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Course Details

 

Course Details

Course Code: RTMG302 Course ID: 4147 Credit Hours: 3 Level: Undergraduate

Retail Operations involves managing the day-to-day functions of retail establishments like department stores, grocery stores and specialty shops. This course is concerned with the formulation and analysis of these operations and the policies that collectively determine how a retail oriented business positions itself to increase its returns and create economic value for its owners and stakeholders. Students will be introduced to analytical techniques for diagnosing the competitive position of retail focused strategy, and identifying and analyzing specific retail operation options (consisting of such things as the sale of goods or merchandise from a fixed location, a department store or kiosk, or by post, in small or individual lots for direct consumption by the purchaser. Students will cover the functions and applications of various retail operations theory and the needs of today’s managers in assessing and implementing retail operations used in the supporting functions in the workplace.

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
05/21/2022 - 11/04/2022 11/07/2022 - 01/01/2023 November Fall 2022 Session I 8 Week session
08/29/2022 - 02/03/2023 02/06/2023 - 04/02/2023 February Winter 2023 Session I 8 Week session

Current Syllabi

After successfully completing this course, you will be able to:

LO1: Examine the importance of retail operations and methods for the study/practice of retailing.

LO2: Analyze the basic operational practices and concepts associated with modern and successful retail organizations, to include social trends and their impact on retailing.

LO3: Illustrate fundamental competition concepts commonly applied to retailing operations.

LO4: Examine operational performances which allow organizations to successfully direct the flow of services and goods.

LO5: Differentiate the role of retail operations and its importance in the global retail environment.

LO6: Examine retail operations and how managers process these operations on a daily basis to maximize store profits, value inventory, merchandise buying, and handling process.

LO7: Analyze promotional objectives and pricing strategies managers use to ensure profitability.

LO8: Compare and contrast the major differences between a successful versus poorly run retail operation to include visual communication, store design, employee recruitment, and consumer value propositions.

NameGrade %
Introduction Discussion 2.00 %
Introduction Discussion 2.00 %
Discussions 48.00 %
W1.2: The Retail Operations Environment 6.00 %
W2: Strategic Planning Operations Management & Customers 6.00 %
W3: Retail Competition Selling and Customer Service 6.00 %
W4: The Flow of Goods & Services Legal & Ethical Behavior 6.00 %
W5: Global Retail Operations 6.00 %
W6: Profit & the Buying and Handling Process 6.00 %
W7: Successful Pricing Advertising and Promotions 6.00 %
W8: Successful vs. Poor Retail Operations 6.00 %
Assignments 30.00 %
Assignment 1: Social Media and Retail Operations Paper (Due WK 2) 15.00 %
Assignment 2: Retail Operations PowerPoint (Due WK 4) 15.00 %
Assignment 3 - Retail Operations Essay (Due Week 7) 20.00 %
Assignment 3: Retail Operations Final Paper (Due WK 7) 20.00 %

After successfully completing this course, you will be able to:

LO1: Examine the importance of retail operations and methods for the study/practice of retailing.

LO2: Analyze the basic operational practices and concepts associated with modern and successful retail organizations, to include social trends and their impact on retailing.

LO3: Illustrate fundamental competition concepts commonly applied to retailing operations.

LO4: Examine operational performances which allow organizations to successfully direct the flow of services and goods.

LO5: Differentiate the role of retail operations and its importance in the global retail environment.

LO6: Examine retail operations and how managers process these operations on a daily basis to maximize store profits, value inventory, merchandise buying, and handling process.

LO7: Analyze promotional objectives and pricing strategies managers use to ensure profitability.

LO8: Compare and contrast the major differences between a successful versus poorly run retail operation to include visual communication, store design, employee recruitment, and consumer value propositions.

Book Title:Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.
ISBN:ERESERVE NOTE
 

Previous Syllabi

Not current for future courses.