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SPHE413 - Sports Marketing
Course Details
Course Code: SPHE413 Course ID: 3328 Credit Hours: 3 Level: Undergraduate
This course focuses on the promotions, public relations, and advertising and other marketing functions involved in the multi-billion dollar sports industry. The course provides research, case analysis, and other opportunities to learn of the effective principles, theories, practices, and methods involved with all aspects of sports communications.
Course Schedule
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 12/30/19 - 05/29/20 | 06/01/20 - 07/26/20 | Spring 2020 Session D | 8 Week session |
| 02/24/20 - 07/31/20 | 08/03/20 - 09/27/20 | Summer 2020 Session I | 8 Week session |
| 04/27/20 - 10/02/20 | 10/05/20 - 11/29/20 | Fall 2020 Session B | 8 Week session |
| 06/29/20 - 12/04/20 | 12/07/20 - 01/31/21 | Fall 2020 Session D | 8 Week session |
Current Syllabi
After successfully completing this course, students will fulfill the following Learning Objectives (L.O.):
- Examine components of the sport product and of the sport industry.
- Assess core elements of market analysis, product concept, and product position.
- Implement marketing mix strategies in the development of marketing a sports product.
- Apply principles of product, price, place, and promotion to the development of a new sport product invention.
- Analyze integral elements of promotion and the various approaches used in advertising.
| Name | Grade % |
|---|---|
| Forums | 30.00 % |
| Forum #1 | 3.75 % |
| Forum #2 | 3.75 % |
| Forum #3 | 3.75 % |
| Forum #4 | 3.75 % |
| Forum #5 | 3.75 % |
| Forum #6 | 3.75 % |
| Forum #7 | 3.75 % |
| Forum #8 | 3.75 % |
| Assignments | 45.00 % |
| Week 2 Assignment: Sports Market Analytics Research - 4Ps | 15.00 % |
| Week 4 Assignment: Promotions | 15.00 % |
| Week 6 Assignment: Contemporary Sports Marketing Issues | 15.00 % |
| Final Project | 25.00 % |
| Week 8 Assignment: Final Project - Collegiate Sports Marketing Plan | 25.00 % |
Required Readings:
See Course Outline
Additional Resources:
There may be other materials, including websites outside the classroom, assigned by the Instructor during the course.
Websites:
In addition to the required course texts the following public domain websites are useful. Please abide by the university’s academic honesty policy when using Internet sources as well. Note website addresses are subject to change.
|
Site Name |
Website URL/Address |
|
The OWL at Purdue |
http://owl.english.purdue.edu/ |
|
APA Style Homepage |
http://www.apastyle.org/index.aspx |
|
North American Society for Sport Management |
http://www.nassm.org/ |
| Book Title: | Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.* |
| ISBN: | ERESERVE NOTE |
Previous Syllabi
Not current for future courses.