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HOSP412 - Destinations Management and Marketing

Course Details

Course Code: HOSP412 Course ID: 4348 Credit Hours: 3 Level: Undergraduate

Theories and concepts of hospitality globalization with a comprehensive approach that emphasizes planning, development, and marketing a destination.





Prerequisites

Course Schedule

Registration Dates Course Dates Session Weeks
11/26/18 - 05/03/19 05/06/19 - 06/30/19 Spring 2019 Session I 8 Week session
02/25/19 - 08/02/19 08/05/19 - 09/29/19 Summer 2019 Session I 8 Week session

Current Syllabi

Upon successful completion of this course, you will be able to:

1. Utilizing research, identify the various organizations and strategies utilized to market a destination.

2. Explain marketing management as it relates to a destination by calculating the ROI of a CVB.

3. Recognize the structures of destination marketing organizations, funding sources and operations utilizing research, to include interviews.

4. Understand the various careers in destination marketing organizations utilizing research, to include interviews.

5. Apply marketing management theory utilizing authentic destination marketing organizational models.

6. Describe the role technology plays in destination management and marketing by creating a website for your local CVB.

Reading Assignments:

The textbook and additional journals as assigned in the lessons

Forum Assignments:

Detailed forum expectations and grading rubrics are posted in the forums and in the classroom lessons.

Homework Assignments and Final Project:

There are assignments due throughout the course, and a final project due at the end of the course. Specific details for each assignment can be found in the Assignments section of your online classroom.

Quizzes:

Online quizzes may be comprised of multiple choice, short answer and true/false questions.

NameGrade %
Forums 32.00 %
Forum 1 4.00 %
Forum 2 4.00 %
Forum 3 4.00 %
Forum 4 4.00 %
Forum 5 4.00 %
Forum 6 4.00 %
Forum 7 4.00 %
Forum 8 4.00 %
Assignments 28.00 %
Assignment 1: Financial Management 7.00 %
Assignment 4: Industry Associations 7.00 %
Assignment 2: Marketing the CVB 7.00 %
Assignment 3: Building the Website for Your CVB 7.00 %
OPTIONAL: Extra Credit 3.50 %
Final Project 16.00 %
Assignment 8: Final Project 16.00 %
Quizzes 24.00 %
Week 1 Quiz 3.00 %
Week 2 Quiz 3.00 %
Week 3 Quiz 3.00 %
Week 4 Quiz 3.00 %
Week 5 Quiz 3.00 %
Week 6 Quiz 3.00 %
Week 7 Quiz 3.00 %
Week 8 Quiz 3.00 %

The VitalSource e-book is provided via the APUS Bookstore.

Please visit http://apus.libguides.com/bookstore for more information.

Required Readings – As assigned, see Weekly Lessons and Forum Postings

Additional Resources and Websites – See Weekly Lessons

Book Title:Fundamentals of Destination Management and Marketing - the VitalSource e-book is provided inside the classroom
ISBN:9781256899242
Publication Info:VS-Pearson
Author:Harrill, Rich
Unit Cost:$57.12
Electronic ISBN:9781269456647
Electronic Unit Cost:$37.80

Previous Syllabi

Not current for future courses.