepreneurship

BUSN318

Small Business Management

BUSN320

Principles of E Business

BUSN412

Quality Management Systems

BUSN415

Small Business Growth and Development

BUSN419

International Business Management

ECON303

International Economics

ECON304

Monetary Economics

MKTG307

Consumer Behavior

MKTG400

Marketing Research

MKTG401

Marketing Strategy

MKTG407

International Marketing

BUSN333

Project Management for Business Analysts

FINC410

International Finance

MGMT311

Organizational Behavior

MGMT312

Leadership & Motivation

MGMT315

Management Communications

ITMG371

Contemporary Internet Topics

ITMG421

Virtual Management

BUSN330

Fundamentals of Business Analysis I

BUSN331

Fundamentals of Business Analysis II

ITMG321

Information Technology Project Management

ENTR311

Business Plan Foundations

WEBD311

Internet Concepts

BUSN334

Strategic Alignment in Business Analysis

x

Information Technology Management

Focuses on enhancing organizational productivity through technology. Topics include: technical skills critical in a business environment;  system development life cycle (SDLC) models;  project management techniques such as PERT and Gantt charts; and Internet concepts such as protocols, web browsers, search engines, FTP, network security, and online gaming.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Examine Internet protocols, middleware, interfaces, security, and applications.
  • Evaluate workplace productivity, legal ramifications, and policies related to Internet access.
  • Outline the process and the phases pertaining to managing information systems projects.
  • Appraise the technology, communications, and policy issues related to managing virtual teams.

ITMG371

Contemporary Internet Topics

ITMG421

Virtual Management

ITMG321

Information Technology Project Management

WEBD311

Internet Concepts

x

International Business Management

Examines the challenges of managing multicultural and distributed teams in an international workforce. Reviews the tools and techniques used to mitigate financial risk in international business. Helps to develop marketing decision skills in the global context.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Compare and contrast the management strategies around the world.
  • Examine the challenges of managing multicultural and distributed teams.
  • Appraise the roles and responsibilities of the Human Resource Manager in the context of an international workforce.
  • Analyze the interactions and trends between the world economies; also assess the tools and techniques used to mitigate financial risk in conducting international business.
  • Evaluate the tools, methods, and practices of marketing in the global context.

BUSN419

International Business Management

MKTG407

International Marketing

IRLS392

Globalization and the Market Economy

FINC410

International Finance

x

Marketing

Integrates marketing functions with principles of management, finance, strategic planning, and information systems. Topics include: marketing plan development; marketplace analysis; psychology and sociology concepts of consumer behavior; and research techniques.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Integrate the marketing function with fundamental business enterprise concepts and principles of management, finance, strategic planning, and information systems.
  • Develop a strategic marketing plan.
  • Apply concepts in psychology and sociology relevant to consumer behavior.
  • Analyze business markets, customer markets, and buyer markets using concepts and techniques of research for marketing decisions including problem definition, research objectives, execution and research management, and presentation of findings.

BUSN320

Principles of E Business

MKTG307

Consumer Behavior

MKTG400

Marketing Research

MKTG401

Marketing Strategy

Admission Requirements

  • All APU undergraduate programs require a minimum of a high school diploma or equivalent (i.e. GED).
  • Please read all undergraduate admission requirements before applying to this program and be prepared to submit the required documentation.
  • There is no fee to complete the APU admission application. View steps to apply.

Need help?

Selecting the right program to meet your educational goals is a key step in ensuring a successful outcome. If you are unsure of which program to choose, or need more information, please contact an APU admissions representative at 877-755-2787 or info@apus.edu.


Undergraduate Tuition Rates 

Per credit hour:

$270 through 12/31/2019
$250 with military grant*

$285 effective 1/1/2020
$250 with military grant**

View Tuition and Fees Details  

*U.S. active-duty servicemembers, their spouse/dependents, Guard members, Reservists, and veterans are eligible for a grant that currently caps tuition at $250 per credit hour .

**To help minimize out-of-pocket costs, U.S. active-duty servicemembers, their spouse/dependents, Guard members, and Reservists are eligible for a grant that will cap tuition at $250 per credit hour (military TA cap) . See all military student benefits.

Paying for School

Because our university is accredited by the Higher Learning Commission (HLC), (the same as the Ohio State University, Univ. of Chicago, and U.S. Air Force Academy, to name a few), we can accept the following forms of financial aid and payments:

Ways to Save

Undergraduate Book Grant

Books are provided online at no cost if you are enrolled in undergraduate courses for credit. The undergraduate book grant is estimated to save $600 per academic semester* if you are registered as a full-time student.

Transfer Credits

Accelerate your degree completion by taking full advantage of our transfer credit options, including credit for your previous college courses, military service schools, American Council on Education (ACE) and College Level Examination Program (CLEP) tests, and prior learning experiences.  

Employer Contributions

APU has educational partnerships with many employers and associations. Be sure to accurately enter your employer information when you complete our admissions application. Your employer might also offer a tuition reimbursement plan as one of your benefits.

*According to College Board Trends in College Pricing.

School of Business


School of Business

This program resides in the American Public University School of Business, where 18 of our 26 degree programs have earned specialized accreditation from the Accreditation Council for Business Schools and Programs (ACBSP). This distinction does not come easy! To earn ACBSP accreditation, programs need to demonstrate quality in the areas of teaching excellence, student learning outcomes, and a continuous improvement. On top of this, our accounting degree programs have also earned the prestigious ACBSP Specialized Accounting Accreditation.

APU School of Business courses are taught online by real-world practitioners who strive to bring expert knowledge and relevancy to our students. With input from industry advisory councils, the School of Business regularly examines and updates curriculum and introduces new programs such as our in-demand degrees in business analytics and our new Certified Public Accountant (CPA) exam preparation certificate.

At APU, we understand your need for flexibility because most of our students are working adult learners attending school around work and other life commitments. This is why we offer 8-week or 16-week online courses that start monthly. Through an online virtual classroom, you’ll communicate with students and professors in forum communities as you work to complete your weekly written assignments on your own schedule from anywhere in the world. And with our mobile application, you can even work offline and upload your assignments when you reconnect.

The mission of the APU School of Business is to prepare students to be leaders in the global business community. We encourage you to browse the School of Business webpage to learn more about what’s happening in the school and to find a program that’s right for you.