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MKTG495 - Senior Seminar in Marketing

Course Details

Course Code: MKTG495 Course ID: 3853 Credit Hours: 3 Level: Undergraduate

This course is a capstone course designed to allow the student to review, analyze and integrate the work the student has completed toward a degree in Marketing. The student will complete an approved academic project or paper that demonstrates mastery of marketing principles, concepts, and study. This is a capstone course to be taken after all other Management courses have been satisfactorily completed. Prerequisite: Completion of a minimum of 106 hours towards your program. NOTE: THIS COURSE WILL REQUIRE USE OF ADOBE CREATIVE CLOUD SOFTWARE ON YOUR COMPUTER OR OTHER DEVICE TO COMPLETE ASSIGNMENT DELIVERABLES THROUGHOUT THE COURSE.





Course Schedule

Registration Dates Course Dates Session Weeks
05/27/19 - 11/01/19 11/04/19 - 12/29/19 Fall 2019 Session I 8 Week session
06/24/19 - 11/29/19 12/02/19 - 01/26/20 Fall 2019 Session D 8 Week session
07/29/19 - 01/03/20 01/06/20 - 03/01/20 Winter 2020 Session B 8 Week session
08/26/19 - 01/31/20 02/03/20 - 03/29/20 Winter 2020 Session I 8 Week session
09/30/19 - 02/28/20 03/02/20 - 04/26/20 Winter 2020 Session D 8 Week session

Current Syllabi

The successful student will fulfill the following learning objectives:
1. Identify essential elements for a successful marketing plan, as well as design and develop a functional marketing
plan.
2. Design and develop a marketable business brochure for an organization.
3. Create a webpage for advertising possible services.
4. Design and develop a functional or chronological resume, along with an appropriate cover letter to be sent to
potential employers
5. Reflect and discuss key issues and topics in a reflective essay on the overall process of capstone experience.
6. Students will demonstrate an understanding of the major topics discussed.
7. Students will demonstrate an awareness of the development and scope of management solutions.
8. Students will exhibit an ability to work constructively with others.
9. Students will display an understanding of their decisions and their impact as it relates to their simulation.

NameGrade %
Introduction and Turnitin 5.00 %
Virtual Introduction 2.50 %
Turnitin Acknowledgement Exercise 2.50 %
Reflective Essay 5.00 %
Week 8 Reflective Assignment - Electronic Portfolio 5.00 %
Anti-Plagiarism Quiz 5.00 %
Anti-Plagiarism Quiz 5.00 %
Marketing Plan 20.00 %
Week 6 Marketing Plan Assignment 20.00 %
Electronic Portfolio 20.00 %
Week 1 Electronic Portfolio Assignment 5.00 %
Week 7 Final Assembly Electronic Portfolio 15.00 %
Company Website 10.00 %
Week 4 Company Website 10.00 %
Forum Participation 15.00 %
Forum 1 1.88 %
Forum 2 1.88 %
Forum 3 1.88 %
Forum 4 1.88 %
Forum 5 1.88 %
Forum 6 1.88 %
Forum 7 1.88 %
Forum 8 1.88 %
Cover letter and resume 10.00 %
Week 2 Resume Assignment 5.00 %
Week 2 Cover Letter Assignment 5.00 %
Company Brochure 5.00 %
Week 3 Company Electronic Brochure Assignment 5.00 %
Peregrine Assessment 5.00 %
Peregrine Assessment 5.00 %
Peregrine Score 0.00 %
Peregrine Score 0.00 %
Book Title: There are no required books for this course.
Author: No Author Specified
Publication Info:
ISBN: N/A

Book Title:There are no required books for this course.
Author: No Author Specified

Previous Syllabi

Not current for future courses.