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ENTR631 - Small Business Marketing
Course Details
Course Code: ENTR631 Course ID: 4854 Credit Hours: 3 Level: Graduate
In this course, students examine the unique marketing challenges faced by entrepreneurs launching new products and/or services. Topics include: designing new offerings, targeting customer segments, and marketing on a tight budget. The course is designed to be useful for small business owners.
Course Schedule
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 01/28/19 - 06/28/19 | 07/01/19 - 08/25/19 | Summer 2019 Session B | 8 Week session |
| 04/29/19 - 10/04/19 | 10/07/19 - 12/01/19 | Fall 2019 Session B | 8 Week session |
Current Syllabi
CO1. Create a detailed report of our customer segments and target market.
CO2. Determine marketing and advertising needs for your ventures.
CO3. Distinguish between the different forms of marketing and advertising available for entrepreneurs.
CO4. Develop advertising messages targeted to your customer.
CO5. Evaluate your marketing needs against your marketing budget.
CO6. Evaluate which of the different advertising methods is best for your venture.
CO7. Generate a marketing and advertising strategic plan to meet the goals of your venture.
| Name | Grade % |
|---|---|
| Forums | 30.00 % |
| Introduction | 3.33 % |
| Forum 1 - Market | 3.33 % |
| Forum 2 - Positioning Branding | 3.33 % |
| Forum 3 - PSA | 3.33 % |
| Forum 4 - Lessons Learned in Advertising | 3.33 % |
| Forum 5 - Customer Satisfaction Survey | 3.33 % |
| Forum 6 - Social Media Examination | 3.33 % |
| Forum 7 - Who is your competition? | 3.33 % |
| Forum 8 - What did you learn? | 3.33 % |
| Assignments | 40.00 % |
| Assignment 1: Market Segment and Target | 5.71 % |
| Assignment 2: Positioning Statement | 5.71 % |
| Assignment 3: Advertising Study | 5.71 % |
| Assignment 4: Marketing Campaign Plan | 5.71 % |
| Assignment 5: Communicate with Customers | 5.71 % |
| Assignment 6: Fantasy Campaign | 5.71 % |
| Assignment 7: Marketing SWOT Analysis | 5.71 % |
| Summative Assignment | 30.00 % |
| Assignment 8: Finalize Strategic Marketing Plan | 30.00 % |
| Book Title: | Various resources from the Open Web are used. Links provided inside the classroom in the Lessons section. |
| Author: | No Author Specified |
Previous Syllabi
Not current for future courses.