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SPMT607 - The Sports Industry

Course Details

Course Code: SPMT607 Course ID: 2766 Credit Hours: 3 Level: Graduate

This course is a study of the sports industry across all of its disciplines, functions, economics, leaders, and organizations. It is a macro view of sports as a major component of the modern corporate, social, economic, and recreation world. The industry is studied in detail in many different aspects as it exists in society. Key aspects of the sports industry history, contemporary situation, and future outlook are addressed.

Course Schedule

Registration Dates Course Dates Session Weeks
05/27/19 - 11/01/19 11/04/19 - 12/29/19 Fall 2019 Session I 8 Week session
06/24/19 - 11/29/19 12/02/19 - 01/26/20 Fall 2019 Session D 8 Week session
08/26/19 - 01/31/20 02/03/20 - 03/29/20 Winter 2020 Session I 8 Week session
10/28/19 - 04/03/20 04/06/20 - 05/31/20 Spring 2020 Session B 8 Week session

Current Syllabi

After successfully completing this course, students will fulfill the following Learning Objectives (L.O.):

  1. Illustrate managerial leadership theories and practical concepts utilized by sports industry professionals in leadership positions.
  2. Critically evaluate structures, policies, and development of governance structures in the sports industry.
  3. Analyze ethical and legal aspects associated with operating a sport entity.
  4. Critique sport marketing strategies, economic decision making, and finance theory and concepts relevant to the sport industry.
  5. Construct marketing strategies for a sport entity by employing marketing mix principles.
  6. Develop a strategic plan for a sports entity to excel in managerial leadership, compliance to governing bodies, and marketing.
NameGrade %
Forums 30.00 %
Week 1 Forum 7.50 %
Week 4 Forum 7.50 %
Week 6 Forum 7.50 %
Week 8 Forum 7.50 %
Assignments 45.00 %
Week 2 Assignment: Marketing Plan Introduction 15.00 %
Week 3 Assignment: Target Market 15.00 %
Week 5 Assignment: Market Research 15.00 %
Final Project 25.00 %
Week 7 Assignment: Measuring Results 25.00 %

Required Readings:

See Course Outline

Additional Resources:

There may be other materials, including websites outside the classroom, assigned by the Instructor during the course.


In addition to the required course texts the following public domain websites are useful. Please abide by the APUS academic honesty policy when using Internet sources as well. Note website addresses are subject to change.

Site Name

Website URL/Address

The OWL at Purdue

APA Style Homepage

North American Society for Sport Management

Book Title:Various resources from the APUS Library & the Open Web are used. Links provided inside the classroom in the Lessons section.
Author:No Author Specified

Previous Syllabi

Not current for future courses.