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SPHE430 - Sports Communication

Course Details

Course Code: SPHE430 Course ID: 4025 Credit Hours: 3 Level: Undergraduate

An introduction and overview of the field of sport communication; specific topics include models of sport communication, print and electronic media, sport advertising, public relations, media relations, and employment opportunities. Students will have the opportunity to critically assess the communication efforts of sports organization as well as construct their own communications in the field of sport. These goals will be accomplished through writing and discussion assignments, reflective reading worksheets, and a final paper.

Course Schedule

No Course Offerings.

Current Syllabi

After successfully completing this course, students will fulfill the following Learning Objectives (L.O.):

  1. Examine sport communication.
  2. Explain examples of careers in sport communication and the relevant duties and background required for them.
  3. Distinguish the fundamental elements of personal, organizational, and leadership communication.
  4. Construct a media release for an upcoming sporting event.
  5. Analyze a sports organization's response to a crisis situation.
  6. Evaluate the legal issues surrounding the rights of privacy and sports communication.

Required Readings:

THIS CLASS DOES NOT HAVE A TEXTBOOK. This class uses Open Educational Resources (OERs) rather than a textbook. Each week in the Lessons tab you will have different readings/videos that you will read/watch to learn the weekly material. Students are encouraged to augment assignments and forums with outside readings of their interest.

Additional Resources:

There may be other materials, including websites outside the classroom, assigned by the Instructor during the course.


In addition to the required course texts the following public domain websites are useful. Please abide by the APUS academic honesty policy when using Internet sources as well. Note website addresses are subject to change.

Site Name

Website URL/Address

The OWL at Purdue

APA Style Homepage

North American Society for Sport Management

Book Title:Various resources from the APUS Library & the Open Web are used. Please visit to locate the course eReserve.*

Previous Syllabi

Not current for future courses.