This course covers the history, management and future trends in air transportation. It covers the four principal segments of air transportation: major carriers, regional carriers, all-cargo carriers and general aviation. In each segment, the issues of aircraft design, market share, finance, insurance and operations are discussed. The course analyzes the development and application of national and international regulations that impact air transportation. Topics include: cost structure, air fares, flight crews and safety, environmental impacts of aircraft and airports, operating and service characteristics, technological advances, world competition and intermodal operations.
After successfully completing this course, you will be able to:
Understand the history of the U.S. airline industry and describe its regulatory, economic, structural, and competitive characteristics per and post deregulation.
Understand and provide examples of technological evolution and its effects on cost, distribution, and pricing.
Explain the importance of air transportation in global economic development and growth.
Describe the characteristics and factors that determine air transportation demand.
Identify the various route structure and product alternatives, the costs and benefits of each, and means for achieving product differentiation.
Identify the various airline departments and the role of each in planning, development, and execution of flight operations.
Demonstrate an understanding of the management of irregular flight operations, the methods of data collection and analysis in controlling reliability of quality of airline service.
Appreciate airline cost structure, the nature of fixed, variable, and controllable costs, and methods employed by low-‐cost carriers to obtain sustainable competitive cost advantages over traditional carriers.
Explain the traditional airline distribution system and the rapidly evolving role of global distribution systems and internet distribution and ticketing.
Demonstrate an understanding of Revenue Management and its application in airline and other industries.
Appreciate and explain the gradual liberalization and privatization of international air carrier operations with the evolving regulatory and economic environment.
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