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Bachelor of Arts in Marketing
In addition to products and services, marketing is critical to the reputation and bottom line for any organization seeking to identify and reach its core customers, build brand awareness, and nurture long-term loyalty. This online degree program, which is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), attracts new and seasoned professionals who want to harness best practices in branding, sales and promotions, social media, and in developing compelling advertising. By learning advanced market research, competitor analysis, and creative problem solving skills, students become equipped to develop and implement effective marketing strategies that drive business results.
At American Public University, students collaborate in a dynamic online environment that fosters an open exchange of ideas with fellow marketing peers worldwide. Classes are taught by industry experts and experienced educators with valuable insight into the latest marketing trends.
The online Bachelor of Arts in Marketing degree empowers current professionals and individuals who are preparing to support business, government, and military organizations that utilize product and service development, research, planning, distribution channels, logistics and transportation, sales promotion, pricing strategy, advertising, and public relations channels.
We want you to make an informed decision about the university that's right for you. For more about our graduation rates, the median debt of students who completed the program, and other important information, visit www.apus.edu/disclosure.
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Available Concentrations
- General
- Sales