HOSP309 - Convention Sales and Services

After successfully completing this course, you will be able to:

1. Demonstrate the role of convention services personnel in hospitality organizations and determine how to organize a staff to pursue desired business for the organization.

2. Appraise why location of a convention is so important and the importance of market research prior to booking a convention or meeting into a city and evaluate the importance of an RFP and the process.

3. Know how to identify different target markets and types of nonprofit organizations and other potential convention customers

4. Evaluate the importance of contracts and identify convention vendors.

5. Construct a summary on the importance of attendees staying at the conference host hotel

6. Formulate reasoning as to the importance of food and beverage functions.

7. Evaluate the importance of audio-visual and how the needs of clients have changed over the last fifteen years.

Reading Assignments:

The textbook and additional journals as assigned in the lessons

Forum Assignments:

Detailed forum expectations and grading rubrics are posted in the forums and in the classroom lessons.

Homework Assignments and Final Project:

There are assignments due throughout the course, and a final project due at the end of the course. Specific details for each assignment can be found in the Assignments section of your online classroom.

Quizzes:

Online quizzes may be comprised of multiple choice, short answer and true/false questions.

The VitalSource e-book is provided via the APUS Bookstore.

Please visit http://apus.libguides.com/bookstore for more information.

Required Readings – As assigned, see Weekly Lessons and Forum Postings

Additional Resources and Websites – See Weekly Lessons