Course Details
Course Code: MKTG420 Course ID: 4269 Credit Hours: 3 Level: Undergraduate
This course introduces students to understanding the need to differentiate products and services. The course explores how branding can have an impact on purchasing decisions. Students learn branding methods to transcend industries and techniques to use branding as an asset.
Course Schedule
| Registration Dates | Course Dates | Start Month | Session | Weeks |
|---|---|---|---|---|
| 03/29/2022 - 09/02/2022 | 09/05/2022 - 10/30/2022 | September | Summer 2022 Session D | 8 Week session |
| 05/21/2022 - 11/04/2022 | 11/07/2022 - 01/01/2023 | November | Fall 2022 Session I | 8 Week session |
| 07/25/2022 - 12/30/2022 | 01/02/2023 - 02/26/2023 | January | Winter 2023 Session B | 8 Week session |
Current Syllabi
LO 1. Analyze the steps involved with winning the brand relevance battle.
LO 2. Evaluate brand relevance via categorizing, framing consideration, and measurement.
LO 3. Defend the need for a firm to change its retail landscape.
LO 4. Interpret key market dynamics pertinent to a selected industry.
LO 5. Value the benefits gained by creating barriers via differentiation.
LO 6. Appraise the importance of maintaining relevance in the face of market dynamics.
LO 7. Defend the need for innovation within competitive organizations.
| Name | Grade % |
|---|---|
| Assignments | 40.00 % |
| Week 1 Assignment | 6.67 % |
| Week 2 Assignment | 6.67 % |
| Week 3 Assignment | 6.67 % |
| Week 5 Assignment | 6.67 % |
| Week 6 Assignment | 6.67 % |
| Week 7 Assignment | 6.67 % |
| Discussions | 20.00 % |
| Introduction | 2.22 % |
| W1: Winning the Brand Relevance Battle | 2.22 % |
| W2: Understanding Brand Relevance | 2.22 % |
| W3: Market Dynamics in the Automobile Industy | 2.22 % |
| W4: Market Dynamics in the Automobile Industry II | 2.22 % |
| W5: The Food Industry Adapts | 2.22 % |
| W6: Finding New Concepts | 2.22 % |
| W7: Defining and Managing the Category or Subcategory | 2.22 % |
| W8: Gaining and Maintaining Relevance in the Face of Market Dynamics | 2.22 % |
| Week 4 Midterm | 10.00 % |
| Week 4 Midterm | 10.00 % |
| Final Project | 30.00 % |
| Week 8 Final Project | 30.00 % |
LO 1. Analyze the steps involved with winning the brand relevance battle.
LO 2. Evaluate brand relevance via categorizing, framing consideration, and measurement.
LO 3. Defend the need for a firm to change its retail landscape.
LO 4. Interpret key market dynamics pertinent to a selected industry.
LO 5. Value the benefits gained by creating barriers via differentiation.
LO 6. Appraise the importance of maintaining relevance in the face of market dynamics.
LO 7. Defend the need for innovation within competitive organizations.
| Book Title: | Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve. |
| ISBN: | ERESERVE NOTE |