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Course Details

 

Course Details

Course Code: SPMT630 Course ID: 4030 Credit Hours: 3 Level: Graduate

This course focuses on the fundamentals roles of developing, activating, and managing sport sponsorship through sales and promotion. Through shared practical examples, this course will view how to generate ticket sales through sport promotion and how to utilize e-commerce as a promotional tool in sports.

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
05/21/2022 - 11/04/2022 11/07/2022 - 01/01/2023 November Fall 2022 Session I 8 Week session

Current Syllabi

After successfully completing this course, students will fulfill the following Learning Objectives (LO):

LO1: Summarize the theoretical foundations for effective sport promotion.

LO2: Assess the risks and benefits of sport sponsorships.

LO3: Explain the steps involved in the sales process and the components of a sale.

LO4: Analyze strengths and weaknesses of various sales strategies and methods to be able to determine the most appropriate method for particular sales situations.

LO5: Illustrate the methods to generate revenue for a sport organization through the sales of inventory.

LO6: Evaluate the value of sponsorship fulfillment.

LO7: Create a sales plan and tactics for the ticket-specific inventory unique to the sport industry.

After successfully completing this course, students will fulfill the following Learning Objectives (LO):

LO1: Summarize the theoretical foundations for effective sport promotion.

LO2: Assess the risks and benefits of sport sponsorships.

LO3: Explain the steps involved in the sales process and the components of a sale.

LO4: Analyze strengths and weaknesses of various sales strategies and methods to be able to determine the most appropriate method for particular sales situations.

LO5: Illustrate the methods to generate revenue for a sport organization through the sales of inventory.

LO6: Evaluate the value of sponsorship fulfillment.

LO7: Create a sales plan and tactics for the ticket-specific inventory unique to the sport industry.

Book Title:Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.
Author: No Author Specified
 

Previous Syllabi

Not current for future courses.