Course Details
Course Code: ENTR631 Course ID: 4854 Credit Hours: 3 Level: Graduate
In this course, students examine the unique marketing challenges faced by entrepreneurs launching new products and/or services. Topics include: designing new offerings, targeting customer segments, and marketing on a tight budget. The course is designed to be useful for small business owners.
Course Schedule
| Registration Dates | Course Dates | Start Month | Session | Weeks |
|---|---|---|---|---|
| 04/26/2022 - 09/30/2022 | 10/03/2022 - 11/27/2022 | October | Fall 2022 Session B | 8 Week session |
| 07/25/2022 - 12/30/2022 | 01/02/2023 - 02/26/2023 | January | Winter 2023 Session B | 8 Week session |
Current Syllabi
CO1. Create a detailed report of our customer segments and target market.
CO2. Determine marketing and advertising needs for your ventures.
CO3. Distinguish between the different forms of marketing and advertising available for entrepreneurs.
CO4. Develop advertising messages targeted to your customer.
CO5. Evaluate your marketing needs against your marketing budget.
CO6. Evaluate which of the different advertising methods is best for your venture.
CO7. Generate a marketing and advertising strategic plan to meet the goals of your venture.
CO1. Create a detailed report of our customer segments and target market.
CO2. Determine marketing and advertising needs for your ventures.
CO3. Distinguish between the different forms of marketing and advertising available for entrepreneurs.
CO4. Develop advertising messages targeted to your customer.
CO5. Evaluate your marketing needs against your marketing budget.
CO6. Evaluate which of the different advertising methods is best for your venture.
CO7. Generate a marketing and advertising strategic plan to meet the goals of your venture.
| Book Title: | Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve. |
| ISBN: | ERESERVE NOTE |