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Course Details

 

Course Details

Course Code: MKTG600 Course ID: 2715 Credit Hours: 3 Level: Graduate

This course is designed to illustrate development, implementation, and reformulation of business strategy, with both domestic and international implications. Emphasis is placed on the need for, awareness of, and accommodation to changes in an organization's internal and external environments. Generic types of business strategies and techniques for analyzing strategies are also covered.

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
05/21/2021 - 10/29/2021 11/01/2021 - 12/26/2021 November Fall 2021 Session I 8 Week session
06/28/2021 - 12/03/2021 12/06/2021 - 01/30/2022 December Fall 2021 Session D 8 Week session
07/27/2021 - 12/31/2021 01/03/2022 - 02/27/2022 January Winter 2022 Session B 8 Week session
08/31/2021 - 02/04/2022 02/07/2022 - 04/03/2022 February Winter 2022 Session I 8 Week session
09/28/2021 - 03/04/2022 03/07/2022 - 05/01/2022 March Winter 2022 Session D 8 Week session
10/26/2021 - 04/01/2022 04/04/2022 - 05/29/2022 April Spring 2022 Session B 8 Week session

Current Syllabi

Upon successful completion of this course, the student will be able to:

1. Develop a Marketing Plan.

2. Define the types of marketing research.

3. Analyze potential pricing alternatives.

4. Define channel strategy

5. Design a sales management plan.

6. Define the process for bringing a new product or service to market.

NameGrade %
Tests & Quizzes 10.00 %
Midterm Exam 10.00 %
Forums 35.00 %
Week One Forum 4.38 %
Week Two Forum 4.38 %
Week Three Forum 4.38 %
Week Four Forum 4.38 %
Week Five Forum 4.38 %
Week Six Forum 4.38 %
Week Seven Forum 4.38 %
Week Eight Forum 4.38 %
Weekly Assignments 40.00 %
Research Proposal: Week 1 Assignment! 13.33 %
Week Three Homework Assignment 13.33 %
Week Five Homework Assignment 13.33 %
Term Project and Essay 15.00 %
Final Marketing Plan 15.00 %

Upon successful completion of this course, the student will be able to:

1. Develop a Marketing Plan.

2. Define the types of marketing research.

3. Analyze potential pricing alternatives.

4. Define channel strategy

5. Design a sales management plan.

6. Define the process for bringing a new product or service to market.

Book Title:Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.*
ISBN:ERESERVE NOTE
 

Previous Syllabi

Not current for future courses.