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MKTG407 - International Marketing

Course Details

Course Code: MKTG407 Course ID: 3441 Credit Hours: 3 Level: Undergraduate

This course is designed to develop marketing decision skills in the global context. The course focuses on international marketing theory and practice from the point of view of the marketing manager and the requirements of a business in the international marketplace. The emphasis is on the application of tools and methods of international marketing practices.This course builds on skills developed in previous course work and assignments by integrating these with the issues and concepts of international marketing. Consequently it is highly recommended that students taken MKTG300 prior to registering for this course.





Course Schedule

Registration Dates Course Dates Session Weeks
05/27/19 - 11/01/19 11/04/19 - 12/29/19 Fall 2019 Session I 8 Week session
07/29/19 - 01/03/20 01/06/20 - 03/01/20 Winter 2020 Session B 8 Week session
09/30/19 - 02/28/20 03/02/20 - 04/26/20 Winter 2020 Session D 8 Week session

Current Syllabi

CO-1 Explore international marketing.
CO-2 Examine the decision whether to internationalize.
CO-3 Understand the deciding variables in considering which markets to enter. CO-4 Identify and examine market entry strategies.
CO-5 Consider the process of designing the global marketing program.
CO-6 Examine the process of implementing and coordinating the global marketing program.

NameGrade %
Assignments 28.00 %
Week 1 Assignment 3.50 %
Week 2 Assignment 3.50 %
Week 3 Assignment 3.50 %
Week 4 Assignment 3.50 %
Week 5 Assignment 3.50 %
Week 6 Assignment 3.50 %
Week 7 Assignment 3.50 %
Week 8 Assignment 3.50 %
Forums 21.00 %
Week 1 Forum 2.63 %
Week 2 Forum 2.63 %
Week 3 Forum 2.63 %
Week 4 Forum 2.63 %
Week 5 Forum 2.63 %
Week 6 Forum 2.63 %
Week 7 Forum 2.63 %
Week 8 Forum 2.63 %
Biography 6.00 %
Introduction/Biography 6.00 %
Weekly Concept Quizzes 35.00 %
Concepts Quiz - Week 7 5.00 %
Concepts Quiz - Week 6 5.00 %
Concepts Quiz - Week 5 5.00 %
Concepts Quiz - Week 4 5.00 %
Concepts Quiz - Week 3 5.00 %
Concepts Quiz - Week 2 5.00 %
Concepts Quiz - Week 1 5.00 %
Final Exam 10.00 %
Final Examination 10.00 %
Unassigned 0.00 %
RealizeIT 0.00 %
Book Title: Various resources from the APUS Library & the Open Web are used. Links provided inside the classroom in the Lessons section.
Author:
Publication Info:
ISBN: N/A

Book Title:Various resources from the APUS Library & the Open Web are used. Links provided inside the classroom in the Lessons section.
Author: No Author Specified

Previous Syllabi

Not current for future courses.