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Course Details

 

Course Details

Course Code: WEBD222 Course ID: 4392 Credit Hours: 3 Level: Undergraduate

This course is an advanced study of Web analytics technology and how businesses and organizations may use the technology to measure website traffic, enhance business presence, and conduct market research. The course expands on concepts introduced from the Introduction to Web analytics course and expands into more advanced topics regarding the subject. The course will cover scenario-based exercises and requires students to use free Web analytic tools to experience the maximum amount of application and retention of material covered in the course. (Prerequisite: WEBD122)

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
03/29/2022 - 09/02/2022 09/05/2022 - 10/30/2022 September Summer 2022 Session D 8 Week session
06/28/2022 - 12/02/2022 12/05/2022 - 01/29/2023 December Fall 2022 Session D 8 Week session

Current Syllabi

This course is an excellent supplement to web site publishing and development. This course assumes the prerequisite of WEBD122 Introduction to Web Analytics has been taken prior to this course. It also assumes that you have some understanding of web development and basic Java Scripting (JavaScript) knowledge.

After successfully completing this course, you will be able to

  1. Apply key concepts of Web Analytics
  2. Apply Key tools and diagnostics associated with Web analytics
  3. Use free open source Web analytics tools to collect, identify information and data
  4. Implement website traffic reports
  5. Prepare Embedded JavaScript Page Tracking Code
  6. Compare and Contrast Web Server Log Files vs. Java Scripting
  7. Define Web Analytics reporting
  8. Implement effective Web analytics strategies for e-Commerce, business, and marketing solutions
  9. Explain the use of web analytics in the business structure
  10. Explain the business benefits of web analytics

This course is an excellent supplement to web site publishing and development. This course assumes the prerequisite of WEBD122 Introduction to Web Analytics has been taken prior to this course. It also assumes that you have some understanding of web development and basic Java Scripting (JavaScript) knowledge.

After successfully completing this course, you will be able to

  1. Apply key concepts of Web Analytics
  2. Apply Key tools and diagnostics associated with Web analytics
  3. Use free open source Web analytics tools to collect, identify information and data
  4. Implement website traffic reports
  5. Prepare Embedded JavaScript Page Tracking Code
  6. Compare and Contrast Web Server Log Files vs. Java Scripting
  7. Define Web Analytics reporting
  8. Implement effective Web analytics strategies for e-Commerce, business, and marketing solutions
  9. Explain the use of web analytics in the business structure
  10. Explain the business benefits of web analytics
Book Title:Advanced Web Metrics with Google Analytics, 3rd Ed-E-book is available in the APUS Online Library
ISBN:9781118168448
Publication Info:Wiley Lib
Author:Clifton, Brian
Unit Cost:$28.87
 
Book Title:To find the library e-book(s) req'd for your course, please visit http://apus.libguides.com/er.php to locate the eReserve by course #.
Author: No Author Specified
 

Previous Syllabi

Not current for future courses.