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Course Details

Course Details

Course Code: SPMT630 Course ID: 4030 Credit Hours: 3 Level: Graduate

This course focuses on the fundamentals roles of developing, activating, and managing sport sponsorship through sales and promotion. Through shared practical examples, this course will view how to generate ticket sales through sport promotion and how to utilize e-commerce as a promotional tool in sports.

Course Schedule

Registration Dates Course Dates Session Weeks
11/30/20 - 04/30/21 05/03/21 - 06/27/21 Spring 2021 Session I 8 Week session
02/22/21 - 07/30/21 08/02/21 - 09/26/21 Summer 2021 Session I 8 Week session

Current Syllabi

After successfully completing this course, students will fulfill the following Course Objectives (C.O.):

CO1: Summarize the theoretical foundations for effective sport promotion.

CO2: Assess the risks and benefits of sport sponsorships.

CO3: Explain the steps involved in the sales process and the components of a sale.

CO4: Analyze strengths and weaknesses of various sales strategies and methods to be able to determine the most appropriate method for particular sales situations.

CO5: Illustrate the methods to generate revenue for a sport organization through the sales of inventory.

CO6: Evaluate the value of sponsorship fulfillment.

CO7: Create a sales plan and tactics for the ticket-specific inventory unique to the sport industry.

Required Readings:

See Course Outline

Additional Resources:

There may be other materials, including websites outside the classroom, assigned by the Instructor during the course.


In addition to the required course texts the following public domain websites are useful. Please abide by the APUS academic honesty policy when using Internet sources as well. Note website addresses are subject to change.

Site Name

Website URL/Address

The OWL at Purdue

APA Style Homepage

North American Society for Sport Management

Book Title:Various resources from the APUS Library & the Open Web are used. Please visit to locate the course eReserve.
Author: No Author Specified

Previous Syllabi

Not current for future courses.