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Course Details

Course Details

Course Code: SPHE440 Course ID: 4026 Credit Hours: 3 Level: Undergraduate

Sports Event Management and Planning involves a comprehensive overview of the development and implementation process involved with managing a successful sporting event. The student will examine detailed event criteria including time line, budget analysis, sponsorship, event location, staff and consumer management, as well as the development of television and talent contracts. The course shall provide the knowledge necessary to cultivate, organize, and execute any sporting event from a managerial standpoint.

Course Schedule

No Course Offerings.

Current Syllabi

After successfully completing this course, students will fulfill the following Learning Objectives (L.O.):

  1. Identify the steps involved with planning sporting events.
  2. Examine the process of creating a budget and schedules.
  3. Assess the importance of picking the right site for the event.
  4. Evaluate creative and practical ways of attracting quality sponsors.
  5. Propose strategies for event marketing and promotion.
  6. Develop the procedures involved with developing contracts with legal protection.
  7. Analyze the intricacies of media coverage for sporting events.
  8. Prepare details involving the implementation of the event itself, from hiring staff to overseeing operations on the day of the event.
NameGrade %
Discussion Forums 30.00 %
Week 1 Forum 3.75 %
Week 2 Forum 3.75 %
Week 3 Forum 3.75 %
Week 4 Forum 3.75 %
Week 5 Forum 3.75 %
Week 6 Forum 3.75 %
Week 7 Forum 3.75 %
Week 8 Forum 3.75 %
Assignments 45.00 %
Week 2: Assignment: Event Planning 15.00 %
Week 4 Assignment: Final Project Outline 15.00 %
Week 6 Assignment: Facilty Safety 15.00 %
Final Project 25.00 %
Week 8 Assignment: Final Project - Sponsorship Proposal 25.00 %

Required Readings:

THIS CLASS DOES NOT HAVE A TEXTBOOK. This class uses Open Educational Resources (OERs) rather than a textbook. Each week in the Lessons tab you will have different readings/videos that you will read/watch to learn the weekly material. Students are encouraged to augment assignments and forums with outside readings of their interest.

Additional Resources:

There may be other materials, including websites outside the classroom, assigned by the Instructor during the course.


In addition to the required course texts the following public domain websites are useful. Please abide by the APUS academic honesty policy when using Internet sources as well. Note website addresses are subject to change.

Site Name

Website URL/Address

The OWL at Purdue

APA Style Homepage

North American Society for Sport Management

Book Title:Various resources from the APUS Library & the Open Web are used. Please visit to locate the course eReserve.*

Previous Syllabi

Not current for future courses.