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Course Details

 

Course Details

Course Code: MKTG307 Course ID: 3437 Credit Hours: 3 Level: Undergraduate

This course explores consumer behavior from determining consumer needs and wants, the process by which they are satisfied, and the environment in which the behavior occurs. The objectives of the course are to introduce the student to concepts developed in psychology, economics, and sociology and their relationship to consumer behavior, to involve the student directly in the study and analysis of consumer behavior, and to develop in students the ability to translate what can be learned into marketing action implications.

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
05/21/2022 - 11/04/2022 11/07/2022 - 01/01/2023 November Fall 2022 Session I 8 Week session
06/28/2022 - 12/02/2022 12/05/2022 - 01/29/2023 December Fall 2022 Session D 8 Week session
07/25/2022 - 12/30/2022 01/02/2023 - 02/26/2023 January Winter 2023 Session B 8 Week session
08/29/2022 - 02/03/2023 02/06/2023 - 04/02/2023 February Winter 2023 Session I 8 Week session
09/26/2022 - 03/03/2023 03/06/2023 - 04/30/2023 March Winter 2023 Session D 8 Week session

Current Syllabi

The study of Consumer Behavior is intended to acquaint you with what marketers need to know to understand
their task of meeting the needs and wants of consumers in the development of marketing strategy, as well as what
it means to be a consumer in a market-oriented society. Accordingly, the learning outcomes/goals of this course
are that you:
LO1: Explain fundamental consumer behavior concepts
LO2: Apply consumer behavior concepts to real-world strategic marketing management decision making.
LO3: Interpret consumer behavior concepts and their ability to make you become a better consumer.
LO4: Articulate social and psychological factors and their influence your behavior as a consumer
LO5: Examine the use of the Internet, e-commerce, and information technology with respect to the changing consumer marketplace.
LO6: Explain the importance of ethical behavior on the part of marketers.

The study of Consumer Behavior is intended to acquaint you with what marketers need to know to understand
their task of meeting the needs and wants of consumers in the development of marketing strategy, as well as what
it means to be a consumer in a market-oriented society. Accordingly, the learning outcomes/goals of this course
are that you:
LO1: Explain fundamental consumer behavior concepts
LO2: Apply consumer behavior concepts to real-world strategic marketing management decision making.
LO3: Interpret consumer behavior concepts and their ability to make you become a better consumer.
LO4: Articulate social and psychological factors and their influence your behavior as a consumer
LO5: Examine the use of the Internet, e-commerce, and information technology with respect to the changing consumer marketplace.
LO6: Explain the importance of ethical behavior on the part of marketers.

Book Title:Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.
ISBN:ERESERVE NOTE
 

Previous Syllabi

Not current for future courses.