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The Bachelor of Business Administration (BBA) is a professionally focused degree designed to produce graduates who possess practical knowledge and the associated critical thinking skills desired in today’s competitive business world. You’ll study a core curriculum of management, marketing, law, finance, accounting, economics, and business strategy. Additional concentration options allow you to pursue focused specializations. This comprehensive and affordable business program is applicable for careers in any number of business, government, military, or other professions.
This program offers you the opportunity to learn from experienced instructors who have considerable managerial experience in Fortune 500 companies, and to communicate with fellow business students by participating in online community forums.
This Bachelor of Business Administration has been designed in consultation with industry business leaders and is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) .
The curriculum for this online bachelor’s program is reviewed by an advisory council of industry experts for relevancy to today’s marketplace. Course topics include:
In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:
Concentrations are designed to help you group courses together so you can further specialize in your field and pursue a more focused path to degree completion. You will be asked to select a concentration when you enroll in this program.
Offers a comprehensive review of business requirements gathering, tools, techniques, and documentation suites. Offers project management techniques to define project cycles, measure and estimate efforts, and set priorities.
Offers an introduction to the field of data analytics as it is used to handle real-world problem solving and factual decision-making that is based on solid data collection and sound analysis.
Covers comparative, environmental, international, and monetary economics. Topics include: current and changing economic conditions and the impacts on consumer behavior and businesses; global economic strategies; the roles and responsibilities of financial institutions; and the use of economic analytical tools to assess environmental problems.
Looks at small business characteristics and competencies, including consumer behavior, pricing strategies, and small business budgets. Focuses on tasks and activities of an entrepreneur from research to launch through management and growth of venture opportunities, strategy, financing, formation, and marketing.
Focuses on enhancing organizational productivity through technology. Topics include: technical skills critical in a business environment; system development life cycle (SDLC) models; project management techniques such as PERT and Gantt charts; and Internet concepts such as protocols, web browsers, search engines, FTP, network security, and online gaming.
Examines the challenges of managing multicultural and distributed teams in an international workforce. Reviews the tools and techniques used to mitigate financial risk in international business. Helps to develop marketing decision skills in the global context.
Integrates marketing functions with principles of management, finance, strategic planning, and information systems. Topics include: marketing plan development; marketplace analysis; psychology and sociology concepts of consumer behavior; and research techniques.
Selecting the right program to meet your educational goals is a key step in ensuring a successful outcome. If you are unsure of which program to choose, or need more information, please contact an APU admissions representative at 877-777-9081 or firstname.lastname@example.org.
*To help minimize out-of-pocket costs, APU offers a tuition grant for U.S. active-duty servicemembers, Guard, Reserve, military spouses and dependents, and veterans that caps undergraduate tuition at the military TA limit. See all military-affiliated student benefits.
Because our university is accredited by the Higher Learning Commission (HLC), (the same as the Ohio State University, Univ. of Chicago, and U.S. Air Force Academy, to name a few), we can accept the following forms of financial aid and payments:
Ebooks are provided at no cost if you are enrolled in undergraduate courses for credit. The undergraduate book grant is estimated to save $250 per academic semester if you are registered as a full-time student.
Accelerate your degree completion by taking full advantage of our transfer credit options, including credit for your previous college courses, military service schools, American Council on Education (ACE) and College Level Examination Program (CLEP) tests, and prior learning experiences.
APU has educational partnerships with many employers and associations. Be sure to accurately enter your employer information when you complete our admissions application. Your employer might also offer a tuition reimbursement plan as one of your benefits.
This program resides in the American Public University School of Business, where 18 of our 26 degree programs have earned specialized accreditation from the Accreditation Council for Business Schools and Programs (ACBSP). This distinction does not come easy! To earn ACBSP accreditation, programs need to demonstrate quality in the areas of teaching excellence, student learning outcomes, and a continuous improvement. On top of this, our accounting degree programs have also earned the prestigious ACBSP Specialized Accounting Accreditation.
APU School of Business courses are taught online by real-world practitioners who strive to bring expert knowledge and relevancy to our students. With input from industry advisory councils, the School of Business regularly examines and updates curriculum and introduces new programs such as our in-demand degrees in business analytics and our new Certified Public Accountant (CPA) exam preparation certificate.
At APU, we understand your need for flexibility because most of our students are working adult learners attending school around work and other life commitments. This is why we offer 8-week or 16-week online courses that start monthly. Through an online virtual classroom, you’ll communicate with students and professors in forum communities as you work to complete your weekly written assignments on your own schedule from anywhere in the world. And with our mobile application, you can even work offline and upload your assignments when you reconnect.
The mission of the APU School of Business is to prepare students to be leaders in the global business community. No matter what your educational and career goals may be. We encourage you to browse the School of Business webpage to learn more about what’s happening in the school and to find a program that’s right for you.