Course Code: SPHE400 Course ID: 3332 Credit Hours: 3 Level: Undergraduate
Sports management is evolving at a rapid pace. This course provides an overview of the sports industry and teaches the basics of sport management to future sport managers. Students will explore the sports industry in different segments that will help guide them to what area of expertise they might choose as a career path. Topics will include ethics, finances, high school and youth sports, marketing and legal issues. This course also examines specific industries involving management such as the fitness industry, facility management, sporting goods, and event management.
After successfully completing this course, students will fulfill the following Learning Objectives (L.O.):
- Demonstrate best practices associated with motivating employees and managing change in the sports management workplace.
- Expound sport marketing mix concepts and principles applicable to managing mega-sporting events.
- Develop policies and a code of ethics for parents of a recreational youth athletic association.
- Critically evaluate trends facing the sports industry.
- Explain the essential responsibilities and functions associated with managing sporting events.
- Analyze contemporary marketing and promotion strategies used in professional sports.
- Appraise challenges facing sport managers today in the sports industry.
|Week 1 Forum||3.75 %|
|Week 2 Forum||3.75 %|
|Week 3 Forum||3.75 %|
|Week 4 Forum||3.75 %|
|Week 5 Forum||3.75 %|
|Week 6 Forum||3.75 %|
|Week 7 Forum||3.75 %|
|Week 8 Forum||3.75 %|
|Week 2 Assignment: Ethical Principles||15.00 %|
|Week 4 Assignment: Customer Satisfaction Survey||15.00 %|
|Week 5 Assignment: Mini Essay - Critical Event Management Functions||15.00 %|
|Term Paper||25.00 %|
|Week 7 Assignment: Challenges in Functional Areas Applied to Sports Management||25.00 %|
See Course Outline
There may be other materials, including websites outside the classroom, assigned by the Instructor during the course.
In addition to the required course texts the following public domain websites are useful. Please abide by the APUS academic honesty policy when using Internet sources as well. Note website addresses are subject to change.
The OWL at Purdue
APA Style Homepage
North American Society for Sport Management
|Book Title:||Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.*|
Not current for future courses.