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MKTG602 - Global Marketing Strategy
Course Details
Course Code: MKTG602 Course ID: 2759 Credit Hours: 3 Level: Graduate
This course is a study of the elements involved in such key global marketing functions as product, price, place and promotional activities. Students will evaluate global marketing opportunities, develop strategy, and simulate implementation of it as it relates to total organizational strategy.
Course Schedule
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 09/30/19 - 02/28/20 | 03/02/20 - 04/26/20 | Winter 2020 Session D | 8 Week session |
| 11/25/19 - 05/01/20 | 05/04/20 - 06/28/20 | Spring 2020 Session I | 8 Week session |
Current Syllabi
The main goals of the course are to provide you the tools that are used for marketing management decision processes and marketing systems in the global environment. This course is also designed to provide:
1. A view of international marketing
2. A overview of the international trade issues
3. Foundations of cultural understanding
4. Cultural dynamics in global markets
5. Business customs and practices in global marketing
6. The various patterns of multinational cooperation and the strategic marketing implications of economic cooperation for marketing
| Name | Grade % |
|---|---|
| Forum | 35.00 % |
| Forum 1 | 4.38 % |
| Forum 2 | 4.38 % |
| Forum 3 | 4.38 % |
| Forum 4 | 4.38 % |
| Forum 5 | 4.38 % |
| Forum 6 | 4.38 % |
| Forum 7 | 4.38 % |
| Forum 8 | 4.38 % |
| Final Term Paper | 15.00 % |
| Week 7 Term Paper | 15.00 % |
| Assignments | 50.00 % |
| Week 1 proposal | 10.00 % |
| Week 2 Assignment | 10.00 % |
| Week 3 Assignment, global website | 10.00 % |
| Week 4 Assignment | 10.00 % |
| Week 5 Assignment | 10.00 % |
Book Title: Global Marketing, 9th ed. (custom) (The custom ISBN may have more competitive pricing in hard copy or electronic format. The non-custom ISBN is: 9780134129945, please use this one to search for the book from other booksellers.)
Author: Keegan and Green
Publication Info: Pearson
ISBN: 9781323623794
| Book Title: | Global Marketing, 9th ed. |
| ISBN: | 9780134129945 |
| Publication Info: | Pearson |
| Author: | Keegan and Green |
| Unit Cost: | $172.61 |
| Electronic ISBN: | 9781323620366 |
| Electronic Unit Cost: | $37.80 |
Previous Syllabi
Not current for future courses.