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Course Details

Course Details

Course Code: SPMT613 Course ID: 2772 Credit Hours: 3 Level: Graduate

This course focuses on the entrepreneurial opportunities in the sports industry, to include sports management, sports franchise, sports agency, and small sports business management professions and programs. The course focuses heavily on the business plan, financial, and planning issues associated with entrepreneurial and small business ventures. Students will develop their own entrepreneurial sports plan as an independent research project for this course.

Course Schedule

Registration Dates Course Dates Session Weeks
11/30/20 - 04/30/21 05/03/21 - 06/27/21 Spring 2021 Session I 8 Week session
02/22/21 - 07/30/21 08/02/21 - 09/26/21 Summer 2021 Session I 8 Week session

Current Syllabi

After successfully completing this course, students will fulfill the following Learning Objectives (L.O.):

CO1: Analyze the entrepreneurial experience and mind and examine new online technological portals to access current issues in Sports Entrepreneurship.

CO2: Develop objectives for sport/league expansion and analyze the importance of sports broadcasting.

CO3: Differentiate between the different pricing strategies in sports and analyze the sport entrepreneurial strategy, analyze strategies for growth and managing the implications of growth, and examine the sources of a capital and venture capital.

CO4: Differentiate the advantages and disadvantages of franchising and acquisitions.

CO5: Develop a sports entrepreneur paper discussing the entrepreneur’s marketing, organization, financial information, and the student will analyze the entrepreneur’s resources for growth from external sources.

Required Readings:

See Course Outline

Additional Resources:

There may be other materials, including websites outside the classroom, assigned by the Instructor during the course.


In addition to the required course texts the following public domain websites are useful. Please abide by the APUS academic honesty policy when using Internet sources as well. Note website addresses are subject to change.

Site Name

Website URL/Address

The OWL at Purdue

APA Style Homepage

North American Society for Sport Management

Arizona Sports Marketing Association

This website is to the sports marketing association at Arizona University. Take a look at their mission and various other information on this website.

National Sports Marketing Network

This is a subscription website but you can take a look around. Networking is key in the sports industry.

Sports Business Journal

This is also a subscription website but one of the best sources for the sports industry. If you were going to get one membership I would make it SBJ. Student discounts are available!

Sports Marketing Association

Take a look at the history and mission of this organization.

Book Title:Various resources from the APUS Library & the Open Web are used. Please visit to locate the course eReserve.
Author: No Author Specified

Previous Syllabi

Not current for future courses.