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HOSP308 - Meeting and Convention Planning

Course Details

Course Code: HOSP308 Course ID: 4118 Credit Hours: 3 Level: Undergraduate

A thorough explanation of the lucrative meeting and convention industry and its function in the travel and tourism sector. An overview of the meeting, exposition, and convention businesses, that covers the history of these businesses and the economic value they represent to a destination. Course will include a broad brush of the organizations that support this segment, such as convention bureaus, destination management companies and meeting planners.





Prerequisites

Course Schedule

Registration Dates Course Dates Session Weeks
11/25/19 - 05/01/20 05/04/20 - 06/28/20 Spring 2020 Session I 8 Week session

Current Syllabi

After successfully completing this course, you will be able to:

  1. Apply meeting and convention industry concepts to plan an event.
  2. Measure the magnitude and impact of MEEC in a global environment.
  3. Categorize the main associations that support the professional development of those responsible for producing gatherings.
  4. List the steps involved in planning an event from thought to post-meeting activities.

The VitalSource e-book is provided via the APUS Bookstore.

Please visit http://apus.libguides.com/bookstore for more information.

Required Readings – As assigned, see Weekly Lessons and Forum Postings

Additional Resources and Websites – See Weekly Lessons

Book Title:Blue Ocean Strategy-E-book available in the APUS Online Library
ISBN:9781591396192
Author:Kim, W. Chan / Mauborgne, Renee
Unit Cost:$18.86
Book Title:Meetings, Expositions, Events and Conventions, 3rd ed - the VitalSource e-book is provided inside the classroom; hard copy not available from the bookstore, please try other sources.
ISBN:9781256526476
Publication Info:VS-Pearson
Author:Fenich, George G.
Unit Cost:$81.86
Electronic ISBN:9781269514408
Electronic Unit Cost:$37.80

Previous Syllabi

Not current for future courses.