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Course Details

 

Course Details

Course Code: MKTG401 Course ID: 3436 Credit Hours: 3 Level: Undergraduate

This course presents the analytical and decision-making processes involved in formulating, implementing, and controlling a strategic marketing program for a given product-market entry. It includes discussions of customer, competitor, and environmental analysis; market segmentation and targeting; competitive positioning; implementation; and control. Because the course assumes that the student is already familiar with many of the concepts and analytical tools relevant to these topics, it goes beyond a simple review of definitions and procedures to examine strategic implications. The course also explores how marketing interacts with other levels of strategy and with other functional departments within an organization.

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
03/29/2022 - 09/02/2022 09/05/2022 - 10/30/2022 September Summer 2022 Session D 8 Week session
04/26/2022 - 09/30/2022 10/03/2022 - 11/27/2022 October Fall 2022 Session B 8 Week session
05/21/2022 - 11/04/2022 11/07/2022 - 01/01/2023 November Fall 2022 Session I 8 Week session
06/28/2022 - 12/02/2022 12/05/2022 - 01/29/2023 December Fall 2022 Session D 8 Week session
07/25/2022 - 12/30/2022 01/02/2023 - 02/26/2023 January Winter 2023 Session B 8 Week session

Current Syllabi

• Examine trends in strategic marketing and how organizations adapt to them.
• Explain how the process of customer segmentation is applied in developing business strategy.
• Prepare an organizational strategic plan.
• Examine how the organization supports business strategy.
• Analyze how organizations implement marketing strategies and techniques

NameGrade %
Forum Participation 20.00 %
Week 1 Forum 2.50 %
Week 2 Forum 2.50 %
Week 3 Forum 2.50 %
Week 4 Froum 2.50 %
Week 5 Forum 2.50 %
Week 6 Forum 2.50 %
Week 7 Forum 2.50 %
Week 8 Forum 2.50 %
Short Analysis Papers 40.00 %
Week Two Short Analysis Paper 10.00 %
Week Three Short Analysis Paper 10.00 %
Week Five Short Analysis Paper 10.00 %
Week Seven Short Analysis Paper 10.00 %
Quizzes 15.00 %
Week One Quiz 5.00 %
Week Two Quiz 5.00 %
Week Six Quiz 5.00 %
Final Exam 15.00 %
Final Exam 15.00 %
Mid-Term 10.00 %
Mid-term Exam 10.00 %
Unassigned 0.00 %
RealizeIT 0.00 %

• Examine trends in strategic marketing and how organizations adapt to them.
• Explain how the process of customer segmentation is applied in developing business strategy.
• Prepare an organizational strategic plan.
• Examine how the organization supports business strategy.
• Analyze how organizations implement marketing strategies and techniques

Book Title:Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.
ISBN:ERESERVE NOTE
 

Previous Syllabi

Not current for future courses.