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Course Details

 

Course Details

Course Code: SPMT609 Course ID: 2768 Credit Hours: 3 Level: Graduate

This course focuses on the marketing, promotions, public relations, and communications involved in the multi-billion dollar sports industry. The course provides research, case analysis, and other opportunities to learn of the effective principles, theories, practices, and methods involved with all aspects of sports communications.

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
07/27/2021 - 12/31/2021 01/03/2022 - 02/27/2022 January Winter 2022 Session B 8 Week session
08/31/2021 - 02/04/2022 02/07/2022 - 04/03/2022 February Winter 2022 Session I 8 Week session
09/28/2021 - 03/04/2022 03/07/2022 - 05/01/2022 March Winter 2022 Session D 8 Week session
10/26/2021 - 04/01/2022 04/04/2022 - 05/29/2022 April Spring 2022 Session B 8 Week session
11/30/2021 - 04/29/2022 05/02/2022 - 06/26/2022 May Spring 2022 Session I 8 Week session

Current Syllabi

After successfully completing this course, students will fulfill the following Course Objectives (C.O.):

CO1: Define the role of sports in American life.

CO2: Express the importance of sports in marketing.

CO3: Analyze diversity in sports.

CO4: Explain the variety of sports competed today.

CO5: Discuss organized and professional sports.

CO6: Analyze the unique elements of sports marketing.

CO7: Assess the factors that shape the decision process of sports consumers.

CO8: Evaluate the importance of brand management in the sports industry.

CO9: Discuss marketing information systems and their value to sports marketing managers.

CO10: Compare the research methodologies commonly used in sports marketing.

CO11: Distinguish the approaches used in sports advertising.

CO12: Identify the relationship of sponsorship to sports marketing.

CO13: Analyze strategies to counterbalance economic decline in sports marketing.

CO14: Develop a sports marketing plan utilizing multiple sports marketing concepts and strategies.

After successfully completing this course, students will fulfill the following Course Objectives (C.O.):

CO1: Define the role of sports in American life.

CO2: Express the importance of sports in marketing.

CO3: Analyze diversity in sports.

CO4: Explain the variety of sports competed today.

CO5: Discuss organized and professional sports.

CO6: Analyze the unique elements of sports marketing.

CO7: Assess the factors that shape the decision process of sports consumers.

CO8: Evaluate the importance of brand management in the sports industry.

CO9: Discuss marketing information systems and their value to sports marketing managers.

CO10: Compare the research methodologies commonly used in sports marketing.

CO11: Distinguish the approaches used in sports advertising.

CO12: Identify the relationship of sponsorship to sports marketing.

CO13: Analyze strategies to counterbalance economic decline in sports marketing.

CO14: Develop a sports marketing plan utilizing multiple sports marketing concepts and strategies.

Book Title:Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.
ISBN:ERESERVE NOTE
 

Previous Syllabi

Not current for future courses.