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MKTG420 - Branding
Course Details
Course Code: MKTG420 Course ID: 4269 Credit Hours: 3 Level: Undergraduate
This course introduces students to understanding the need to differentiate products and services. The course explores how branding can have an impact on purchasing decisions. Students learn branding methods to transcend industries and techniques to use branding as an asset.
Course Schedule
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 05/27/19 - 11/01/19 | 11/04/19 - 12/29/19 | Fall 2019 Session I | 8 Week session |
| 07/29/19 - 01/03/20 | 01/06/20 - 03/01/20 | Winter 2020 Session B | 8 Week session |
| 09/30/19 - 02/28/20 | 03/02/20 - 04/26/20 | Winter 2020 Session D | 8 Week session |
Current Syllabi
LO 1. Analyze the steps involved with winning the brand relevance battle.
LO 2. Evaluate brand relevance via categorizing, framing consideration, and measurement.
LO 3. Defend the need for a firm to change its retail landscape.
LO 4. Interpret key market dynamics pertinent to a selected industry.
LO 5. Value the benefits gained by creating barriers via differentiation.
LO 6. Appraise the importance of maintaining relevance in the face of market dynamics.
LO 7. Defend the need for innovation within competitive organizations.
| Name | Grade % |
|---|---|
| Assignments | 40.00 % |
| Week 1 Assignment | 6.67 % |
| Week 2 Assignment | 6.67 % |
| Week 3 Assignment | 6.67 % |
| Week 5 Assignment | 6.67 % |
| Week 6 Assignment | 6.67 % |
| Week 7 Assignment | 6.67 % |
| Forums | 20.00 % |
| Introduction | 2.00 % |
| Plagiarism | 2.00 % |
| Week 1 Forum | 2.00 % |
| Week 2 Forum | 2.00 % |
| Week 3 Forum | 2.00 % |
| Week 4 Forum | 2.00 % |
| Week 5 Forum | 2.00 % |
| Week 6 Forum | 2.00 % |
| Week 7 Forum | 2.00 % |
| Week 8 Forums | 2.00 % |
| Week 4 Midterm | 10.00 % |
| Week 4 Midterm | 10.00 % |
| Final Project | 30.00 % |
| Week 8 Final Project | 30.00 % |
| Unassigned | 0.00 % |
| RealizeIT | 0.00 % |
Book Title: Brand Relevance - e-book available in the APUS Online Library
Author: David Aaker
Publication Info: Wiley Lib
ISBN: 9780470613580
Book Title: Brand Atlas: Branding Intelligence Made Visible - The VitalSource e-book is provided via the APUS Bookstore
Author: Alina Wheeler, Joel Katz
Publication Info: Wiley
ISBN: 9780470433423
Book Title: To find the library e-book(s) req'd for your course, please visit http://apus.libguides.com/er.php to locate the eReserve by course #. You must be logged in to eCampus first to access the links.
Author: N/A
Publication Info: N/A
ISBN: N/A
Book Title: You must validate your cart to get access to your VitalSource e-book(s). If needed, instructions are available here - http://apus.libguides.com/bookstore/undergraduate
Author: N/A
Publication Info: N/A
ISBN: N/A
| Book Title: | Various resources from the APUS Library & the Open Web are used. Links provided inside the classroom in the Lessons section. |
| Author: | No Author Specified |
Previous Syllabi
Not current for future courses.