- Student Activities
- Career Services
MKTG403 - Marketing Management
Course Details
Course Code: MKTG403 Course ID: 3434 Credit Hours: 3 Level: Undergraduate
This course is a study of the marketing process from a macro and management viewpoint. Topics may include the role of marketing in a society, management of a marketing staff, and the product, distribution, promotional, and pricing decisions.
Course Schedule
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 07/29/19 - 01/03/20 | 01/06/20 - 03/01/20 | Winter 2020 Session B | 8 Week session |
Current Syllabi
- To analyze the role of marketing within the firm and society.
- To expose you to the two parts of a marketing strategy: the target market and the marketing mix.
- To study the four basic variables in the marketing mix: product, promotion, price, and distribution.
- To exercise analytical, communication, and presentation skills (through use of technological aids, such as Microsoft Word, PowerPoint, and the Internet) – the basic tools of marketing.
| Name | Grade % |
|---|---|
| Introductory Biography & Introductions | 1.60 % |
| Introduction and Interactions | 1.60 % |
| Forums | 16.80 % |
| Forum Week 1 | 2.10 % |
| Forum Week 2 | 2.10 % |
| Forum Week 3 | 2.10 % |
| Forum Week 4 | 2.10 % |
| Forum Week 5 | 2.10 % |
| Forum Week 6 | 2.10 % |
| Forum Week 7 | 2.10 % |
| Forum Week 8 | 2.10 % |
| Application of Concepts | 21.10 % |
| Week 1 Assignment - Mousetrap | 2.64 % |
| Week 2 Assignment - Cultural Environment | 2.64 % |
| Week 3 Assignment - ESPN | 2.64 % |
| Week 4 Assignment - Southwest Airlines | 2.64 % |
| Week 5 Assignment - Currency Exchange Rates | 2.64 % |
| Week 6 Assignment - Sales | 2.64 % |
| Week 7 Assignment - Market Share | 2.64 % |
| Week 8 Application of Concepts | 2.64 % |
| Turnitin.com Acknowledgement Exercise | 2.60 % |
| Turnitin Acknowledgement Exercise | 2.60 % |
| Anti_Plagiarism Quiz | 5.30 % |
| Anit-Plagiarism Quiz | 5.30 % |
| Miderm Exam | 26.30 % |
| Week 4 Mid-Term Exam | 26.30 % |
| Final Exam | 26.30 % |
| Final Examination | 26.30 % |
Book Title: Various resources from the APUS Library & the Open Web are used. Links provided inside the classroom in the Lessons section.
Author:
Publication Info:
ISBN: N/A
| Book Title: | Various resources from the APUS Library & the Open Web are used. Links provided inside the classroom in the Lessons section. |
| Author: | No Author Specified |
Previous Syllabi
Not current for future courses.