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Course Details

Course Details

Course Code: SPHE400 Course ID: 3332 Credit Hours: 3 Level: Undergraduate

Sports management is evolving at a rapid pace. This course provides an overview of the sports industry and teaches the basics of sport management to future sport managers. Students will explore the sports industry in different segments that will help guide them to what area of expertise they might choose as a career path. Topics will include ethics, finances, high school and youth sports, marketing and legal issues. This course also examines specific industries involving management such as the fitness industry, facility management, sporting goods, and event management.

Course Schedule

No Course Offerings.

Current Syllabi

After successfully completing this course, students will fulfill the following Learning Objectives (L.O.):

  1. Demonstrate best practices associated with motivating employees and managing change in the sports management workplace.
  2. Expound sport marketing mix concepts and principles applicable to managing mega-sporting events.
  3. Develop policies and a code of ethics for parents of a recreational youth athletic association.
  4. Critically evaluate trends facing the sports industry.
  5. Explain the essential responsibilities and functions associated with managing sporting events.
  6. Analyze contemporary marketing and promotion strategies used in professional sports.
  7. Appraise challenges facing sport managers today in the sports industry.
NameGrade %
Forums 30.00 %
Week 1 Forum 3.75 %
Week 2 Forum 3.75 %
Week 3 Forum 3.75 %
Week 4 Forum 3.75 %
Week 5 Forum 3.75 %
Week 6 Forum 3.75 %
Week 7 Forum 3.75 %
Week 8 Forum 3.75 %
Assignments 45.00 %
Week 2 Assignment: Ethical Principles 15.00 %
Week 4 Assignment: Customer Satisfaction Survey 15.00 %
Week 5 Assignment: Mini Essay - Critical Event Management Functions 15.00 %
Term Paper 25.00 %
Week 7 Assignment: Challenges in Functional Areas Applied to Sports Management 25.00 %

Required Readings:

See Course Outline

Additional Resources:

There may be other materials, including websites outside the classroom, assigned by the Instructor during the course.


In addition to the required course texts the following public domain websites are useful. Please abide by the APUS academic honesty policy when using Internet sources as well. Note website addresses are subject to change.

Site Name

Website URL/Address

The OWL at Purdue

APA Style Homepage

North American Society for Sport Management

Book Title:Various resources from the APUS Library & the Open Web are used. Please visit to locate the course eReserve.*

Previous Syllabi

Not current for future courses.