Course Details
Course Code: MKTG602 Course ID: 2759 Credit Hours: 3 Level: Graduate
This course is a study of the elements involved in such key global marketing functions as product, price, place and promotional activities. Students will evaluate global marketing opportunities, develop strategy, and simulate implementation of it as it relates to total organizational strategy.
Course Schedule
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 11/30/20 - 04/30/21 | 05/03/21 - 06/27/21 | Spring 2021 Session I | 8 Week session |
| 01/25/21 - 07/02/21 | 07/05/21 - 08/29/21 | Summer 2021 Session B | 8 Week session |
Current Syllabi
The main goals of the course are to provide you the tools that are used for marketing management decision processes and marketing systems in the global environment. This course is also designed to provide:
1. A view of international marketing
2. A overview of the international trade issues
3. Foundations of cultural understanding
4. Cultural dynamics in global markets
5. Business customs and practices in global marketing
6. The various patterns of multinational cooperation and the strategic marketing implications of economic cooperation for marketing
| Name | Grade % |
|---|---|
| Forum | 35.00 % |
| Forum 1 | 4.38 % |
| Forum 2 | 4.38 % |
| Forum 3 | 4.38 % |
| Forum 4 | 4.38 % |
| Forum 5 | 4.38 % |
| Forum 6 | 4.38 % |
| Forum 7 | 4.38 % |
| Forum 8 | 4.38 % |
| Final Term Paper | 15.00 % |
| Week 7 Term Paper | 15.00 % |
| Assignments | 50.00 % |
| Week 1 proposal | 10.00 % |
| Week 2 Assignment | 10.00 % |
| Week 3 Assignment, global website | 10.00 % |
| Week 4 Assignment | 10.00 % |
| Week 5 Assignment | 10.00 % |
| Book Title: | Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.* |
| ISBN: | ERESERVE NOTE |