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Course Details

 

Course Details

Course Code: MKTG305 Course ID: 3431 Credit Hours: 3 Level: Undergraduate

This course is a study and analysis of advertising's role in marketing operations. Course topics will include such areas as the integration of advertising into sales promotion, event marketing, direct response, and other varied support strategies.

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
05/21/2022 - 11/04/2022 11/07/2022 - 01/01/2023 November Fall 2022 Session I 8 Week session
08/29/2022 - 02/03/2023 02/06/2023 - 04/02/2023 February Winter 2023 Session I 8 Week session

Current Syllabi

1. Define the dimensions of advertising and its evolution.
2. Explain the economic, social, and regulatory aspects of advertising.
3. Define the role of advertising from local to global.
4. Explain why marketing and consumer behavior are the foundations of advertising.
5. Discuss market segmentation and the marketing mix.
6. Describe marketing and advertising planning, media strategy and linkage to the market.
7. Explain creative strategy and the creative process.
8. Describe use of print media, electronic media, digital interactive media, and direct media.
9. Describe the importance of relationship building through integrating advertising in direct marketing, personal selling, sales promotion, public relationships, sponsorship, and corporate advertising.

1. Define the dimensions of advertising and its evolution.
2. Explain the economic, social, and regulatory aspects of advertising.
3. Define the role of advertising from local to global.
4. Explain why marketing and consumer behavior are the foundations of advertising.
5. Discuss market segmentation and the marketing mix.
6. Describe marketing and advertising planning, media strategy and linkage to the market.
7. Explain creative strategy and the creative process.
8. Describe use of print media, electronic media, digital interactive media, and direct media.
9. Describe the importance of relationship building through integrating advertising in direct marketing, personal selling, sales promotion, public relationships, sponsorship, and corporate advertising.

Book Title:Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.
ISBN:ERESERVE NOTE
 

Previous Syllabi

Not current for future courses.