Course Details
Course Code: MKTG403 Course ID: 3434 Credit Hours: 3 Level: Undergraduate
This course is a study of the marketing process from a macro and management viewpoint. Topics may include the role of marketing in a society, management of a marketing staff, and the product, distribution, promotional, and pricing decisions.
Course Schedule
| Registration Dates | Course Dates | Start Month | Session | Weeks |
|---|---|---|---|---|
| 08/29/2022 - 02/03/2023 | 02/06/2023 - 04/02/2023 | February | Winter 2023 Session I | 8 Week session |
Current Syllabi
- To analyze the role of marketing within the firm and society.
- To expose you to the two parts of a marketing strategy: the target market and the marketing mix.
- To study the four basic variables in the marketing mix: product, promotion, price, and distribution.
- To exercise analytical, communication, and presentation skills (through use of technological aids, such as Microsoft Word, PowerPoint, and the Internet) – the basic tools of marketing.
| Name | Grade % |
|---|---|
| Introductory Biography & Introductions | 1.90 % |
| Introduction and Interactions | 1.90 % |
| Discussions | 20.00 % |
| W1: Activity | 2.50 % |
| W2: Activity | 2.50 % |
| W3: Activity | 2.50 % |
| W4: Activity | 2.50 % |
| W5: Activity | 2.50 % |
| W6: Activity | 2.50 % |
| W7: Activity | 2.50 % |
| W8: Activity | 2.50 % |
| Application of Concepts | 25.00 % |
| Week 1 Assignment | 3.13 % |
| Week 2 Assignment | 3.13 % |
| Week 3 Assignment | 3.13 % |
| Week 4 Assignment | 3.13 % |
| Week 5 Assignment | 3.13 % |
| Week 6 Assignment | 3.13 % |
| Week 7 Assignment | 3.13 % |
| Week 8 Application of Concepts | 3.13 % |
| Midterm Exam | 26.50 % |
| Week 4 Mid-Term Exam | 26.50 % |
| Final Exam | 26.60 % |
| Final Examination | 26.60 % |
- To analyze the role of marketing within the firm and society.
- To expose you to the two parts of a marketing strategy: the target market and the marketing mix.
- To study the four basic variables in the marketing mix: product, promotion, price, and distribution.
- To exercise analytical, communication, and presentation skills (through use of technological aids, such as Microsoft Word, PowerPoint, and the Internet) – the basic tools of marketing.
| Book Title: | Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve. |
| ISBN: | ERESERVE NOTE |