Course Details
Course Code: HOSP309 Course ID: 4117 Credit Hours: 3 Level: Undergraduate
A practical insight into servicing different kinds of meetings and conventions, the types of organizations that stage such events, and the people who hold the key to site selection, and implementation is the focus. Convention management is presented in a way that prepares the student for real-world experiences in planning, selling and servicing meetings and conventions.
Prerequisites
Course Schedule
| Registration Dates | Course Dates | Start Month | Session | Weeks |
|---|---|---|---|---|
| 04/26/2022 - 09/30/2022 | 10/03/2022 - 11/27/2022 | October | Fall 2022 Session B | 8 Week session |
| 07/25/2022 - 12/30/2022 | 01/02/2023 - 02/26/2023 | January | Winter 2023 Session B | 8 Week session |
Current Syllabi
After successfully completing this course, you will be able to:
- Determine client and attendee needs and resources based on shared attributes as well as individual characteristics of organizations within major market groups and subgroups
- Evaluate a marketing plan based on components and thoroughness.
- Evaluate preparation for contract negotiation in convention sales and service.
- Analyze purpose and functions of convention elements, including food, room arrangement, technology, services, and security.
- Create a document to provide guidelines and training for correct performance of convention sales and management stewardship
| Name | Grade % |
|---|---|
| Forum Posts | 40.00 % |
| Week 1 Introduction | 5.00 % |
| Week 2 forum | 5.00 % |
| Week 3 forum | 5.00 % |
| Week 4 forum | 5.00 % |
| Week 5 forum | 5.00 % |
| Week 6 forum | 5.00 % |
| Week 7 forum | 5.00 % |
| Week 8 forum | 5.00 % |
| Assignments | 40.00 % |
| Week 4 Assignment: Contracts | 6.67 % |
| Week 2 Assignment: Selling to Groups | 6.67 % |
| Week 3 Assignment: Marketing Plan Assessment | 6.67 % |
| Week 5 Assignment: Case Study | 6.67 % |
| Week 6 Assignment: Planning Food Service | 6.67 % |
| Extra Credit: Week 4 Resource Review | 3.33 % |
| Extra Credit: Sharing Forum | 3.33 % |
| Final Project | 20.00 % |
| Term Project: Mentoring a Planner | 19.51 % |
| Week 3: Term Project Focus | 0.49 % |
| Unassigned | 0.00 % |
| Week 2 forum | 0.00 % |
After successfully completing this course, you will be able to:
- Determine client and attendee needs and resources based on shared attributes as well as individual characteristics of organizations within major market groups and subgroups
- Evaluate a marketing plan based on components and thoroughness.
- Evaluate preparation for contract negotiation in convention sales and service.
- Analyze purpose and functions of convention elements, including food, room arrangement, technology, services, and security.
- Create a document to provide guidelines and training for correct performance of convention sales and management stewardship
| Book Title: | Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve. |
| Author: | No Author Specified |