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MKTG400 - Marketing Research

Course Details

Course Code: MKTG400 Course ID: 3435 Credit Hours: 3 Level: Undergraduate

This course is a study of the conduct of marketing research to provide information to be used in the decision making process. Course topics include problem definition and solution in a marketing context, data collection methods, sampling, research design, statistical techniques in the analysis of market research information, and survey planning.





Course Schedule

Registration Dates Course Dates Session Weeks
11/25/19 - 05/01/20 05/04/20 - 06/28/20 Spring 2020 Session I 8 Week session
12/30/19 - 05/29/20 06/01/20 - 07/26/20 Spring 2020 Session D 8 Week session
01/27/20 - 07/03/20 07/06/20 - 08/30/20 Summer 2020 Session B 8 Week session

Current Syllabi

1. Define the role of marketing research in management decision making
2. Analyze the marketing research process
3. Discuss primary marketing research
4. Evaluate a marketing research questionnaire
5. Discuss basic sampling issues

NameGrade %
Forum Participation 30.00 %
Forum #1 3.75 %
Forum #2 3.75 %
Forum #3 3.75 %
Forum #4 3.75 %
Forum #5 3.75 %
Forum #6 3.75 %
Forum #7 3.75 %
Forum #8 3.75 %
Homework Assignments 50.00 %
Week One Homework Assignment 7.14 %
Week Two Homework Assignment 7.14 %
Week Three Homework Assignment 7.14 %
Week Four Homework Assignment 7.14 %
Week Five Homework Assignment 7.14 %
Week Six Homework Assignment 7.14 %
Week Seven Homework Assignment 7.14 %
Term Paper Research Project 20.00 %
Week Eight Term Project Research Paper 20.00 %
Book Title: Marketing Research, 9th ed.- The VitalSource e-book is provided via the APUS Bookstore; hard copy not available from the APUS Bookstore, please try other sources.
Author: McDaniel
Publication Info: Wiley
ISBN: 9781118074619
Book Title: You must validate your cart to get access to your VitalSource e-book(s). If needed, instructions are available here - http://apus.libguides.com/bookstore/undergraduate
Author: N/A
Publication Info: N/A
ISBN: N/A

Book Title:Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.*
ISBN:ERESERVE NOTE

Previous Syllabi

Not current for future courses.