Course Code: MKTG307 Course ID: 3437 Credit Hours: 3 Level: Undergraduate
This course explores consumer behavior from determining consumer needs and wants, the process by which they are satisfied, and the environment in which the behavior occurs. The objectives of the course are to introduce the student to concepts developed in psychology, economics, and sociology and their relationship to consumer behavior, to involve the student directly in the study and analysis of consumer behavior, and to develop in students the ability to translate what can be learned into marketing action implications.
|Registration Dates||Course Dates||Session||Weeks|
|11/30/20 - 04/30/21||05/03/21 - 06/27/21||Spring 2021 Session I||8 Week session|
|12/28/20 - 06/04/21||06/07/21 - 08/01/21||Spring 2021 Session D||8 Week session|
|01/25/21 - 07/02/21||07/05/21 - 08/29/21||Summer 2021 Session B||8 Week session|
|02/22/21 - 07/30/21||08/02/21 - 09/26/21||Summer 2021 Session I||8 Week session|
|03/29/21 - 09/03/21||09/06/21 - 10/31/21||Summer 2021 Session D||8 Week session|
|04/26/21 - 10/01/21||10/04/21 - 11/28/21||Fall 2021 Session B||8 Week session|
The study of Consumer Behavior is intended to acquaint you with what marketers need to know to understand
their task of meeting the needs and wants of consumers in the development of marketing strategy, as well as what
it means to be a consumer in a market-oriented society. Accordingly, the learning outcomes/goals of this course
are that you:
LO1: Explain fundamental consumer behavior concepts
LO2: Apply consumer behavior concepts to real-world strategic marketing management decision making.
LO3: Interpret consumer behavior concepts and their ability to make you become a better consumer.
LO4: Articulate social and psychological factors and their influence your behavior as a consumer
LO5: Examine the use of the Internet, e-commerce, and information technology with respect to the changing consumer marketplace.
LO6: Explain the importance of ethical behavior on the part of marketers.
|Week 1 Assignment||8.75 %|
|Week 2 Assignment||8.75 %|
|Week 3 Assignment||8.75 %|
|Week 4 Assignment||8.75 %|
|Week 5 Assignment||8.75 %|
|Week 6 Assignment||8.75 %|
|Week 7 Assignment||8.75 %|
|Week 8 Assignment||8.75 %|
|Week 1 Forum||3.75 %|
|Week 2 Forum||3.75 %|
|Week 3 Forum||3.75 %|
|Week 4 Forum||3.75 %|
|Week 5 Forum||3.75 %|
|Week 6 Forum||3.75 %|
|Week 7 Forum||3.75 %|
|Week 8 Forum||3.75 %|
|Book Title:||Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.*|
Not current for future courses.