Skip Navigation
 

MKTG403 - Marketing Management

Course Details

Course Code: MKTG403 Course ID: 3434 Credit Hours: 3 Level: Undergraduate

This course is a study of the marketing process from a macro and management viewpoint. Topics may include the role of marketing in a society, management of a marketing staff, and the product, distribution, promotional, and pricing decisions.





Course Schedule

Registration Dates Course Dates Session Weeks
12/31/18 - 05/31/19 06/03/19 - 07/28/19 Spring 2019 Session D 8 Week session
02/25/19 - 08/02/19 08/05/19 - 09/29/19 Summer 2019 Session I 8 Week session
04/29/19 - 10/04/19 10/07/19 - 12/01/19 Fall 2019 Session B 8 Week session

Current Syllabi

  •  To analyze the role of marketing within the firm and society.
  •  To expose you to the two parts of a marketing strategy: the target market and the marketing mix.
  •  To study the four basic variables in the marketing mix: product, promotion, price, and distribution.
  •  To exercise analytical, communication, and presentation skills (through use of technological aids, such as Microsoft Word, PowerPoint, and the Internet) – the basic tools of marketing.
NameGrade %
Introductory Biography & Introductions 1.60 %
Introduction and Interactions 1.60 %
Forums 16.80 %
Forum Week 1 2.10 %
Forum Week 2 2.10 %
Forum Week 3 2.10 %
Forum Week 4 2.10 %
Forum Week 5 2.10 %
Forum Week 6 2.10 %
Forum Week 7 2.10 %
Forum Week 8 2.10 %
Application of Concepts 21.10 %
Week 1 Assignment 2.64 %
Week 2 Assignment 2.64 %
Week 3 Assignment 2.64 %
Week 4 Assignment 2.64 %
Week 5 Assignment 2.64 %
Week 6 Assignment 2.64 %
Week 7 Assignment 2.64 %
Week 8 Application of Concepts 2.64 %
Turnitin.com Acknowledgement Exercise 2.60 %
Turnitin Acknowledgement Exercise 2.60 %
Anti_Plagiarism Quiz 5.30 %
Anit-Plagiarism Quiz 5.30 %
Miderm Exam 26.30 %
Week 4 Mid-Term Exam 26.30 %
Final Exam 26.30 %
Final Examination 26.30 %
Book Title: Various resources from the APUS Library & the Open Web are used. Links provided inside the classroom in the Lessons section.
Author:
Publication Info:
ISBN: N/A

Book Title:Various resources from the APUS Library & the Open Web are used. Links provided inside the classroom in the Lessons section.
Author: No Author Specified

Previous Syllabi

Not current for future courses.