Course Code: HOSP412 Course ID: 4348 Credit Hours: 3 Level: Undergraduate
Theories and concepts of hospitality globalization with a comprehensive approach that emphasizes planning, development, and marketing a destination.
|Registration Dates||Course Dates||Session||Weeks|
|08/31/20 - 01/29/21||02/01/21 - 03/28/21||Winter 2021 Session I||8 Week session|
|09/28/20 - 02/26/21||03/01/21 - 04/25/21||Winter 2021 Session D||8 Week session|
|11/30/20 - 04/30/21||05/03/21 - 06/27/21||Spring 2021 Session I||8 Week session|
Upon successful completion of this course, you will be able to:
LO1: Justify the need for companies and destinations to recognize and understand the international market and the cultural gaps between markets.
LO2: Explain how collaboration, technology, and defining the experience influence destination management and marketing.
LO3: Analyze the utility of partnerships, networks, and relationships in the context of destination management.
LO4: Explain the role of the traveler as a co-creator in the experience of the destination.
LO5: Utilizing research, identify the various organizations and strategies utilized to market a destination.
The VitalSource e-book is provided via the APUS Bookstore.
Please visit http://apus.libguides.com/bookstore for more information.
Required Readings – As assigned, see Weekly Lessons and Forum Postings
Additional Resources and Websites – See Weekly Lessons
|Book Title:||Fundamentals of Destination Management and Marketing - the VitalSource e-book is provided inside the classroom|
|Electronic Unit Cost:||$35.00|
|Book Title:||Marketing for Tourism and Hospitality : Collaboration, Technology and Experiences - e-book available in the APUS Online Library|
|Publication Info:||Taylor & Francis|
Not current for future courses.