Skip Navigation

HOSP412 - Destinations Management and Marketing

Course Details

Course Code: HOSP412 Course ID: 4348 Credit Hours: 3 Level: Undergraduate

Theories and concepts of hospitality globalization with a comprehensive approach that emphasizes planning, development, and marketing a destination.


Course Schedule

Registration Dates Course Dates Session Weeks
11/25/19 - 05/01/20 05/04/20 - 06/28/20 Spring 2020 Session I 8 Week session

Current Syllabi

Upon successful completion of this course, you will be able to:

1. Utilizing research, identify the various organizations and strategies utilized to market a destination.

2. Explain marketing management as it relates to a destination by calculating the ROI of a CVB.

3. Recognize the structures of destination marketing organizations, funding sources and operations utilizing research, to include interviews.

4. Understand the various careers in destination marketing organizations utilizing research, to include interviews.

5. Apply marketing management theory utilizing authentic destination marketing organizational models.

6. Describe the role technology plays in destination management and marketing by creating a website for your local CVB.

The VitalSource e-book is provided via the APUS Bookstore.

Please visit for more information.

Required Readings – As assigned, see Weekly Lessons and Forum Postings

Additional Resources and Websites – See Weekly Lessons

Book Title:Fundamentals of Destination Management and Marketing - the VitalSource e-book is provided inside the classroom
Publication Info:VS-Pearson
Author:Harrill, Rich
Unit Cost:$57.12
Electronic ISBN:9781269456647
Electronic Unit Cost:$37.80

Previous Syllabi

Not current for future courses.