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SPHE413 - Sports Marketing

Course Details

Course Code: SPHE413 Course ID: 3328 Credit Hours: 3 Level: Undergraduate

This course focuses on the promotions, public relations, and advertising and other marketing functions involved in the multi-billion dollar sports industry. The course provides research, case analysis, and other opportunities to learn of the effective principles, theories, practices, and methods involved with all aspects of sports communications.





Course Schedule

Registration Dates Course Dates Session Weeks
04/29/19 - 10/04/19 10/07/19 - 12/01/19 Fall 2019 Session B 8 Week session
06/24/19 - 11/29/19 12/02/19 - 01/26/20 Fall 2019 Session D 8 Week session
08/26/19 - 01/31/20 02/03/20 - 03/29/20 Winter 2020 Session I 8 Week session

Current Syllabi

After successfully completing this course, students will fulfill the following Learning Objectives (L.O.):

  1. Examine components of the sport product and of the sport industry.
  2. Assess core elements of market analysis, product concept, and product position.
  3. Implement marketing mix strategies in the development of marketing a sports product.
  4. Apply principles of product, price, place, and promotion to the development of a new sport product invention.
  5. Analyze integral elements of promotion and the various approaches used in advertising.
NameGrade %
Forums 30.00 %
Forum #1 3.75 %
Forum #2 3.75 %
Forum #3 3.75 %
Forum #4 3.75 %
Forum #5 3.75 %
Forum #6 3.75 %
Forum #7 3.75 %
Forum #8 3.75 %
Assignments 45.00 %
Week 2 Assignment: Sports Market Analytics Research - 4Ps 15.00 %
Week 4 Assignment: Promotions 15.00 %
Week 6 Assignment: Contemporary Sports Marketing Issues 15.00 %
Final Project 25.00 %
Week 8 Assignment: Final Project - College Sports Marketing 25.00 %

Required Readings:

See Course Outline

Additional Resources:

There may be other materials, including websites outside the classroom, assigned by the Instructor during the course.

Websites:

In addition to the required course texts the following public domain websites are useful. Please abide by the university’s academic honesty policy when using Internet sources as well. Note website addresses are subject to change.

Site Name

Website URL/Address

The OWL at Purdue

http://owl.english.purdue.edu/

APA Style Homepage

http://www.apastyle.org/index.aspx

North American Society for Sport Management

http://www.nassm.org/

Book Title:Various resources from the APUS Library & the Open Web are used. Links provided inside the classroom in the Lessons section.
Author: No Author Specified

Previous Syllabi

Not current for future courses.