Bachelor of Business Administration (BBA)
The Bachelor of Business Administration (BBA) is a professionally focused degree designed to produce graduates who possess practical knowledge and the associated critical thinking skills desired in today’s competitive business world. You’ll study a core curriculum of management, marketing, law, finance, accounting, economics, and business strategy. Additional concentration options allow you to pursue focused specializations. This comprehensive and affordable business program is applicable for careers in any number of business, government, military, or other professions.
This program offers you the opportunity to learn from experienced instructors who have considerable managerial experience in Fortune 500 companies, and to communicate with fellow business students by participating in online community forums.
This Bachelor of Business Administration has been designed in consultation with industry business leaders and is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
The curriculum for this online bachelor’s program is reviewed by an advisory council of industry experts for relevancy to today’s marketplace. Course topics include:
- Accounting statements and concepts
- Business basics, including terms, organizations, and functions
- U.S. and global business systems and strategy
- Business laws and ethics
- Operations research and global and competitive strategies
- Critical thinking strategies for business decisions
- Microeconomics and macroeconomics for business
- Financial management and statistical methods and models
- Supervision principles, including leadership concepts and skills
- Marketing fundamentals
In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:
- Explain and apply fundamental accounting and financial management operations to enhance business decision-making processes.
- Discuss economic factors associated with government, business, and consumer environments and apply theoretical techniques to analyze markets.
- Apply management, human resource, and personnel practices to organizational problem solving.
- Integrate market and marketing information into a strategic plan.
- Apply concepts of contract, tort, Uniform Commercial Code (UCC), and property law to business situations.
- Articulate the external and internal environments of a business organization and formulate appropriate strategies in the context of competitive forces and environmental factors.
- Collect information through the use of various data tools and apply critical thinking concepts to enhance business problem solving capabilities.
- Describe how information systems transform business processes within the modern corporate organization.
Concentrations are designed to help you group courses together so you can further specialize in your field and pursue a more focused path to degree completion. You will be asked to select a concentration when you enroll in this program.
Explore the concentrations available for this program.
Offers a comprehensive review of business requirements gathering, tools, techniques, and documentation suites. Offers project management techniques to define project cycles, measure and estimate efforts, and set priorities.
- BUSN330 - Fundamentals of Business Analysis I
- BUSN331 - Fundamentals of Business Analysis II
- BUSN332 - Business Use Cases
- BUSN333 - Project Management for Business Analysts
Covers comparative, environmental, international, and monetary economics. Topics include: current and changing economic conditions and the impacts on consumer behavior and businesses; global economic strategies; the roles and responsibilities of financial institutions; and the use of economic analytical tools to assess environmental problems.
- ECON301 - Comparative Economics
- ECON302 - Environmental Economics
- ECON303 - International Economics
- ECON304 - Monetary Economics
Entrepreneurial/Small Business Management
Looks at small business characteristics and competencies, including consumer behavior, pricing strategies, and small business budgets. Focuses on tasks and activities of an entrepreneur from research to launch through management and growth of venture opportunities, strategy, financing, formation, and marketing.
- BUSN316 - Fundamentals of Entrepreneurship
- BUSN318 - Small Business Management
- BUSN415 - Small Business Growth and Development
- ENTR311 - Business Plan Foundations
Information Technology Management
Focuses on enhancing organizational productivity through technology. Topics include: technical skills critical in a business environment; system development life cycle (SDLC) models; project management techniques such as PERT and Gantt charts; and Internet concepts such as protocols, web browsers, search engines, FTP, network security, and online gaming.
- WEBD311 - Internet Concepts
- ITMG421 - Virtual Management
- ITMG371 - Contemporary Internet Topics
- ITMG321 - Information Technology Project Management
International Business Management
Examines the challenges of managing multicultural and distributed teams in an international workforce. Reviews the tools and techniques used to mitigate financial risk in international business. Helps to develop marketing decision skills in the global context.
- BUSN419 - International Business Management
- MKTG407 - International Marketing
- IRLS392 - Globalization and the Market Economy
- FINC410 - International Finance
Integrates marketing functions with principles of management, finance, strategic planning, and information systems. Topics include: marketing plan development; marketplace analysis; psychology and sociology concepts of consumer behavior; and research techniques.
- BUSN320 - Principles of E Business
- MKTG307 - Consumer Behavior
- MKTG400 - Marketing Research
- MKTG401 - Marketing Strategy
Offers an introduction to the field of data analytics as it is used to handle real-world problem solving and factual decision-making that is based on solid data collection and sound analysis.
- BUSN332 - Business Use Cases
- BUSN250 - Analytics I
- BUSN350 - Analytics II
- BUSN450 - Applied Analytics
- All APU undergraduate programs require a minimum of a high school diploma or equivalent (i.e. GED).
- New undergraduate students may be asked to complete our College Readiness Assessment (ADMN100). If you have successfully completed 9 or more hours of college credit, you may reach out to your APU admissions representative to inquire about waiving this requirement.
- If you have previous college experience, you will be asked to submit your transcripts from previous schools where you earned academic credit.
- There is no fee to complete the APU admission application. View steps to apply.
Selecting the right program to meet your educational goals is a key step in ensuring a successful outcome. If you are unsure of which program to choose, or need more information, please contact an APU admissions representative at 877-777-9081 or firstname.lastname@example.org.
Per credit hour: $270 | $250 with military grant*
*To help minimize out-of-pocket costs, APU offers a tuition grant for U.S. active-duty servicemembers, Guard, Reserve, military spouses and dependents, and veterans that caps undergraduate tuition at the military TA limit. See all military-affiliated student benefits.
Paying for School
Because our university is accredited by the Higher Learning Commission (HLC), (the same as the Ohio State University, Univ. of Chicago, and U.S. Air Force Academy, to name a few), we can accept the following forms of financial aid and payments:
Ways to Save
Undergraduate Book Grant
Ebooks are provided at no cost if you are enrolled in undergraduate courses for credit. The undergraduate book grant is estimated to save $250 per academic semester if you are registered as a full-time student.
Accelerate your degree completion by taking full advantage of our transfer credit options, including credit for your previous college courses, military service schools, American Council on Education (ACE) and College Level Examination Program (CLEP) tests, and prior learning experiences.
APU has educational partnerships with many employers and associations. Be sure to accurately enter your employer information when you complete our admissions application. Your employer might also offer a tuition reimbursement plan as one of your benefits.