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MKTG307 - Consumer Behavior

Course Details

Course Code: MKTG307 Course ID: 3437 Credit Hours: 3 Level: Undergraduate

This course explores consumer behavior from determining consumer needs and wants, the process by which they are satisfied, and the environment in which the behavior occurs. The objectives of the course are to introduce the student to concepts developed in psychology, economics, and sociology and their relationship to consumer behavior, to involve the student directly in the study and analysis of consumer behavior, and to develop in students the ability to translate what can be learned into marketing action implications.





Course Schedule

Registration Dates Course Dates Session Weeks
11/26/18 - 05/03/19 05/06/19 - 06/30/19 Spring 2019 Session I 8 Week session
12/31/18 - 05/31/19 06/03/19 - 07/28/19 Spring 2019 Session D 8 Week session
01/28/19 - 06/28/19 07/01/19 - 08/25/19 Summer 2019 Session B 8 Week session
02/25/19 - 08/02/19 08/05/19 - 09/29/19 Summer 2019 Session I 8 Week session
03/25/19 - 08/30/19 09/02/19 - 10/27/19 Summer 2019 Session D 8 Week session
04/29/19 - 10/04/19 10/07/19 - 12/01/19 Fall 2019 Session B 8 Week session

Current Syllabi

The study of Consumer Behavior is intended to acquaint you with what marketers need to know to understand
their task of meeting the needs and wants of consumers in the development of marketing strategy, as well as what
it means to be a consumer in a market-oriented society. Accordingly, the learning outcomes/goals of this course
are that you:
LO1: Explain fundamental consumer behavior concepts
LO2: Apply consumer behavior concepts to real-world strategic marketing management decision making.
LO3: Interpret consumer behavior concepts and their ability to make you become a better consumer.
LO4: Articulate social and psychological factors and their influence your behavior as a consumer
LO5: Examine the use of the Internet, e-commerce, and information technology with respect to the changing consumer marketplace.
LO6: Explain the importance of ethical behavior on the part of marketers.

NameGrade %
Assignments 70.00 %
Week 1 Assignment 8.75 %
Week 2 Assignment 8.75 %
Week 3 Assignment 8.75 %
Week 4 Assignment 8.75 %
Week 5 Assignment 8.75 %
Week 6 Assignment 8.75 %
Week 7 Assignment 8.75 %
Week 8 Assignment 8.75 %
Forums 30.00 %
Week 1 Forum 3.75 %
Week 2 Forum 3.75 %
Week 3 Forum 3.75 %
Week 4 Forum 3.75 %
Week 5 Forum 3.75 %
Week 6 Forum 3.75 %
Week 7 Forum 3.75 %
Week 8 Forum 3.75 %
Book Title: Various resources from the APUS Library & the Open Web are used. Links provided inside the classroom in the Lessons section.
Author:
Publication Info:
ISBN: N/A

Book Title:Various resources from the APUS Library & the Open Web are used. Links provided inside the classroom in the Lessons section.
Author: No Author Specified

Previous Syllabi

Not current for future courses.