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Course Details

 

Course Details

Course Code: MKTG400 Course ID: 3435 Credit Hours: 3 Level: Undergraduate

This course is a study of the conduct of marketing research to provide information to be used in the decision making process. Course topics include problem definition and solution in a marketing context, data collection methods, sampling, research design, statistical techniques in the analysis of market research information, and survey planning.

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
08/31/2021 - 02/04/2022 02/07/2022 - 04/03/2022 February Winter 2022 Session I 8 Week session
10/26/2021 - 04/01/2022 04/04/2022 - 05/29/2022 April Spring 2022 Session B 8 Week session
12/28/2021 - 06/03/2022 06/06/2022 - 07/31/2022 June Spring 2022 Session D 8 Week session

Current Syllabi

1. Define the role of marketing research in management decision making
2. Analyze the marketing research process
3. Discuss primary marketing research
4. Evaluate a marketing research questionnaire
5. Discuss basic sampling issues

NameGrade %
Forum Participation 30.00 %
Forum #1 3.75 %
Forum #2 3.75 %
Forum #3 3.75 %
Forum #4 3.75 %
Forum #5 3.75 %
Forum #6 3.75 %
Forum #7 3.75 %
Forum #8 3.75 %
Homework Assignments 50.00 %
Week One Homework Assignment 7.14 %
Week Two Homework Assignment 7.14 %
Week Three Homework Assignment 7.14 %
Week Four Homework Assignment 7.14 %
Week Five Homework Assignment 7.14 %
Week Six Homework Assignment 7.14 %
Week Seven Homework Assignment 7.14 %
Term Paper Research Project 20.00 %
Week Eight Term Project Research Paper 20.00 %

1. Define the role of marketing research in management decision making
2. Analyze the marketing research process
3. Discuss primary marketing research
4. Evaluate a marketing research questionnaire
5. Discuss basic sampling issues

Book Title:Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.
ISBN:ERESERVE NOTE
 

Previous Syllabi

Not current for future courses.