Course Details
Course Code: MGMT410 Course ID: 3358 Credit Hours: 3 Level: Undergraduate
In today's business environment, executives have challenging and costly corporate decisions to make regarding globalization and organizational expansion. This course focuses on concepts and approaches that shape organizational strategic decision making by examining internal and external factors and influences. Students will have the opportunity to analyze case studies and participate in discussions on how best to select competitive strategies and analyze competitive advantages. Students discover the importance of strategic marketing and leveraging internet, marketing, and e-business capabilities toward a competitive advantage.
Course Schedule
| Registration Dates | Course Dates | Start Month | Session | Weeks |
|---|---|---|---|---|
| 03/29/2022 - 09/02/2022 | 09/05/2022 - 10/30/2022 | September | Summer 2022 Session D | 8 Week session |
| 04/26/2022 - 09/30/2022 | 10/03/2022 - 11/27/2022 | October | Fall 2022 Session B | 8 Week session |
| 05/21/2022 - 11/04/2022 | 11/07/2022 - 01/01/2023 | November | Fall 2022 Session I | 8 Week session |
| 06/28/2022 - 12/02/2022 | 12/05/2022 - 01/29/2023 | December | Fall 2022 Session D | 8 Week session |
| 07/25/2022 - 12/30/2022 | 01/02/2023 - 02/26/2023 | January | Winter 2023 Session B | 8 Week session |
| 08/29/2022 - 02/03/2023 | 02/06/2023 - 04/02/2023 | February | Winter 2023 Session I | 8 Week session |
Current Syllabi
The successful student will:
LO1: Examine the internal and external environments of a firm.
LO2: Compare and contrast competitive advantages and intellectual assets of a firm.
LO3: Examine the impact of organizational initiatives and partnerships on increasing employee/consumer awareness of the importance of diversity in global markets.
LO4: Evaluate effective organizational designs, strategic leadership, and innovation opportunities.
LO5: Assess leveraging internet, marketing, and e-business capabilities.
| Name | Grade % |
|---|---|
| Discussions | 40.00 % |
| Week 1: Strategic Marketing | 5.00 % |
| Week 2: Defining Strategic Management | 5.00 % |
| Week 3: Assessing Internal Environments | 5.00 % |
| Week 4: Business and Corporate Strategies | 5.00 % |
| Week 5: International and Entrepreneurial Strategies | 5.00 % |
| Week 6: Strategic Control and Organizational Structure | 5.00 % |
| Week 7: Strategic Leadership and Innovation | 5.00 % |
| Week 8: Case Analysis | 5.00 % |
| Written Assignment - Paper | 15.00 % |
| Week 3: Company Paper Review | 15.00 % |
| Written Assignment - week 5 | 15.00 % |
| Week five: SWOT analysis | 15.00 % |
| Case Study Assignment - Week 7 | 10.00 % |
| Week 7 Assignment : Case Study | 10.00 % |
| Week 4 Quiz | 5.00 % |
| Week 4 Midterm | 5.00 % |
| Week 8 Essay Exam | 15.00 % |
| Week 8 Final Exam | 15.00 % |
The successful student will:
LO1: Examine the internal and external environments of a firm.
LO2: Compare and contrast competitive advantages and intellectual assets of a firm.
LO3: Examine the impact of organizational initiatives and partnerships on increasing employee/consumer awareness of the importance of diversity in global markets.
LO4: Evaluate effective organizational designs, strategic leadership, and innovation opportunities.
LO5: Assess leveraging internet, marketing, and e-business capabilities.
| Book Title: | Absolute Essentials of Strategic Management - e-book available in the APUS Online Library |
| ISBN: | 9781138365377 |
| Publication Info: | Routledge Lib |
| Author: | Witcher, Barry |
| Unit Cost: | $59.95 |