Skip Navigation
 

Course Details

 

Course Details

Course Code: MKTG420 Course ID: 4269 Credit Hours: 3 Level: Undergraduate

This course introduces students to understanding the need to differentiate products and services. The course explores how branding can have an impact on purchasing decisions. Students learn branding methods to transcend industries and techniques to use branding as an asset.

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
03/29/2022 - 09/02/2022 09/05/2022 - 10/30/2022 September Summer 2022 Session D 8 Week session
05/21/2022 - 11/04/2022 11/07/2022 - 01/01/2023 November Fall 2022 Session I 8 Week session
07/25/2022 - 12/30/2022 01/02/2023 - 02/26/2023 January Winter 2023 Session B 8 Week session

Current Syllabi

LO 1. Analyze the steps involved with winning the brand relevance battle.
LO 2. Evaluate brand relevance via categorizing, framing consideration, and measurement.
LO 3. Defend the need for a firm to change its retail landscape.
LO 4. Interpret key market dynamics pertinent to a selected industry.
LO 5. Value the benefits gained by creating barriers via differentiation.
LO 6. Appraise the importance of maintaining relevance in the face of market dynamics.
LO 7. Defend the need for innovation within competitive organizations.

NameGrade %
Assignments 40.00 %
Week 1 Assignment 6.67 %
Week 2 Assignment 6.67 %
Week 3 Assignment 6.67 %
Week 5 Assignment 6.67 %
Week 6 Assignment 6.67 %
Week 7 Assignment 6.67 %
Discussions 20.00 %
Introduction 2.22 %
W1: Winning the Brand Relevance Battle 2.22 %
W2: Understanding Brand Relevance 2.22 %
W3: Market Dynamics in the Automobile Industy 2.22 %
W4: Market Dynamics in the Automobile Industry II 2.22 %
W5: The Food Industry Adapts 2.22 %
W6: Finding New Concepts 2.22 %
W7: Defining and Managing the Category or Subcategory 2.22 %
W8: Gaining and Maintaining Relevance in the Face of Market Dynamics 2.22 %
Week 4 Midterm 10.00 %
Week 4 Midterm 10.00 %
Final Project 30.00 %
Week 8 Final Project 30.00 %

LO 1. Analyze the steps involved with winning the brand relevance battle.
LO 2. Evaluate brand relevance via categorizing, framing consideration, and measurement.
LO 3. Defend the need for a firm to change its retail landscape.
LO 4. Interpret key market dynamics pertinent to a selected industry.
LO 5. Value the benefits gained by creating barriers via differentiation.
LO 6. Appraise the importance of maintaining relevance in the face of market dynamics.
LO 7. Defend the need for innovation within competitive organizations.

Book Title:Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.
ISBN:ERESERVE NOTE
 

Previous Syllabi

Not current for future courses.