Skip Navigation
Home > soc
 

Course Details

 

Course Details

Course Code: MKTG602 Course ID: 2759 Credit Hours: 3 Level: Graduate

This course is a study of the elements involved in such key global marketing functions as product, price, place and promotional activities. Students will evaluate global marketing opportunities, develop strategy, and simulate implementation of it as it relates to total organizational strategy.

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
09/28/2021 - 03/04/2022 03/07/2022 - 05/01/2022 March Winter 2022 Session D 8 Week session
11/30/2021 - 04/29/2022 05/02/2022 - 06/26/2022 May Spring 2022 Session I 8 Week session
01/25/2022 - 07/01/2022 07/04/2022 - 08/28/2022 July Summer 2022 Session B 8 Week session

Current Syllabi

The main goals of the course are to provide you the tools that are used for marketing management decision processes and marketing systems in the global environment. This course is also designed to provide:

1. A view of international marketing
2. A overview of the international trade issues
3. Foundations of cultural understanding
4. Cultural dynamics in global markets
5. Business customs and practices in global marketing
6. The various patterns of multinational cooperation and the strategic marketing implications of economic cooperation for marketing

NameGrade %
Forum 35.00 %
Forum 1 4.38 %
Forum 2 4.38 %
Forum 3 4.38 %
Forum 4 4.38 %
Forum 5 4.38 %
Forum 6 4.38 %
Forum 7 4.38 %
Forum 8 4.38 %
Final Term Paper 15.00 %
Week 7 Term Paper 15.00 %
Assignments 50.00 %
Week 1 proposal 10.00 %
Week 2 Assignment 10.00 %
Week 3 Assignment, global website 10.00 %
Week 4 Assignment 10.00 %
Week 5 Assignment 10.00 %

The main goals of the course are to provide you the tools that are used for marketing management decision processes and marketing systems in the global environment. This course is also designed to provide:

1. A view of international marketing
2. A overview of the international trade issues
3. Foundations of cultural understanding
4. Cultural dynamics in global markets
5. Business customs and practices in global marketing
6. The various patterns of multinational cooperation and the strategic marketing implications of economic cooperation for marketing

Book Title:Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.
ISBN:ERESERVE NOTE
 

Previous Syllabi

Not current for future courses.