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Course Details

 

Course Details

Course Code: ENTR631 Course ID: 4854 Credit Hours: 3 Level: Graduate

In this course, students examine the unique marketing challenges faced by entrepreneurs launching new products and/or services. Topics include: designing new offerings, targeting customer segments, and marketing on a tight budget. The course is designed to be useful for small business owners.

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
04/26/2022 - 09/30/2022 10/03/2022 - 11/27/2022 October Fall 2022 Session B 8 Week session
07/25/2022 - 12/30/2022 01/02/2023 - 02/26/2023 January Winter 2023 Session B 8 Week session

Current Syllabi

CO1. Create a detailed report of our customer segments and target market.

CO2. Determine marketing and advertising needs for your ventures.

CO3. Distinguish between the different forms of marketing and advertising available for entrepreneurs.

CO4. Develop advertising messages targeted to your customer.

CO5. Evaluate your marketing needs against your marketing budget.

CO6. Evaluate which of the different advertising methods is best for your venture.

CO7. Generate a marketing and advertising strategic plan to meet the goals of your venture.

CO1. Create a detailed report of our customer segments and target market.

CO2. Determine marketing and advertising needs for your ventures.

CO3. Distinguish between the different forms of marketing and advertising available for entrepreneurs.

CO4. Develop advertising messages targeted to your customer.

CO5. Evaluate your marketing needs against your marketing budget.

CO6. Evaluate which of the different advertising methods is best for your venture.

CO7. Generate a marketing and advertising strategic plan to meet the goals of your venture.

Book Title:Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.
ISBN:ERESERVE NOTE
 

Previous Syllabi

Not current for future courses.