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SPMT609 - Sports Marketing, Promotion, and Public Relations

Course Details

Course Code: SPMT609 Course ID: 2768 Credit Hours: 3 Level: Graduate

This course focuses on the marketing, promotions, public relations, and communications involved in the multi-billion dollar sports industry. The course provides research, case analysis, and other opportunities to learn of the effective principles, theories, practices, and methods involved with all aspects of sports communications.





Course Schedule

Registration Dates Course Dates Session Weeks
12/31/18 - 05/31/19 06/03/19 - 07/28/19 Spring 2019 Session D 8 Week session
02/25/19 - 08/02/19 08/05/19 - 09/29/19 Summer 2019 Session I 8 Week session
04/29/19 - 10/04/19 10/07/19 - 12/01/19 Fall 2019 Session B 8 Week session

Current Syllabi

After successfully completing this course, students will fulfill the following Learning Objectives (L.O.):

  1. Define the role of sports in American life
  2. Express the importance of sports in marketing
  3. Analyze diversity in sports
  4. Explain the variety of sports competed today
  5. Discuss organized and professional sports
  6. Analyze the unique elements of sports marketing
  7. Assess the factors that shape the decision process of sports consumers
  8. Evaluate the importance of brand management in the sports industry
  9. Discuss marketing information systems and their value to sports marketing managers
  10. Compare the research methodologies commonly used in sports marketing
  11. Distinguish the approaches used in sports advertising
  12. Identify the relationship of sponsorship to sports marketing
  13. Analyze strategies to counterbalance economic decline in sports marketing
  14. Develop a sports marketing plan utilizing multiple sports marketing concepts and strategies
NameGrade %
Forum Posts 30.00 %
Week #1 Forum 3.75 %
Week #2 Forum 3.75 %
Week #3 Forum 3.75 %
Week #4 Forum 3.75 %
Week #5 Forum 3.75 %
Week #6 Forum 3.75 %
Week #7 Forum 3.75 %
Week #8 Forum 3.75 %
Assignments 45.00 %
Week 2 Assignment: Marketing Plan Topic 15.00 %
Week 4 Assignment: Marketing Plan Research 15.00 %
Week 6 Assignment: Marketing Plan Outline 15.00 %
Final Project (Complete Marketing Plan) 25.00 %
Week 8 Assignment: Marketing Plan 25.00 %

Required Readings:

See Course Outline

Additional Resources:

There may be other materials, including websites outside the classroom, assigned by the Instructor during the course.

Websites:

In addition to the required course texts the following public domain websites are useful. Please abide by the APUS academic honesty policy when using Internet sources as well. Note website addresses are subject to change.

Site Name

Website URL/Address

The OWL at Purdue

http://owl.english.purdue.edu/

APA Style Homepage

http://www.apastyle.org/index.aspx

North American Society for Sport Management

http://www.nassm.org/

Book Title:Sport Marketing, 4th ed.
ISBN:9781450424981
Publication Info:Human Kinetics
Author:Bernard Mullin, Stephen Hardy, William Sutton
Unit Cost:$163.97

Previous Syllabi

Not current for future courses.