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Course Details

 

Course Details

Course Code: MGMT410 Course ID: 3358 Credit Hours: 3 Level: Undergraduate

In today's business environment, executives have challenging and costly corporate decisions to make regarding globalization and organizational expansion. This course focuses on concepts and approaches that shape organizational strategic decision making by examining internal and external factors and influences. Students will have the opportunity to analyze case studies and participate in discussions on how best to select competitive strategies and analyze competitive advantages. Students discover the importance of strategic marketing and leveraging internet, marketing, and e-business capabilities toward a competitive advantage.

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
03/29/2022 - 09/02/2022 09/05/2022 - 10/30/2022 September Summer 2022 Session D 8 Week session
04/26/2022 - 09/30/2022 10/03/2022 - 11/27/2022 October Fall 2022 Session B 8 Week session
05/21/2022 - 11/04/2022 11/07/2022 - 01/01/2023 November Fall 2022 Session I 8 Week session
06/28/2022 - 12/02/2022 12/05/2022 - 01/29/2023 December Fall 2022 Session D 8 Week session
07/25/2022 - 12/30/2022 01/02/2023 - 02/26/2023 January Winter 2023 Session B 8 Week session
08/29/2022 - 02/03/2023 02/06/2023 - 04/02/2023 February Winter 2023 Session I 8 Week session

Current Syllabi

The successful student will:

LO1: Examine the internal and external environments of a firm.

LO2: Compare and contrast competitive advantages and intellectual assets of a firm.

LO3: Examine the impact of organizational initiatives and partnerships on increasing employee/consumer awareness of the importance of diversity in global markets.

LO4: Evaluate effective organizational designs, strategic leadership, and innovation opportunities.

LO5: Assess leveraging internet, marketing, and e-business capabilities.

NameGrade %
Discussions 40.00 %
Week 1: Strategic Marketing 5.00 %
Week 2: Defining Strategic Management 5.00 %
Week 3: Assessing Internal Environments 5.00 %
Week 4: Business and Corporate Strategies 5.00 %
Week 5: International and Entrepreneurial Strategies 5.00 %
Week 6: Strategic Control and Organizational Structure 5.00 %
Week 7: Strategic Leadership and Innovation 5.00 %
Week 8: Case Analysis 5.00 %
Written Assignment - Paper 15.00 %
Week 3: Company Paper Review 15.00 %
Written Assignment - week 5 15.00 %
Week five: SWOT analysis 15.00 %
Case Study Assignment - Week 7 10.00 %
Week 7 Assignment : Case Study 10.00 %
Week 4 Quiz 5.00 %
Week 4 Midterm 5.00 %
Week 8 Essay Exam 15.00 %
Week 8 Final Exam 15.00 %

The successful student will:

LO1: Examine the internal and external environments of a firm.

LO2: Compare and contrast competitive advantages and intellectual assets of a firm.

LO3: Examine the impact of organizational initiatives and partnerships on increasing employee/consumer awareness of the importance of diversity in global markets.

LO4: Evaluate effective organizational designs, strategic leadership, and innovation opportunities.

LO5: Assess leveraging internet, marketing, and e-business capabilities.

Book Title:Absolute Essentials of Strategic Management - e-book available in the APUS Online Library
ISBN:9781138365377
Publication Info:Routledge Lib
Author:Witcher, Barry
Unit Cost:$59.95
 

Previous Syllabi

Not current for future courses.