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Course Details

 

Course Details

Course Code: MKTG403 Course ID: 3434 Credit Hours: 3 Level: Undergraduate

This course is a study of the marketing process from a macro and management viewpoint. Topics may include the role of marketing in a society, management of a marketing staff, and the product, distribution, promotional, and pricing decisions.

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
08/29/2022 - 02/03/2023 02/06/2023 - 04/02/2023 February Winter 2023 Session I 8 Week session

Current Syllabi

  •  To analyze the role of marketing within the firm and society.
  •  To expose you to the two parts of a marketing strategy: the target market and the marketing mix.
  •  To study the four basic variables in the marketing mix: product, promotion, price, and distribution.
  •  To exercise analytical, communication, and presentation skills (through use of technological aids, such as Microsoft Word, PowerPoint, and the Internet) – the basic tools of marketing.
NameGrade %
Introductory Biography & Introductions 1.90 %
Introduction and Interactions 1.90 %
Discussions 20.00 %
W1: Activity 2.50 %
W2: Activity 2.50 %
W3: Activity 2.50 %
W4: Activity 2.50 %
W5: Activity 2.50 %
W6: Activity 2.50 %
W7: Activity 2.50 %
W8: Activity 2.50 %
Application of Concepts 25.00 %
Week 1 Assignment 3.13 %
Week 2 Assignment 3.13 %
Week 3 Assignment 3.13 %
Week 4 Assignment 3.13 %
Week 5 Assignment 3.13 %
Week 6 Assignment 3.13 %
Week 7 Assignment 3.13 %
Week 8 Application of Concepts 3.13 %
Midterm Exam 26.50 %
Week 4 Mid-Term Exam 26.50 %
Final Exam 26.60 %
Final Examination 26.60 %
  •  To analyze the role of marketing within the firm and society.
  •  To expose you to the two parts of a marketing strategy: the target market and the marketing mix.
  •  To study the four basic variables in the marketing mix: product, promotion, price, and distribution.
  •  To exercise analytical, communication, and presentation skills (through use of technological aids, such as Microsoft Word, PowerPoint, and the Internet) – the basic tools of marketing.
Book Title:Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.
ISBN:ERESERVE NOTE
 

Previous Syllabi

Not current for future courses.