Course Code: MGMT315 Course ID: 3289 Credit Hours: 3 Level: Undergraduate
Effective communication is necessary at all levels of an organization, and executives are concerned that employees lack this skill set. The focus of this course is the exploration of theories and techniques utilized in achieving efficient external and internal communication processes and practices within and among businesses. Students will be encouraged to apply their analytical, creative and critical thinking skills in developing and presenting potential solutions to managerial problems.
|Registration Dates||Course Dates||Session||Weeks|
|08/31/20 - 01/29/21||02/01/21 - 03/28/21||Winter 2021 Session I||8 Week session|
|09/28/20 - 02/26/21||03/01/21 - 04/25/21||Winter 2021 Session D||8 Week session|
|10/26/20 - 04/02/21||04/05/21 - 05/30/21||Spring 2021 Session B||8 Week session|
|11/30/20 - 04/30/21||05/03/21 - 06/27/21||Spring 2021 Session I||8 Week session|
|12/28/20 - 06/04/21||06/07/21 - 08/01/21||Spring 2021 Session D||8 Week session|
After successfully completing this course, students will fulfill the following Learning Objectives (L.O.):
1. Analyze marketing differences between cultures.
2. Evaluate visual data displays.
3. Create a resume to effectively communicate the appropriate message to a potential employer.
4. Develop a PowerPoint presentation informing stockholders and investors about the quarterly financial earnings/position for an organization.
5. Examine the effect that global communication has on business.
6. Compose a memo communicating instructions to personnel.
|Discussion Forums||40.00 %|
|Week 1 Forum||5.71 %|
|Week 2 Forum||5.71 %|
|Week 3 Forum||5.71 %|
|Week 4 Forum||5.71 %|
|Week 5 Forum||5.71 %|
|Week 6 Forum||5.71 %|
|Week 7 Forum||5.71 %|
|Week 2 Assignment||13.20 %|
|Week 4 Assignment||13.20 %|
|Week 5 Resume||7.20 %|
|Week 6 Assignment||13.20 %|
|Week 8 Assignment||13.20 %|
Budgeting basics and beyond [electronic resource] / Jae K. Shim, Joel G. Siegel, Allison I. Shim. ; Shim, Jae
K. ; Hoboken, N.J. : ; Wiley, ; 2012.
30pp Sandhya, R., & Girija, P. P. (2011). Tata Tea's Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-Term Branding Initiatives. IUP Journal of Brand Management, 8(2), 31-60.
14pp Fairy Liquid Case Study: Using Evocative Marketing Techniques to Boost Product Sales. (2011).
12pp Old El Paso Case Study: Addressing the Connectivity Trend with the Meal Kit Concept. (2010).
16pp Vaseline Case Study: Creating Stand Out Appeal in the Body Skincare Market, (2010).
Additional course and assignment information is located in the Lessons area of the classroom.
In addition to the required course texts the following public domain Websites are useful. Please abide by the university’s academic honesty policy when using Internet sources as well. Note web site addresses are subject to change.
The OWL at Purdue
APA Style Homepage
Be A Leader Foundation
|Book Title:||Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.*|
Not current for future courses.