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Sports Management

Bachelor of Science

The B.S. in Sports Management is designed for those who are interested in sports management, coaching, and administration in collegiate, community, or high school sports. This online bachelor’s degree arms you with an improved understanding of sports administration, coaching theory and strategy, and business skills such as marketing, promotion, public relations, finance, and sports law. This degree program is an ideal choice for you as you pursue a career as an interscholastic or intercollegiate coach, sports manager, or front-office manager.

Program Courses

The curriculum for this program follows industry trends to help ensure relevancy to today's marketplace. View all courses.

Program Objectives

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

  • Describe the impact of legal principles and considerations in sport management on the decision-making process for sport managers.
  • Apply management principles, concepts, and practices associated with the operations and maintenance of sports and recreation facilities.
  • Appraise sociological, historical, political, and philosophical aspects of sport.
  • Examine ethical practices, procedures, and decision-making models used in sports management professions.
  • Apply financial management principles and concepts to managing a sports organization and facility.
  • Analyze the dimensions of specific sport marketing plans and strategies.

Degree at a Glance

Admission Requirements

  • All APU undergraduate programs require a minimum of a high school diploma or equivalent (i.e. GED).
  • Please read all undergraduate admission requirements before applying to this program and be prepared to submit the required documentation.
  • There is no fee to complete the APU admission application. View steps to apply.

Need help?

Selecting the right program to meet your educational goals is a key step in ensuring a successful outcome. If you are unsure of which program to choose, or need more information, please contact an APU admissions representative at 877-777-9081 or info@apus.edu.


Undergraduate Tuition Rates 

Per credit hour: $270 | $250 with military grant*

View Tuition and Fees Details  

*To help minimize out-of-pocket costs, APU offers a tuition grant for U.S. active-duty servicemembers, Guard, Reserve, military spouses and dependents, and veterans that caps undergraduate tuition at the military TA limit. See all military-affiliated student benefits.

Paying for School

Because our university is accredited by the Higher Learning Commission (HLC), (the same as the Ohio State University, Univ. of Chicago, and U.S. Air Force Academy, to name a few), we can accept the following forms of financial aid and payments:

Ways to Save

Undergraduate Book Grant

Ebooks are provided at no cost if you are enrolled in undergraduate courses for credit. The undergraduate book grant is estimated to save $250 per academic semester if you are registered as a full-time student.

Transfer Credits

Accelerate your degree completion by taking full advantage of our transfer credit options, including credit for your previous college courses, military service schools, American Council on Education (ACE) and College Level Examination Program (CLEP) tests, and prior learning experiences.  

Employer Contributions

APU has educational partnerships with many employers and associations. Be sure to accurately enter your employer information when you complete our admissions application. Your employer might also offer a tuition reimbursement plan as one of your benefits.

School of Health Sciences


School of Health Sciences

This program resides in the School of Health Sciences, where our practioners in the field are working hard to bring you relevant courses in healthcare and sports management. From our CCNE-accredited Bachelor’s in Nursing (RN to BSN) to our sports management degrees, the programs in the School of Health Sciences blend theory with hands-on practical application to give you a competitive advantage in the rapidly changing health sciences workplace. For example, the APU School of Health Sciences offers the only generalist Master of Public Health (MPH) degree in the nation with courses in disaster health management, quarantine, emergency management, and health and medical issues.

The APU School of Health Sciences is dedicated to preparing our students for industries relative to careers in healthcare, nursing, exercise and fitness, and overall public health. Our engaging, interactive learning environment is fostered by our faculty who can tap into the real-world resources you need to stay current and relevant in your field.

At APU, we understand your need for flexibility because most of our students are working adult learners balancing school around work and other life commitments. This is why we offer 8-week or 16-week online courses that start monthly. Through an online virtual classroom, you’ll communicate with students and professors in forum communities as you work to complete your weekly written assignments on your own schedule from anywhere in the world. And with our mobile application, you can even work offline and upload your assignments when you reconnect.

We encourage you to browse the School of Health Sciences webpage to learn more about our what’s happening in the school and to find a program that’s right for you