Course Code: HOSP308 Course ID: 4118 Credit Hours: 3 Level: Undergraduate
A thorough explanation of the lucrative meeting and convention industry and its function in the travel and tourism sector. An overview of the meeting, exposition, and convention businesses, that covers the history of these businesses and the economic value they represent to a destination. Course will include a broad brush of the organizations that support this segment, such as convention bureaus, destination management companies and meeting planners.
|Registration Dates||Course Dates||Session||Weeks|
|08/31/20 - 01/29/21||02/01/21 - 03/28/21||Winter 2021 Session I||8 Week session|
|11/30/20 - 04/30/21||05/03/21 - 06/27/21||Spring 2021 Session I||8 Week session|
After successfully completing this course, you will be able to:
- Apply meeting and convention industry concepts to plan an event.
- Measure the magnitude and impact of MEEC in a global environment.
- Categorize the main associations that support the professional development of those responsible for producing gatherings.
- List the steps involved in planning an event from thought to post-meeting activities.
The VitalSource e-book is provided via the APUS Bookstore.
Please visit http://apus.libguides.com/bookstore for more information.
Required Readings – As assigned, see Weekly Lessons and Forum Postings
Additional Resources and Websites – See Weekly Lessons
|Book Title:||Professional Event Coordination, 2nd ed. - e-book available in the APUS Online Library|
|Publication Info:||Wiley Lib|
|Author:||Rutherford Silvers, Julia|
|Book Title:||Blue Ocean Strategy-E-book available in the APUS Online Library|
|Author:||Kim, W. Chan / Mauborgne, Renee|
Not current for future courses.