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Course Details

Course Details

Course Code: SPHE413 Course ID: 3328 Credit Hours: 3 Level: Undergraduate

This course focuses on the promotions, public relations, and advertising and other marketing functions involved in the multi-billion dollar sports industry. The course provides research, case analysis, and other opportunities to learn of the effective principles, theories, practices, and methods involved with all aspects of sports communications.

Course Schedule

No Course Offerings.

Current Syllabi

After successfully completing this course, students will fulfill the following Learning Objectives (L.O.):

  1. Examine components of the sport product and of the sport industry.
  2. Assess core elements of market analysis, product concept, and product position.
  3. Implement marketing mix strategies in the development of marketing a sports product.
  4. Apply principles of product, price, place, and promotion to the development of a new sport product invention.
  5. Analyze integral elements of promotion and the various approaches used in advertising.
NameGrade %
Forums 30.00 %
Forum #1 3.75 %
Forum #2 3.75 %
Forum #3 3.75 %
Forum #4 3.75 %
Forum #5 3.75 %
Forum #6 3.75 %
Forum #7 3.75 %
Forum #8 3.75 %
Assignments 45.00 %
Week 2 Assignment: Sports Market Analytics Research - 4Ps 15.00 %
Week 4 Assignment: Promotions 15.00 %
Week 6 Assignment: Contemporary Sports Marketing Issues 15.00 %
Final Project 25.00 %
Week 8 Assignment: Final Project - Collegiate Sports Marketing Plan 25.00 %

Required Readings:

See Course Outline

Additional Resources:

There may be other materials, including websites outside the classroom, assigned by the Instructor during the course.


In addition to the required course texts the following public domain websites are useful. Please abide by the university’s academic honesty policy when using Internet sources as well. Note website addresses are subject to change.

Site Name

Website URL/Address

The OWL at Purdue

APA Style Homepage

North American Society for Sport Management

Book Title:Various resources from the APUS Library & the Open Web are used. Please visit to locate the course eReserve.*

Previous Syllabi

Not current for future courses.