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Course Code: RTMG300 Course ID: 4112 Credit Hours: 3 Level: Undergraduate
Students in this course will use analytical techniques for diagnosing the competitive position of retail focused strategy and to discover specific retail options. They will discover the strategic perspectives of retail management by examining essential concepts in the retailing industry, determining and calculating how retail businesses increase returns, and determining ways they create economic value for owners and stakeholders. Students will contrast how today’s managers assess and implement strategies and apply planning used by successful retailers. They will explore the retailer’s role in society providing insights as to how consumers behave as shoppers, what retailers do to create demand as well as their role in satisfying customer demands. In addition, students will discuss strategy from the perspective of planning for success as well as identifying challenges and problems that occur when retailers do not react to rapid changes in the marketplace to remain competitive and meet the ever-changing demands of the consumer.
|Registration Dates||Course Dates||Session||Weeks|
|03/30/20 - 09/04/20||09/07/20 - 11/01/20||Summer 2020 Session D||8 Week session|
|05/25/20 - 10/30/20||11/02/20 - 12/27/20||Fall 2020 Session I||8 Week session|
|07/27/20 - 01/01/21||01/04/21 - 02/28/21||Winter 2021 Session B||8 Week session|
LO1: Analyze the importance of strategy in retailing.
LO2: Differentiate strategies for increasing return on investment in a retail organization.
LO3: Examine the use of technology in a retailing strategy.
LO4: Evaluate theories of planning, organizing, staffing, directing, leading, and controlling of retail strategies used by successful retailers in today’s global economy.
LO5: Conduct a consumer behavior analysis.
LO6: Devise a set of strategic actions to address retail marketplace changes.
LO7: Examine the various types of retail organizational strategies.
LO8: Analyze techniques for diagnosing the competitive position of retail focused strategy.
|Discussion Forums||40.00 %|
|Introduction Forum||4.44 %|
|Week 1 Forum||4.44 %|
|Week 2 Forum||4.44 %|
|Week 3 Forum||4.44 %|
|Week 4 Forum||4.44 %|
|Week 5 Forum||4.44 %|
|Week 6 Forum||4.44 %|
|Week 7 Forum||4.44 %|
|Week 8 Forum||4.44 %|
|Strategy Paper||15.00 %|
|Assignment 1: Retail Strategy Paper (Due Week 2)||15.00 %|
|Exploring Consumer Behavior||20.00 %|
|Assignment 2: Consumer Behavior Analysis (Due Week 5)||20.00 %|
|Final Paper||25.00 %|
|Assignment 3: Retail Strategy Final Project (Due Week 7)||25.00 %|
This class relies solely on electronic resources which will be available through the classroom. All directions will be given to the students on where to acquire readings through the Lessons area of the classroom for each week.
|Book Title:||Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store - e-book available in the APUS Online Library; links also provided in the classroom Lessons section|
|Publication Info:||Wiley Lib|
|Author:||Thain & Bradley|
|Book Title:||Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.*|
Not current for future courses.