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Course Details

 

Course Details

Course Code: MKTG495 Course ID: 3853 Credit Hours: 3 Level: Undergraduate

This course is a capstone course designed to allow the student to review, analyze and integrate the work the student has completed toward a degree in Marketing. The student will complete an approved academic project or paper that demonstrates mastery of marketing principles, concepts, and study. This is a capstone course to be taken after all other Management courses have been satisfactorily completed. (Prerequisite: Completion of a minimum of 105 hours towards your program).

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
03/29/2022 - 09/02/2022 09/05/2022 - 10/30/2022 September Summer 2022 Session D 8 Week session
04/26/2022 - 09/30/2022 10/03/2022 - 11/27/2022 October Fall 2022 Session B 8 Week session
05/21/2022 - 11/04/2022 11/07/2022 - 01/01/2023 November Fall 2022 Session I 8 Week session
06/28/2022 - 12/02/2022 12/05/2022 - 01/29/2023 December Fall 2022 Session D 8 Week session
07/25/2022 - 12/30/2022 01/02/2023 - 02/26/2023 January Winter 2023 Session B 8 Week session
08/29/2022 - 02/03/2023 02/06/2023 - 04/02/2023 February Winter 2023 Session I 8 Week session

Current Syllabi

The successful student will fulfill the following learning objectives:
1. Identify essential elements for a successful marketing plan, as well as design and develop a functional marketing
plan.
2. Design and develop a marketable business brochure for an organization.
3. Create a webpage for advertising possible services.
4. Design and develop a functional or chronological resume, along with an appropriate cover letter to be sent to
potential employers
5. Reflect and discuss key issues and topics in a reflective essay on the overall process of capstone experience.
6. Students will demonstrate an understanding of the major topics discussed.
7. Students will demonstrate an awareness of the development and scope of management solutions.
8. Students will exhibit an ability to work constructively with others.
9. Students will display an understanding of their decisions and their impact as it relates to their simulation.

NameGrade %
Introduction and Turnitin 5.00 %
Virtual Introduction 5.00 %
Reflective Essay 5.00 %
Week 8 Reflective Assignment - Electronic Portfolio 5.00 %
Marketing Plan 20.00 %
Week 6 Marketing Plan Assignment 20.00 %
Electronic Portfolio 20.00 %
Week 1 Electronic Portfolio Assignment 5.00 %
Week 7 Final Assembly Electronic Portfolio 15.00 %
Company Website 10.00 %
Week 4 Company Website 10.00 %
Discussions 20.00 %
Week 1: Discussion 2.50 %
Week 2: Discussion 2.50 %
Week 3: Discussion 2.50 %
Week 4: Discussion 2.50 %
Week 5: Discussion 2.50 %
Week 6: Discussion 2.50 %
Week 7: Discussion 2.50 %
Week 8: Discussion 2.50 %
Cover letter and resume 10.00 %
Week 2 Resume Assignment 5.00 %
Week 2 Cover Letter Assignment 5.00 %
Company Brochure 5.00 %
Week 3 Company Electronic Brochure Assignment 5.00 %
Peregrine Score 5.00 %
Peregrine Score 5.00 %

The successful student will fulfill the following learning objectives:
1. Identify essential elements for a successful marketing plan, as well as design and develop a functional marketing
plan.
2. Design and develop a marketable business brochure for an organization.
3. Create a webpage for advertising possible services.
4. Design and develop a functional or chronological resume, along with an appropriate cover letter to be sent to
potential employers
5. Reflect and discuss key issues and topics in a reflective essay on the overall process of capstone experience.
6. Students will demonstrate an understanding of the major topics discussed.
7. Students will demonstrate an awareness of the development and scope of management solutions.
8. Students will exhibit an ability to work constructively with others.
9. Students will display an understanding of their decisions and their impact as it relates to their simulation.

Book Title:There are no required books for this course.
Author: No Author Specified
 

Previous Syllabi

Not current for future courses.