Course Code: RTMG302 Course ID: 4147 Credit Hours: 3 Level: Undergraduate
Retail Operations involves managing the day-to-day functions of retail establishments like department stores, grocery stores and specialty shops. This course is concerned with the formulation and analysis of these operations and the policies that collectively determine how a retail oriented business positions itself to increase its returns and create economic value for its owners and stakeholders. Students will be introduced to analytical techniques for diagnosing the competitive position of retail focused strategy, and identifying and analyzing specific retail operation options (consisting of such things as the sale of goods or merchandise from a fixed location, a department store or kiosk, or by post, in small or individual lots for direct consumption by the purchaser. Students will cover the functions and applications of various retail operations theory and the needs of today’s managers in assessing and implementing retail operations used in the supporting functions in the workplace.
|Registration Dates||Course Dates||Session||Weeks|
|11/30/20 - 04/30/21||05/03/21 - 06/27/21||Spring 2021 Session I||8 Week session|
|01/25/21 - 07/02/21||07/05/21 - 08/29/21||Summer 2021 Session B||8 Week session|
|03/29/21 - 09/03/21||09/06/21 - 10/31/21||Summer 2021 Session D||8 Week session|
After successfully completing this course, you will be able to:
LO1: Examine the importance of retail operations and methods for the study/practice of retailing.
LO2: Analyze the basic operational practices and concepts associated with modern and successful retail organizations, to include social trends and their impact on retailing.
LO3: Illustrate fundamental competition concepts commonly applied to retailing operations.
LO4: Examine operational performances which allow organizations to successfully direct the flow of services and goods.
LO5: Differentiate the role of retail operations and its importance in the global retail environment.
LO6: Examine retail operations and how managers process these operations on a daily basis to maximize store profits, value inventory, merchandise buying, and handling process.
LO7: Analyze promotional objectives and pricing strategies managers use to ensure profitability.
LO8: Compare and contrast the major differences between a successful versus poorly run retail operation to include visual communication, store design, employee recruitment, and consumer value propositions.
|Introduction Forum||2.00 %|
|Introduction Forum||2.00 %|
|Discussion Forums||48.00 %|
|Week 1 Forum||6.00 %|
|Week 2 Forum||6.00 %|
|Week 3 Forum||6.00 %|
|Week 4 Forum||6.00 %|
|Week 5 Forum||6.00 %|
|Week 6 Forum||6.00 %|
|Week 7 Forum||6.00 %|
|Week 8 Forum||6.00 %|
|Assignment 2: Retail Operations PowerPoint (Due WK 4)||15.00 %|
|Assignment 1: Social Media and Retail Operations Paper (Due WK 2)||15.00 %|
|Assignment 3 - Retail Operations Essay (Due Week 7)||20.00 %|
|Assignment 3: Retail Operations Final Paper (Due WK 7)||20.00 %|
|Book Title:||Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.*|
Not current for future courses.