Course Code: MKTG401 Course ID: 3436 Credit Hours: 3 Level: Undergraduate
This course presents the analytical and decision-making processes involved in formulating, implementing, and controlling a strategic marketing program for a given product-market entry. It includes discussions of customer, competitor, and environmental analysis; market segmentation and targeting; competitive positioning; implementation; and control. Because the course assumes that the student is already familiar with many of the concepts and analytical tools relevant to these topics, it goes beyond a simple review of definitions and procedures to examine strategic implications. The course also explores how marketing interacts with other levels of strategy and with other functional departments within an organization.
|Registration Dates||Course Dates||Session||Weeks|
|11/30/20 - 04/30/21||05/03/21 - 06/27/21||Spring 2021 Session I||8 Week session|
|12/28/20 - 06/04/21||06/07/21 - 08/01/21||Spring 2021 Session D||8 Week session|
|01/25/21 - 07/02/21||07/05/21 - 08/29/21||Summer 2021 Session B||8 Week session|
|02/22/21 - 07/30/21||08/02/21 - 09/26/21||Summer 2021 Session I||8 Week session|
|03/29/21 - 09/03/21||09/06/21 - 10/31/21||Summer 2021 Session D||8 Week session|
|04/26/21 - 10/01/21||10/04/21 - 11/28/21||Fall 2021 Session B||8 Week session|
• Examine trends in strategic marketing and how organizations adapt to them.
• Explain how the process of customer segmentation is applied in developing business strategy.
• Prepare an organizational strategic plan.
• Examine how the organization supports business strategy.
• Analyze how organizations implement marketing strategies and techniques
|Forum Participation||20.00 %|
|Week 1 Forum||2.50 %|
|Week 2 Forum||2.50 %|
|Week 3 Forum||2.50 %|
|Week 4 Froum||2.50 %|
|Week 5 Forum||2.50 %|
|Week 6 Forum||2.50 %|
|Week 7 Forum||2.50 %|
|Week 8 Forum||2.50 %|
|Short Analysis Papers||40.00 %|
|Week Two Short Analysis Paper||10.00 %|
|Week Three Short Analysis Paper||10.00 %|
|Week Five Short Analysis Paper||10.00 %|
|Week Seven Short Analysis Paper||10.00 %|
|Week One Quiz||5.00 %|
|Week Two Quiz||5.00 %|
|Week Six Quiz||5.00 %|
|Final Exam||15.00 %|
|Final Exam||15.00 %|
|Mid-term Exam||10.00 %|
|Book Title:||Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.*|
Not current for future courses.