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MKTG601 - Strategic Internet Marketing
Course Details
Course Code: MKTG601 Course ID: 2757 Credit Hours: 3 Level: Graduate
This course investigates today’s global environment of electronic commerce and that influence on today’s business enterprises. The learning’s in Strategic E-Commerce Marketing spotlight E-Commerce opportunities, issues, options and techniques necessary to create an appropriate ECommerce marketing plan for an enterprise. The course also provides the students with the real world experience of developing a pseudo working website in coincidence and in support of the Marketing plan. Other issues examined include channel structures given an electronic environment and the impact on supply chain management, e-tools, and ECommerce marketing as viewed through the traditional marketing mix. Critical evaluations of web sites, web tools, promotions, advertising, selling and communications are also explored.
Course Schedule
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 06/24/19 - 11/29/19 | 12/02/19 - 01/26/20 | Fall 2019 Session D | 8 Week session |
| 08/26/19 - 01/31/20 | 02/03/20 - 03/29/20 | Winter 2020 Session I | 8 Week session |
Current Syllabi
Upon successful completion of this course, the student will be able to:
1. Identify and explain the various components of e-business
2. Analyze the role and function of technology and how it impacts e-business
3. Assess security measures used by small businesses and home users
4. Explain the importance of e-business communication and its impact on marketing strategies
5. Analyze and assess the traditional and w-business based distribution systems
6. Describe and discuss the seven e-business value strategies
7. Evaluate the impact of e-commerce in today’s marketplace
8. Explain the AIDA concept in e-business promotion
9. Discuss the ethical considerations related to targeting various markets
10. Assess the role and function of various information collection methodologies used by e-business
11. Identify and analyze the various management styles and strategies used in e-business
12. Explain how e-business is driven by various drivers, processes, and strategies.
| Name | Grade % |
|---|---|
| Forum | 35.00 % |
| Forum 1 | 4.38 % |
| Forum 2 | 4.38 % |
| Forum 3 | 4.38 % |
| Forum 4 | 4.38 % |
| Forum 5 | 4.38 % |
| Forum 6 | 4.38 % |
| Forum 7 | 4.38 % |
| Forum 8 | 4.38 % |
| Final Project | 15.00 % |
| Final Paper | 15.00 % |
| Assignments | 50.00 % |
| Week 2 Assignment | 10.00 % |
| Week 1 Assignment | 10.00 % |
| Week 3 Assignment | 10.00 % |
| Week 4 Assignment | 10.00 % |
| Week 6 Assignment | 10.00 % |
Book Title: If you prefer the electronic format, your required book(s) may be available for purchase from the APUS Bookstore in a VitalSource e-book format
Author:
Publication Info:
ISBN: GRAD NOTE
Book Title: E-Commerce Essentials (custom)- (The custom ISBN may have more competitive pricing in hard copy or electronic format. The non-custom ISBN is: 9780133544985, please use this one to search for the book from other booksellers.)
Author: Laudon, K. and Traver, C.
Publication Info: Pearson
ISBN: 9781323020753
| Book Title: | E-Commerce Essentials |
| ISBN: | 9780133544985 |
| Publication Info: | Pearson |
| Author: | Laudon, K. and Traver, C. |
| Unit Cost: | $149.00 |
Previous Syllabi
Not current for future courses.