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Course Details

Course Details

Course Code: HOSP412 Course ID: 4348 Credit Hours: 3 Level: Undergraduate

Theories and concepts of hospitality globalization with a comprehensive approach that emphasizes planning, development, and marketing a destination.

Course Schedule

Registration Dates Course Dates Session Weeks
08/31/20 - 01/29/21 02/01/21 - 03/28/21 Winter 2021 Session I 8 Week session
09/28/20 - 02/26/21 03/01/21 - 04/25/21 Winter 2021 Session D 8 Week session
11/30/20 - 04/30/21 05/03/21 - 06/27/21 Spring 2021 Session I 8 Week session

Current Syllabi

Upon successful completion of this course, you will be able to:

LO1: Justify the need for companies and destinations to recognize and understand the international market and the cultural gaps between markets.

LO2: Explain how collaboration, technology, and defining the experience influence destination management and marketing.

LO3: Analyze the utility of partnerships, networks, and relationships in the context of destination management.

LO4: Explain the role of the traveler as a co-creator in the experience of the destination.

LO5: Utilizing research, identify the various organizations and strategies utilized to market a destination.

The VitalSource e-book is provided via the APUS Bookstore.

Please visit http://apus.libguides.com/bookstore for more information.

Required Readings – As assigned, see Weekly Lessons and Forum Postings

Additional Resources and Websites – See Weekly Lessons

Book Title:Fundamentals of Destination Management and Marketing - the VitalSource e-book is provided inside the classroom
ISBN:9781256899242
Publication Info:VS-Pearson
Author:Harrill, Rich
Unit Cost:$57.12
Electronic ISBN:9781269456647
Electronic Unit Cost:$35.00
Book Title:Marketing for Tourism and Hospitality : Collaboration, Technology and Experiences - e-book available in the APUS Online Library
ISBN:9781138121270
Publication Info:Taylor & Francis
Author:Fyall, Alan
Unit Cost:$165.00

Previous Syllabi

Not current for future courses.