Course Details
Course Code: MKTG420 Course ID: 4269 Credit Hours: 3 Level: Undergraduate
This course introduces students to understanding the need to differentiate products and services. The course explores how branding can have an impact on purchasing decisions. Students learn branding methods to transcend industries and techniques to use branding as an asset.
Course Schedule
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 11/30/20 - 04/30/21 | 05/03/21 - 06/27/21 | Spring 2021 Session I | 8 Week session |
| 01/25/21 - 07/02/21 | 07/05/21 - 08/29/21 | Summer 2021 Session B | 8 Week session |
| 03/29/21 - 09/03/21 | 09/06/21 - 10/31/21 | Summer 2021 Session D | 8 Week session |
Current Syllabi
LO 1. Analyze the steps involved with winning the brand relevance battle.
LO 2. Evaluate brand relevance via categorizing, framing consideration, and measurement.
LO 3. Defend the need for a firm to change its retail landscape.
LO 4. Interpret key market dynamics pertinent to a selected industry.
LO 5. Value the benefits gained by creating barriers via differentiation.
LO 6. Appraise the importance of maintaining relevance in the face of market dynamics.
LO 7. Defend the need for innovation within competitive organizations.
| Name | Grade % |
|---|---|
| Assignments | 40.00 % |
| Week 1 Assignment | 6.67 % |
| Week 2 Assignment | 6.67 % |
| Week 3 Assignment | 6.67 % |
| Week 5 Assignment | 6.67 % |
| Week 6 Assignment | 6.67 % |
| Week 7 Assignment | 6.67 % |
| Forums | 20.00 % |
| Introduction | 2.00 % |
| Plagiarism | 2.00 % |
| Week 1 Forum | 2.00 % |
| Week 2 Forum | 2.00 % |
| Week 3 Forum | 2.00 % |
| Week 4 Forum | 2.00 % |
| Week 5 Forum | 2.00 % |
| Week 6 Forum | 2.00 % |
| Week 7 Forum | 2.00 % |
| Week 8 Forums | 2.00 % |
| Week 4 Midterm | 10.00 % |
| Week 4 Midterm | 10.00 % |
| Final Project | 30.00 % |
| Week 8 Final Project | 30.00 % |
| Unassigned | 0.00 % |
| RealizeIT | 0.00 % |
| Book Title: | Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.* |
| ISBN: | ERESERVE NOTE |