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Course Details

Course Details

Course Code: HOSP321 Course ID: 2941 Credit Hours: 3 Level: Undergraduate

A comprehensive review of marketing in the hospitality industry; restaurants, hotels, planned play, theme parks and convention centers, based upon customer satisfaction and the customer’s perspective. Students will identify best practices in marketing, analyze the market, and assess consumer behavior, offerings, price, and promotion strategies.

Course Schedule

Registration Dates Course Dates Session Weeks
09/28/20 - 02/26/21 03/01/21 - 04/25/21 Winter 2021 Session D 8 Week session
11/30/20 - 04/30/21 05/03/21 - 06/27/21 Spring 2021 Session I 8 Week session

Current Syllabi

After successfully completing this course, you will be able to:

  1. Explain how changes in the demographic and economic environments affect marketing
  2. Interpret whether a company utilizes product-oriented or customer-oriented marketing
  3. Analyze the effectiveness of the market segmentation strategy of a company
  4. Describe how a service culture can be created within a business
  5. Evaluate internal marketing concepts that support overall marketing strategy
  6. Prepare a marketing plan for a service industry
Book Title: Marketing for Hospitality and Tourism, 6th Ed - the VitalSource e-book is provided inside the classroom
Author: Philip R. Kotler, John T. Bowen, James Makens
Publication Info: VS-Pearson
ISBN: 9780132784023

Book Title:Various resources from Trefry Library and/or the Open Web are used. Links provided inside the classroom.

Previous Syllabi

Not current for future courses.