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MKTG303 - Strategic Internet Marketing

Course Details

Course Code: MKTG303 Course ID: 3429 Credit Hours: 3 Level: Undergraduate

This course is a study of the concepts of Internet business models and how general managers must formulate and execute successful strategies in order to gain, defend, or reinforce a competitive advantage in the face of the Internet. Students will learn about the concepts and tools needed to analyze Internet business models for both start-ups and incumbent brick-and-mortar firms. This course covers Internet properties, value configurations, culture, ethics, demographics, international marketing and emerging public policy issues to include privacy and security. Topics include web page analysis, intelligence agents and the hardware and software tools necessary for Internet commerce.





Course Schedule

Registration Dates Course Dates Session Weeks
06/24/19 - 11/29/19 12/02/19 - 01/26/20 Fall 2019 Session D 8 Week session
08/26/19 - 01/31/20 02/03/20 - 03/29/20 Winter 2020 Session I 8 Week session

Current Syllabi

1. Explain the operation of Internet technology from a marketing perspective
2. Analyze Web Page design from a marketing perspective.
3. Explain the major Internet marketing and business strategies, concepts and terms.
4. Analyze web sites in terms of Internet marketing strategies and tools
5. Analyze business models and case studies.
6. Construct business strategies to gain, defend, or reinforce a competitive advantage in the face of the Internet.
7. Explain business-to-business (B2B), business-to-consumer (B2C) Internet marketing strategies.
8. Explain customer relationship management (CRM) and issues of privacy and security related to Internet marketing.
9. Explain international web marketing strategies.
10. Conduct web-marketing research.

NameGrade %
Application Exercises 65.00 %
Application Exercise (Week 1) 8.13 %
Application Exercise (Week 2) 8.13 %
Application Exercise (Week 3) 8.13 %
Application Exercise (Week 4) 8.13 %
Application Exercise (Week 5) 8.13 %
Application Exercise (Week 6) 8.13 %
Application Exercise (Week 7) 8.13 %
Application Exercise (Week 8) 8.13 %
Forums 32.60 %
Forum Week 1 4.08 %
Forum Week 2 4.08 %
Forum Week 3 4.08 %
Forum Week 4 4.08 %
Forum Week 5 4.08 %
Forum Week 6 4.08 %
Forum Week 7 4.08 %
Forum Week 8 4.08 %
Introduction 2.40 %
Introduction 2.40 %
Book Title: Internet Marketing, 3rd ed.- : The VitalSource e-book is provided via the APUS Bookstore
Author: Roberts
Publication Info: Cengage
ISBN: 9781133625902
Book Title: You must validate your cart to get access to your VitalSource e-book(s). If needed, instructions are available here - http://apus.libguides.com/bookstore/undergraduate
Author: N/A
Publication Info: N/A
ISBN: N/A

Book Title:Various resources from the APUS Library & the Open Web are used. Links provided inside the classroom in the Lessons section.
Author: No Author Specified

Previous Syllabi

Not current for future courses.